In this inspiring episode of Behind the Future, host Becky Sims is joined by co-host Daisy, a third-year Digital Marketing student, and special guest James, a seasoned marketing professional. Together, they explore what it takes for students to break into the world of marketing and start building a successful career.

James shares his journey from early curiosity in creative and digital projects to navigating the evolving marketing landscape. He talks about the importance of taking initiative, experimenting with skills like photography, graphic design, and using AI tools, and how self-driven projects can make a student stand out. Becky and Daisy dig into James’ advice on networking, spotting opportunities, and staying aware of industry trends, practical tips that students can start applying today.

From understanding how brands communicate, to experimenting with campaigns, to reflecting on what resonates personally, James’ story is packed with actionable insights. He also explains how showing curiosity, embracing small challenges, and building experience early can shape the path to a rewarding career in marketing.

This episode is a must-listen for students exploring their first steps in marketing, educators supporting early talent, and anyone looking for inspiration on how to turn ambition into opportunity. James’ insights are a powerful reminder that learning by doing, being curious, and showing up can truly change the trajectory of a career.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Zachary Theobald

Guest: James Bavington

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this inspiring episode of Behind the Future, host Becky Sims is joined once again by co-host Daisy, a third-year Digital Marketing student based in Leeds. Together, they welcome their youngest guest to date: Toby, a junior software developer whose journey into tech began at Aspiration Digital.

Toby shares how attending the London Aspiration Digital event at just 17 became the catalyst for his entire career, from discovering where his skills fit, to learning the power of networking, to eventually meeting the person who would become his boss. Becky and Daisy dig into Toby’s story, exploring how he prepared for the event, how he built confidence as an introverted young person, and the small decisions that helped him stand out in the room.

From early coding adventures to entering competitions, following his curiosity, and stepping bravely into networking events filled with experienced professionals, Toby’s story is a brilliant example of what happens when ambition meets opportunity.

A must-listen for young people exploring their path, educators supporting early talent, and anyone who needs a reminder of why showing up, with a smile, really does change everything.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Daisy Allingstone

Guest: Toby Brown

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this episode of Behind the Future, recorded at Newcastle University during one of our Aspiration Digital events, host Becky Sims is joined by special co-host Lucia, a computer science student and Newcastle University intern, as they dive into the inspiring journey of Andrew and Pete, the founders of Atomic. From starting their first small ventures at university to creating one of the most successful communities for small business owners, Andrew and Pete share the highs, lows, and lessons learned along the way.

Listeners will hear how the duo turned early challenges, like motivational text messages and T-shirts, into a thriving marketing consultancy and eventually launched their signature community platform. They discuss the importance of perseverance in business, the power of building a loyal community, and how combining tech skills with social marketing strategies can create a lasting impact. Andrew and Pete also reveal how their Atomic conference grew from 350 attendees to over 1,200, even navigating the challenges of running events during a global pandemic.

This episode is packed with practical insights for entrepreneurs, students, and anyone looking to scale their business. From learning how to price services confidently to understanding audience feedback and the critical role of fostering community engagement, Andrew and Pete demonstrate how focus, consistency, and listening to your audience are key to long-term success.

Whether you’re curious about starting a business, building meaningful networks, or simply want to be inspired by the journey of two entrepreneurs who defied the odds, this episode of Behind the Future, recorded live at Newcastle University, offers actionable advice, storytelling, and motivation. Tune in to discover how communities drive growth, why perseverance matters, and the lessons you can apply to your own entrepreneurial journey.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Lucia Onofre Candela

Guest: Andrew Pickering & Pete Gartland

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this episode, we explore how students are already shaping the future of tech, with insights from Lella, Head of IBM’s Global Student Strategy. From coding at just eight years old to leading global projects that connect students with industry leaders, Lella’s journey proves that you don’t need decades of experience to make a real difference in technology.

She shares how her early curiosity for coding, combined with entering hackathons and creating student-led projects, led her to work with IBM to bridge the gap between students and professionals worldwide. You’ll hear how she turned challenges like limited access to computer science into opportunities, including running a global hackathon with UNESCO and building a worldwide student community that continues to inspire innovation.

Whether you’re a student curious about tech, creativity, or making an impact, this episode will leave you feeling motivated and empowered. Lella’s story shows that the future of tech isn’t just about coding, it’s about curiosity, courage, and using your voice to drive change, all with the support of IBM’s global initiatives.

Tune in and discover how you, as a student, can start shaping the future of tech with IBM today.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Zachary Theobald

Guest: Lella Halloum

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this episode of Behind the Future, Amber, founder of She Bytes Back, shares her journey as a woman in tech. From studying economics and working in finance to discovering coding during the pandemic, Amber reveals how she navigated a male-dominated industry and built a supportive community for ambitious women in tech.

