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Bottom Line Profits

Bottom Line Profits

Written by: Brian Basinger CPA
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 Welcome to Bottom Line Profits, the podcast inspired by the game-changing book by Brian Basinger, CPA. This series is a deep dive into the philosophies and strategies Brian shares to empower small business owners to transform their operations, maximize profits, and achieve meaningful growth. Whether you're a startup founder, an established entrepreneur, or simply looking for ways to elevate your financial and professional game, this podcast delivers the tools and insights you need to thrive.
Each episode unpacks key themes from Bottom Line Profits, guiding listeners through the practical steps to build a profitable and sustainable business. From shifting your mindset to transitioning from "drifter" to "driven," to establishing clear goals that drive success, the show provides actionable strategies to take your business to the next level.
Listeners will learn how to boost efficiency, avoid financial pitfalls, and uncover the hidden stories behind their numbers through better financial management. Brian also demystifies accounting, explaining how financial statements can provide an unbiased perspective on a business’s health and how entrepreneurs can harness these tools for smarter decision-making.
The podcast doesn’t stop at business tactics. It dives into the powerful concept of leverage— using resources effectively to achieve seemingly impossible goals—and explains how strategic debt can be a valuable tool rather than a burden. Entrepreneurs will gain fresh perspectives on tax strategies, from identifying overlooked deductions to proactive planning that minimizes liabilities and maximizes savings.
Beyond the business, Bottom Line Profits focuses on the personal growth journey every entrepreneur must navigate. It explores how to align personal and professional goals, find balance amidst challenges, and turn business success into a source of deeper meaning and fulfillment.
If you’re ready to think bigger, work smarter, and achieve lasting success in your business and your life, Bottom Line Profits is the podcast for you. Tune in to discover actionable advice, inspiring stories, and the tools you need to thrive in today’s business landscape.Brian Basinger, CPA Economics Leadership Management & Leadership Personal Finance
Episodes
  • Chapter 6: Help From Experts & Chapter 7: You

    Chapter 6: Help From Experts & Chapter 7: You
    Jan 21 2025
    Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.
    Chapter 6: Help From Experts
    1. You emphasize the importance of sales in transitioning from being a contractor to a full-fledged entrepreneur. Can you elaborate on the specific skills or strategies that entrepreneurs should develop to effectively generate sales and set growth targets?
    2. As businesses grow, the need for delegation and building a capable team becomes crucial. What are some key traits or skills you look for when selecting team members or experts to help scale a business, and how can entrepreneurs ensure they maintain accountability and communication with their team?

    Chapter 7: You
    1. You discuss the importance of personal growth and the challenge of aligning on growth content with your partner. Can you share some specific voices or resources that have significantly influenced your journey, and how can individuals navigate differing perspectives on personal development within their relationships?
    2. You mention the idea that entrepreneurship can provide meaning through personal and professional growth, despite the inherent uncertainties of business. How can entrepreneurs find a balance between the pursuit of success and the need for personal fulfillment, especially when faced with the pressures of achieving financial goals?

    In this episode, Brian discusses:
    • Transitioning from contractor to entrepreneur through sales growth and team building
    • Selling predictable cash flow businesses to create wealth opportunities
    • Personal growth and overcoming challenges inherent in entrepreneurship
    • Importance of expert advice and hiring specialized talent
    • Draw inspiration from influential figures to push beyond comfort zones

    Bottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/
    Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpa

    Show notes by Podcastologist: Angelo Paul Tagama
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    35 mins
  • Chapter 5: Tax Strategy

    Chapter 5: Tax Strategy
    Jan 14 2025
    Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.
    1. Understanding Tax Strategy: You mentioned that many entrepreneurs overlook the importance of tax strategy, often resulting in significant overpayment. What are some common misconceptions or mistakes you see entrepreneurs making when it comes to managing their tax obligations, and how can they start to shift their mindset?
    2. Proactive Planning: You emphasize the necessity of being proactive rather than reactive in tax planning. Can you elaborate on some specific steps or strategies that business owners can implement to proactively manage their tax situations, especially as they approach key financial milestones?
    3. What are some common misconceptions entrepreneurs have about tax deductions, and how can they shift their mindset from simply asking, 'Can I deduct this?' to proactively strategizing 'How can I deduct this?' to maximize their savings?

    In this episode, Brian discusses:
    • Strategic tax planning reduces expenses and maximizes savings for entrepreneurs
    • CPAs focus on retrospective preparation; proactive tax planning is essential
    • Planning financial events and leveraging deductions minimize tax liability
    • Shifting expenses to family management companies enables additional savings
    • Tax strategy pillars: deductions, entity structures, and investment incentives

    Bottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/
    Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpa

    Show notes by Podcastologist: Angelo Paul Tagama
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
    Show More Show Less
    22 mins
  • Chapter 4: Leverage

    Chapter 4: Leverage
    Jan 7 2025
    Brian Basinger, a certified public accountant and author of Bottom-Line Profits. Brian's book dives into the philosophies and strategies that empower small business owners to go beyond profit to find real, meaningful growth. In this episode and in some future episodes, we'll explore not only how to maximize profits, but also how to build a life and business you're genuinely proud of. Join us as we unpack insights into personal growth, business challenges, and the journey to Bottom line success.
    1. In your story about using leverage to move the pool without draining it, you describe how applying leverage makes the impossible achievable. How does this idea of leverage apply to entrepreneurs, and what would you say is the most overlooked form of leverage in business?
    2. You've highlighted the distinction between personal debt and investment debt, emphasizing how each can impact financial freedom differently. Can you share how entrepreneurs can best assess when taking on debt could serve as leverage rather than a burden?
    3. Alex Hormozi emphasizes the value of deep, repeated study of a single great book over skimming multiple mediocre ones. Can you share an example from your own experience where focusing on one resource or method led to a significant breakthrough in your expertise or business growth?

    In this episode, Brian discusses:
    • Strategies for leveraging debt and investments for income-generating assets
    • Importance of effective delegation to maximize entrepreneurial efficiency
    • Focused efforts versus scattered tactics for sustained success
    • Value of deep, repeated study of impactful books over superficial reading
    • Distinction between consulting expertise and business ownership leveraging others' time

    Bottom-Line Profits BOOK: https://www.amazon.com/dp/B0DHCM9B6C/
    Connect with Brian:Website: https://www.contigoadvisors.com/LinkedIn: https://www.linkedin.com/in/brian-basinger-cpa/YouTube: https://www.youtube.com/channel/UCp0f3OMiQOpPtz9wIiIPBJwFacebook: https://www.facebook.com/brianbasingercpaShow notes by Podcastologist: Angelo Paul Tagama
    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
    Show More Show Less
    17 mins
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