In this episode of the Brand Direction Podcast, Aiden focuses on how to implement your brand strategy across your entire organization. Learn why internal alignment is just as important as external branding and how to get everyone on your team to embrace and live your brand. From workshops to brand ambassadors, this episode will help you make sure your brand is consistent inside and out for long-term success.

Visit our website: ⁠https://bbld.nl/⁠

In this episode of the Brand Direction Podcast, Aiden introduces the Brand Steering Wheel, a powerful tool for keeping your brand consistent as it evolves. You’ll learn how to align your brand’s core strengths, benefits, personality, and visual identity to ensure everything works together smoothly.

Visit our website: ⁠https://bbld.nl/⁠

In this episode of theBrand Direction Podcast, Aiden walks you through the process of refreshing your brand to keep it modern and relevant, without losing what makes it unique. You’ll learn when it’s time for a brand refresh, how to update your visuals and messaging, and why consistency across all channels is key.

Visit our website: ⁠https://bbld.nl/⁠

In this episode of the Brand Direction Podcast, Aiden takes you through the core elements that make up a successful brand. We’ll explore the difference between your organizational identity—who you are as a business—and your brand profile—how your audience sees you. Understanding these two aspects is key to creating a brand that’s authentic and resonates with your customers.

Visit our website: https://bbld.nl/