The process of selling a successful business often involves immense financial pressure, emotional turmoil and the risk of deals collapsing at the final hour. Many entrepreneurs struggle to maintain business momentum while discreetly navigating a protracted sale process, often leading to compromise on their ideal valuation and terms.

Our premiere episode details how to overcome these significant hurdles, focusing on maintaining discipline, negotiating firmly on valuation, and managing staff expectations covertly throughout the due diligence phase. You will learn how to insist on 100% upfront payment and why a strong negotiating position is critical to securing your dream exit.

Our guest is Marc O’Dwyer, a seasoned entrepreneur who has bought 14 businesses and sold nine over his 33-year career. Marc recently completed the sale of his cloud accounting platform, Big Red Cloud, for an all-cash deal.

THINGS WE SPOKE ABOUT

- Tipping point triggers the decision to sell.
- The importance of getting professional advice.
- How to handle multiple failed sale attempts.
- Negotiating for 100% payment with no earn-out.
- Using Mind Store to visualise a successful exit.

GUEST DETAILS

Marc O’Dwyer is currently focusing on advisory roles for start-ups and private equity firms while preparing to launch a new business venture. Over his 33 years in business, Marc bought 14 companies and sold nine, culminating in the successful all-cash sale of his company, Big Red Cloud. His core strengths include his resilience in negotiation, a disciplined approach to balancing business and family life, and his ability to scale companies, previously making his firm the largest SAP Channel Partner in EMEA.

QUOTES

If you've agreed a price, and it's price you're happy with. If you feel you're right, you need to be resilient. - Marc O'Dwyer

I want the figure I want, I want paid 100% up front, and I don't want to work in the business. And I stuck my heels in the ground until I got that - - Marc O'Dwyer

Have all your legal, tax and financial information up to date on a regular basis. You never know when somebody might come and knock on your door looking for your business. - Marc O'Dwyer

MORE INFORMATION

Business Answers podcast, hosted by expert broker Tommy Boyle, explores the intersection of strategic growth, finance, and exit planning for SME owners and directors. Each episode features business leaders providing actionable insights to successfully scale, increase valuation, and build a sellable, sustainable, and profitable enterprise.

This podcast is produced by DustPod.io for BusinessAnswers.ie

KEYWORDS

#BusinessExit #SellBusiness #CloudAccounting #NoEarnout #EntrepreneurResilience