From the outside, Sasha Core looked like the definition of success.

Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different.

She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her.

In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the part of business people rarely see. The pressure behind the polished brand, the weight of carrying everything yourself and what it takes to build a business that doesn’t rely on you for everything.

Sasha shares how she transformed her clinic into a £1 million business and, more importantly, one she could step away from.

This is an honest conversation about success, burnout, visibility and the reality of building a personal brand while navigating major business growth.

In this episode, we cover:

• Why outward success doesn’t always reflect what’s happening behind the scenes • The hidden pressure of being the face of your business • How Sasha grew her salon into a £1 million business • Building a personal brand alongside an established business • Pivoting from serving clients to mentoring business owners • What founders need to stop doing if they want sustainable growth

If you’ve ever felt like everyone else is thriving while you’re trying to hold everything together behind the scenes, this episode is for you.

Connect with Sasha

Instagram: https://www.instagram.com/sashacoreclinic/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

How often do we tell ourselves we’re thinking big… when in reality, we’re still playing small?

In this episode of Beyond the Bio, Sophie sits down with success coach, entrepreneur and author Dee Airey to talk about ambition, wealth and why so many brilliant women still hold themselves back.

With more than 30 years of experience building businesses across multiple industries, Dee has helped ambitious women gain the clarity, confidence and courage to think bigger and create more wealth, impact and freedom.

They discuss the mindset shifts needed to stop playing small, the link between visibility and opportunity, and why owning your ambition matters more than ever.

Dee also shares the thinking behind her new book, Set Goals Like a Rich Bitch, and the message she hopes women take from it.

In this episode, we cover:

• Why so many ambitious women still play small

• The hidden cost of staying in your comfort zone

• Why wealth starts with mindset

• The link between visibility and opportunity

• Why women often undervalue themselves

• The inspiration behind Dee’s new book

• How to start thinking bigger and asking for more

Follow Dee Airey:

Instagram: https://www.instagram.com/deeairey.successcoach/

LinkedIn: https://www.linkedin.com/in/deeairey/

What happens when the thing you're known for isn't something you consciously chose?

In this episode of Beyond the Bio, Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy.

Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's learned through his son's life-saving heart surgeries and why resilience isn't always what people think it is.

They discuss:

• How Ivan became known as "The Thrive Guy"
• The difference between being resilient and being perceived as resilient
• Why trust and psychological safety matter more than ever
• The hidden pressures of being seen as the strong one
• How personal brands are often built through lived experience
• What happens when other people see strengths in you before you do

It's an honest conversation about leadership, visibility, purpose and the reality behind the labels we carry.

Connect with Ivan

LinkedIn: uk.linkedin.com/in/ivan-hollingsworth-a7271944

Instagram: www.instagram.com/seb4chuf

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/