If talking about price makes you tense, awkward, or hesitant—this episode is for you.
In this episode of The Become A Personal Chef Podcast, Louie Montan reframes sales for chefs who don’t want to be pushy, persuasive, or “salesy,” but still want to book confidently and get paid well.
Because the truth is:
most chefs don’t hate sales.
They hate who they think sales turns them into.
You’ll learn:
- Why avoiding price conversations creates uncertainty, not kindness
- How real professionals sell without pressure or persuasion
- Why clients aren’t afraid of your price—they’re afraid of choosing wrong
- How asking the right questions sells more than explaining ever will
- Why confidence in pricing is a form of service, not ego
This episode is for chefs who want sales conversations to feel calm, clear, and human—and who are ready to stop undercutting themselves out of discomfort.
Because selling isn’t about pushing people forward.
It’s about leading them out of uncertainty.
🎧 Listen in—and learn why sales, done right, is service.
🌟 RESOURCES, LINKS & NEXT STEPS 🌟
Looking to grow your personal chef business? Start here ⬇️
👉 BecomeAPersonalChef.com — Explore our brand-new bookstore & resources
👉 PersonalChefFinder.com — Working chefs: claim your listing and get discovered
📚 Books to Build, Grow & Niche Your Personal Chef Business
➡️How To Run A Successful Personal Chef Service
The step-by-step guide to turning your passion for cooking into a profitable business
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➡️The Personal Chef Sales Manual
Close clients, communicate like a pro, and build trust in any kitchen
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➡️Niche Up Your Personal Chef Service with Special Diets
Specialize, stand out, and scale with confidence
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➡️Niche Up Your Personal Chef Service with Signature Services
Design, price, and deliver high-value experiences that set you apart
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➡️Niche Up Your Personal Chef Service with Teaching & Classes
Turn your cooking skills into income, influence, and independence
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