Amber talks about the challenges of breaking into tech without a traditional background, dealing with imposter syndrome, and the importance of psychological safety and peer support. She explains how teaching others and creating resources helped her grow her skills and confidence while also empowering other women to thrive in tech.

This episode is perfect for students and aspiring coders curious about how to find their place in tech, build confidence, and make meaningful connections in STEM. Amber shares practical tips for learning new skills, leveraging mentorship, and navigating the challenges of remote work and onboarding in technical roles.

Whether you’re exploring coding for the first time or looking for inspiration to thrive in a competitive environment, Amber’s story offers actionable advice and insights into how women can take charge, break barriers, and shape the future of tech. Tune in to discover the power of community, perseverance, and curiosity in building a successful career as a woman in tech.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Alice Pennington

Guest: Amber Shand

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this episode, we chat with Bram, Head of Brand and Digital for a major law firm, to explore the dynamic world of digital marketing and how students can navigate their path into this exciting field. Bram shares his unique journey, from studying communications and launching his own small business, to specializing in digital communications during the early days of social media for law firms.

Throughout the conversation, Bram dives into the three most important things for career success. He discusses the challenges and triumphs of balancing legal precision with creative content, the power of data in proving marketing strategies, and the ever-evolving landscape of video content. Bram also offers insights into how AI is transforming the industry, emphasizing its role as an assistant for efficiency and a catalyst for new creative avenues, while cautioning against complacency and the importance of human authenticity.

If you’re a student or young professional curious about digital careers, marketing, or simply how to flex your creative muscle in a corporate world, this episode is packed with actionable insights, relatable stories, and inspiration. Bram also shares his personal hacks for staying creative and the importance of having a "North Star" to guide your career journey.

Tune in to hear how he embraced unexpected opportunities, the value of continuous learning and practice, and how you too can find what you love in the fast-paced digital sector. Whether you’re interested in law, marketing, or just love a good behind-the-scenes story, this episode will leave you motivated to make your next jump!

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Ray Hayne

Guest: Bram Vanoirbeek

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this episode, we sit down with Lorna Blaydon, the Chief Marketing Officer at Enterprise Nation, to explore how young people can access incredible opportunities and grow their own businesses. Lorna shares her unique journey—from university days discovering her passion for people and business psychology, to navigating internships, early career challenges, and eventually becoming CMO of a dynamic, fast-moving company.

Throughout the conversation, Lorna dives into the importance of building your network, using your connections strategically, and standing out when opportunities aren’t always advertised. She reflects on the lessons she’s learned over 15 years in marketing, the value of practical experience over purely academic knowledge, and why work-life balance is key to thriving creatively and professionally.

If you’re a student or young professional curious about entrepreneurship, marketing, or simply how to navigate your first steps in business, this episode is packed with actionable insights, relatable stories, and inspiration. Lorna also discusses how Enterprise Nation supports early-stage founders through innovative campaigns and partnerships with companies like Vodafone and TikTok Shop, giving young people a real platform to shine.

Tune in to hear how she turned challenges into opportunities, why being proactive can make all the difference, and how you too can take control of your career journey. Whether you’re interested in startups, marketing, or just love a good behind-the-scenes story, this episode will leave you motivated and ready to take the next step.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Becky Simms & Alice Pennington

Guest: Lorna Bladen

https://www.linkedin.com/in/lornabladen/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform

In this special bonus episode of Behind the Future Podcast, meet Becky, the founder of Aspiration Digital, as she shares her journey from discovering digital marketing to creating a platform that inspires thousands of students. Aspiration Digital hosts events and workshops to give young people real insight into careers in marketing, tech, AI, creative industries, and entrepreneurship.

Becky discusses how her own school experiences inspired her to bridge the gap between education and the working world. From hosting events to launching a podcast that reaches students beyond the room, she explains how Aspiration Digital shows there’s no single path to success. She also shares the challenges of finding sponsors, curating speakers, and scaling events while staying true to her mission.

Throughout the episode, Becky highlights inspiring stories of students whose futures have been shaped by Aspiration Digital, proving how guidance and exposure can spark ambition and open doors.

If you’re curious about digital careers, entrepreneurship, or creating opportunities for the next generation, this episode is full of actionable insights and motivational takeaways from Becky’s journey.

Behind the Future is a podcast for the next generation of digital talent, offering weekly interviews, real-world insights and career advice. Subscribe for more conversations like this, and follow us on TikTok and Instagram @aspirationdigital.

Hosts: Jessica Day & Nina Findlay

Guest: Becky Simms

https://www.linkedin.com/in/beckyreflectdigital/

Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewform