From the outside, Sasha Core looked like the definition of success.

Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different.

She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her.

In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the part of business people rarely see. The pressure behind the polished brand, the weight of carrying everything yourself and what it takes to build a business that doesn’t rely on you for everything.

Sasha shares how she transformed her clinic into a £1 million business and, more importantly, one she could step away from.

This is an honest conversation about success, burnout, visibility and the reality of building a personal brand while navigating major business growth.

In this episode, we cover:

• Why outward success doesn’t always reflect what’s happening behind the scenes • The hidden pressure of being the face of your business • How Sasha grew her salon into a £1 million business • Building a personal brand alongside an established business • Pivoting from serving clients to mentoring business owners • What founders need to stop doing if they want sustainable growth

If you’ve ever felt like everyone else is thriving while you’re trying to hold everything together behind the scenes, this episode is for you.

Connect with Sasha

Instagram: https://www.instagram.com/sashacoreclinic/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

How often do we tell ourselves we’re thinking big… when in reality, we’re still playing small?

In this episode of Beyond the Bio, Sophie sits down with success coach, entrepreneur and author Dee Airey to talk about ambition, wealth and why so many brilliant women still hold themselves back.

With more than 30 years of experience building businesses across multiple industries, Dee has helped ambitious women gain the clarity, confidence and courage to think bigger and create more wealth, impact and freedom.

They discuss the mindset shifts needed to stop playing small, the link between visibility and opportunity, and why owning your ambition matters more than ever.

Dee also shares the thinking behind her new book, Set Goals Like a Rich Bitch, and the message she hopes women take from it.

In this episode, we cover:

• Why so many ambitious women still play small

• The hidden cost of staying in your comfort zone

• Why wealth starts with mindset

• The link between visibility and opportunity

• Why women often undervalue themselves

• The inspiration behind Dee’s new book

• How to start thinking bigger and asking for more

Follow Dee Airey:

Instagram: https://www.instagram.com/deeairey.successcoach/

LinkedIn: https://www.linkedin.com/in/deeairey/

What happens when the thing you're known for isn't something you consciously chose?

In this episode of Beyond the Bio, Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy.

Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's learned through his son's life-saving heart surgeries and why resilience isn't always what people think it is.

They discuss:

• How Ivan became known as "The Thrive Guy"
• The difference between being resilient and being perceived as resilient
• Why trust and psychological safety matter more than ever
• The hidden pressures of being seen as the strong one
• How personal brands are often built through lived experience
• What happens when other people see strengths in you before you do

It's an honest conversation about leadership, visibility, purpose and the reality behind the labels we carry.

Connect with Ivan

LinkedIn: uk.linkedin.com/in/ivan-hollingsworth-a7271944

Instagram: www.instagram.com/seb4chuf

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

What makes some founders become the benchmark in their industry while others struggle to stand out?

In this episode of Beyond the Bio, Sophie is joined by global brand strategist, speaker, best-selling author and founder of The Haus of Brand, Nicki James.

With more than 15 years of experience working with global brands and founder-led businesses, Nicki has helped entrepreneurs build brands that are recognised, remembered and chosen. Her work blends brand psychology, human behaviour and strategic positioning to help founders become the obvious choice in crowded markets.

Together, Sophie and Nicki explore why visibility alone isn't enough, what makes people trust and buy from certain brands and how founders can stop competing for attention and start becoming known for something meaningful.

They discuss the difference between being seen and being remembered, why so many businesses end up sounding the same, and how founders can uncover what makes them distinctive in a world where everyone seems to be saying similar things.

Whether you're building a personal brand, growing a business or looking to establish yourself as a leader in your field, this episode offers practical insights into creating a brand that people don't just understand, but connect with.

In this episode:

• Why visibility alone won't make you the obvious choice

• The role psychology plays in building trust and influence

• How to uncover what makes you genuinely different

• The relationship between a founder's personal brand and their business brand

• Why the most successful brands focus on more than attention

• The mistakes that stop founders becoming known for something meaningful

Connect with Nicki:

Website: www.iamnickijames.co.uk

Instagram: www.instagram.com/thenickijames

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Sol Hyde left his corporate job after just eight months. Today he runs a global online coaching business powered by content and personal branding.

After walking away from a traditional career path in the UK, Sol moved abroad and began building his business while learning content creation from scratch.

Now based in Cape Town, he helps experts turn their knowledge into scalable online income streams while documenting his journey and building a growing personal brand.

In this episode we discuss:

• How Sol walked away from the traditional career path • Learning content creation from scratch • Building a personal brand that pays • Designing a business around freedom and choice

This is a conversation about content, personal branding and creating a business on your own terms.

Connect with Sol:

Instagram: instagram.com/sol.hyde

YouTube: youtube.com/user/solhyde

LinkedIn: linkedin.com/in/sol-hyde

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue.

Mireia works with online service-based entrepreneurs and coaches to help them improve the parts of their business that drive long-term growth: client journeys, retention, backend systems and conversion strategy.

In this episode, we discuss why so many personal brands focus on followers, engagement and constant content creation while ignoring the systems that turn visibility into paying clients.

We also explore the difference between being known online and building a profitable brand, the problem with vulnerability without direction and why more content is rarely the answer on its own.

In this episode we discuss:

• Why follower growth alone doesn’t guarantee revenue

• The difference between visibility and conversion

• Why some personal brands struggle to monetise attention

• The role of client journeys and retention in business growth

• Why vulnerability without strategy can fall flat

• The hidden backend issues affecting conversions

• How to make your existing audience work harder for your business

• What profitable personal brands do differently

• If your content is getting attention but not leading to clients or opportunities, this episode will help you think differently about how your personal brand supports your business growth.

Connect with Mireia:

Instagram: www.instagram.com/mireiapaino

LinkedIn: www.linkedin.com/in/mireiapaino

TikTok: www.tiktok.com/@mireiapaino

🎁 Free resource from Mireia: 5 Claude AI prompts for coaches to help them make more money: https://painomireia.systeme.io/claudeai

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week on Beyond the Bio, I’m joined by Lucy Shrimpton, award-winning entrepreneur, speaker and founder of The Sleep Nanny and Born To Be Brilliant.

With over 26 years in business, Lucy works with high-performing business owners to help them unlock their next level of growth, not by doing more, but by changing how they operate.

In this conversation, we explore what’s happening behind the scenes of success. The pressure to be visible, the gap between how things look and how they feel and why so many people hit a ceiling even when things appear to be going well.

Lucy shares her perspective on capacity, sustainability and what it takes to grow in a way that actually holds.

If you’re building a business, growing your profile or stepping into bigger opportunities, this episode will give you a different lens on what success requires.

Let’s get into it.

In this episode, we cover:

Why chasing “more” can backfire

The pressure to look successful vs the reality behind the scenes

What it means to “hold” more growth

Early signs you’re pushing too far, too fast

How to grow without burning out

Rethinking success beyond revenue and recognition

Connect with Lucy:

Website: https://www.lucyshrimpton.com/](https://www.lucyshrimpton.com/

Instagram: https://www.instagram.com/iamlucyshrimpton](https://www.instagram.com/iamlucyshrimpton

LinkedIn: https://www.linkedin.com/in/iamlucyshrimpton/](https://www.linkedin.com/in/iamlucyshrimpton/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

Why do some people land national press coverage again and again while others struggle to get noticed?

In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape.

With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning.

But this conversation goes far beyond media coverage.

Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking for in 2026, the mistakes people make when pitching themselves and why storytelling matters more than ever.

This episode is packed with practical advice for founders, experts and leaders who want to become more visible without feeling fake or overly promotional.

In this episode, we cover:

• Why journalists care about stories, not sales pitches
• The biggest mistakes people make when trying to get press coverage
• What makes someone memorable in the media
• How personal branding impacts PR opportunities
• What editors are looking for right now
• Why some business owners stay invisible despite being brilliant

Join Carol’s free Facebook community:

https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/