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Building the Brand

Building the Brand

Written by: Bert Copple
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Follow the journey of Bert Copple as he builds a new business and brand, Canteen Golf & Billiards, from the ground up with insights from industry and business leaders and influencers.

© 2024 Building the Brand Economics Leadership Management & Leadership
Episodes
  • Building the Brand 06 | Mission and Vision Statements

    Building the Brand 06 | Mission and Vision Statements
    Nov 28 2023

    In this episode, Bert Copple breaks down the mission and vision statements for Canteen Golf & Billiards. He explains the importance of having and sharing a mission and vision and the impact it can have on your business.
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    31 mins
  • Building the Brand 05 | Hurry Up and Wait - Overcoming Procrastination

    Building the Brand 05 | Hurry Up and Wait - Overcoming Procrastination
    Nov 14 2023

    In this episode, Bert Copple talks about the old military saying, "Hurry Up and Wait," and how it is relevant for business management today. He also looks at studies on procrastination and the four things he is doing to overcome irrational and dysfunction delays in building out his new business.
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    44 mins
  • Building the Brand 04 | Logos and Colors and Trademarks, Oh My!

    Building the Brand 04 | Logos and Colors and Trademarks, Oh My!
    Sep 7 2023

    In this episode, Bert discusses the importance of good logo design, speaks with internationally renowned color expert, Amy Wax, about selecting colors and how to use the Color911 app, and walks through the steps of getting a trademark for your brand.
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    43 mins
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