Most people believe their attitude is shaped by circumstances. I was taught the opposite.

In this episode of Born to Win, I’m sharing one of the most important lessons I learned from my father, Bob Proctor: attitude is a daily choice — and it’s one of the few things you always control.

Last week, we talked about decision — the moment desire and goals crystallize into committed action. But once you’ve made a decision, the real work begins: how you show up each day.

In this episode, I’ll walk you through:

• Why attitude is more than behavior — it’s thoughts, feelings, and action combined

• How your attitude sets your vibration and shapes what shows up in your life

• Why a good attitude is the cause of better conditions, not the result

• How to recognize when your attitude has slipped — without judgment

• A simple, practical way to reset your attitude throughout the day

You don’t need perfect circumstances to have a powerful attitude. You need awareness — and the willingness to choose again.

Because when you choose your attitude, you choose your vibration. And when you choose your vibration, your results begin to rise.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor Now at Amazon, Audible, Barnes & Noble & other retailers: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing Now at Amazon, Audible, Walmart, Barnes & Noble & other retailers: https://www.12easysteps.com

Proctor’s Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com

Most people think change happens when they’re ready. When they know how. When the timing feels right.

But that’s not how transformation works.

In this episode, I’m sharing the most important lesson I learned from my father, Bob Proctor — the moment everything actually changes: the decision.

Over the last month, we’ve built the foundation for 2026 with intention.

We explored habits. We reawakened imagination. We uncovered desire. We shaped that desire into a worthy goal.

Now comes the activating force.

A goal sets direction. A decision locks it in.

In this episode, I’ll show you:

• Why decision comes before belief — not after

• How indecision quietly steals your potential

• Why willingness matters more than confidence

• What actually shifts in your mind and awareness the moment you decide

• How decision creates identity, momentum, and clarity

If you’ve been waiting for certainty, permission, or the “right time,” this episode will meet you right where you are — and move you forward.

Your future doesn’t begin when the goal is achieved. It begins the moment you decide.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com

My Father Knew the Secret: Growing Up with Bob Proctor Now at Amazon, Audible, Barnes & Noble & more: https://www.MyFatherKnewtheSecret.com

12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing Now at Amazon, Audible, Walmart, Barnes & Noble & more: https://www.12easysteps.com

Proctor’s Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com

Entering 2026 with Intention: Part 4 of 4

Desire is the spark. But a goal is the destination.

In this final episode of the Entering 2026 with Intention series, I’m showing you how to take the fire of desire and turn it into something you can aim at, measure, and move toward every single day.

Most people don’t set real goals — they make resolutions, to-do lists, and half-hearted wishes. But a true goal should pull you. It should excite you, stretch you, and demand more of you. My father used to call it a pleasant obsession.

In this episode, we’ll explore: • why goals aren’t about getting — they’re about becoming • the difference between A, B, and C Type Goals (and why C Type changes your life) • how goals move from fantasy → theory → fact • why most people sabotage goals (and how to align your habits, identity, and belief) • a simple 4-part method to set your 2026 goal the right way

If you’re ready to stop hoping and start directing your life with intention, this episode will give you the structure to do it.

Simplified Success in 15 Minutes or Less.

More from Brian Proctor: https://www.brianproctor.com My Father Knew the Secret: Growing Up with Bob Proctor now at Amazon, Audible, Barnes & Noble and other retailers: https://www.MyFatherKnewtheSecret.com 12 Easy Steps To Change Your Life: Stop Waiting For That BIG Thing now at Amazon, Audible, Walmart, Barnes & Noble and other retrailers: https://www.12easysteps.com Proctor's Principles Coaching – enroll now or join the waitlist: https://www.ProctorsPrinciples.com