• 10 Day Quest Dare #7 - Which Strength Could Be Holding You Back
    Jan 21 2026

    This episode delves into the profound realization that oftentimes, the very strengths that have propelled us to success may paradoxically become the impediments to our further growth.

    We explore the notion that what got us here will not necessarily get us there, urging you, dear listener, to introspectively examine the habits and behaviors that, while once beneficial, may now be stifling your potential. Our dialogue invites you to engage in a daring challenge: identify the strengths that are inadvertently holding you back. With anecdotes and insights, we illuminate the importance of relinquishing outdated practices, such as micromanagement or excessive control, that prevent us from embracing new opportunities and fostering growth within our teams.

    Join us in this engaging exploration, as we encourage you to embrace imperfection, let go of the past, and design a breakthrough year filled with infinite possibilities!

    Takeaways:

    1. In the journey towards self-improvement, recognizing the strengths that impede our growth is paramount, as these can often serve as double-edged swords, simultaneously propelling us forward while constraining our advancement.
    2. The podcast emphasizes the notion that what has previously contributed to our success may not necessarily be the catalyst for future breakthroughs, urging listeners to reassess their established habits and approaches.
    3. An essential aspect of effective leadership involves relinquishing the tight grip of control and allowing team members the freedom to innovate, learn, and occasionally falter in their endeavors, thus fostering an environment conducive to growth.
    4. To cultivate real progress, it is imperative to identify and eliminate time-consuming activities that do not align with our overarching goals, thereby making room for endeavors that truly propel us towards our aspirations.

    Chapters:

    00:01 - Celebrating Breakthroughs

    00:48 - The Dilemma of Strengths and Growth

    03:38 - Letting Go of Perfection

    04:51 - Achieving Breakthroughs: Stopping Unproductive Habits

    06:16 - Creating Breakthroughs: Embracing Strengths and Opportunities


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw

    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*,...

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    7 mins
  • 10 Day Quest Dare #6 - What Is Your 12 Month Breakthrough Goal
    Jan 20 2026

    In today's breakthrough quest we focus on the notion of identifying and articulating your twelve-month breakthrough goal, an endeavor that transcends the mundane confines of incremental improvement.

    We delve into the essential questions that provoke introspection: Why did you embark upon your entrepreneurial journey? What is the vision that fuels your aspirations? We explore the emotional landscape of your authentic customer, illuminating their pain points and desires, as this understanding serves as the bedrock for your subsequent breakthroughs.

    This episode encourages you to envision a paradigm shift, one that compels you to redefine the very essence of success—not through the lens of modest gains, but by conjuring an audacious vision that evokes a sense of wonder and possibility.

    As we traverse this imaginative terrain, I invite you to ponder the question: If limitations were but a mirage, what magnificent heights would you aspire to reach in your business within the coming year? Prepare to unleash your creativity and embark on a journey toward transformative growth!

    Takeaways:

    1. Understanding where your authentic customer resides emotionally can significantly enhance your business strategy, leading to greater success.
    2. The concept of breakthrough is not merely about incremental improvements but rather substantial transformations that redefine your goals and aspirations.
    3. To cultivate genuine breakthroughs, it is vital to envision your goals beyond conventional limitations, allowing for aspirations that truly resonate with your desires.
    4. Engaging in imaginative exercises about potential funding can unveil hidden opportunities and desires, revealing what you truly wish to create in your business.

    Chapters:

    00:22 - Exploring the Roots of Entrepreneurship

    01:07 - Creating Breakthroughs: Expanding Your Vision

    04:41 - Envisioning Breakthroughs

    06:29 - Setting Impact Goals in Care Nursing

    08:07 - Designing Your Breakthrough Year

    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw

    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

    Learn more about A Force for Good:

    Website:...

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    8 mins
  • 10 Day Quest Dare #4 - Who Is Your Customer
    Jan 19 2026

    Our dare today delves into the profound journey of identifying and embracing one's authentic customer—a pivotal step in crafting a successful venture that transcends mere profit-making.

    We explore the significance of understanding not just the demographics of our clientele, but the emotional connection that binds us to them.

    The discussion illuminates the transformative power of vulnerability and shared experiences, as we reflect on how our own challenges mirror those of our customers, fostering a deeper sense of purpose in our entrepreneurial pursuits.

    We emphasize that the essence of our companies lies in serving others, and by focusing our intentions on a singular, meaningful customer, we unlock the potential to create substantial value.

    As we embark on this quest, we encourage each listener to articulate who their authentic customer is and to ponder deeply why they care so profoundly about them—because, as we humorously assert, caring is indeed the secret sauce of innovation!

    Takeaways:

    1. The essence of a breakthrough year lies in identifying and serving your authentic customer with heartfelt dedication, transforming your business vision into a reality.
    2. Vulnerability and openness in sharing experiences with others can profoundly impact our personal and professional growth, fostering a supportive community.
    3. To truly innovate, one must tap into the deep care for customers, understanding their needs and challenges to drive meaningful change in their lives.
    4. The significance of purpose in entrepreneurship cannot be overstated; it propels us forward and clarifies our mission in an ever-evolving market.


    Chapters:

    00:04 - Designing Your Breakthrough Year

    02:07 - Understanding Your Authentic Customer

    04:57 - Dedicating Your Company to a Cause

    07:26 - Understanding Your Authentic Customer

    10:14 - Designing Your Breakthrough Year


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw

    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.


    Learn more about A Force for Good:

    Website: https://aforceforgood.biz/

    Founders Circle:...

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    10 mins
  • 10 Day Quest Dare #3 - What Do You Worry Will Stop You
    Jan 18 2026

    In our latest dare, we delve into the profound inquiry: what apprehensions might inhibit your aspirations? As we navigate the intricacies of entrepreneurial vision, we confront the inevitable resistance that arises when one dares to dream expansively.

    Our engaging dialogue emphasizes the significance of illuminating our fears, whether they be internal doubts or external obstacles, as a means to unveil the truths buried within our psyche.

    We playfully explore the notion that the path to breakthrough is not a linear trajectory of joy and celebration, but rather a tumultuous journey filled with frustrations and learning experiences akin to learning to ride a bicycle.

    We invite you to join us in this exhilarating exploration of self-discovery, where articulating your worries may very well be the catalyst for transforming them into opportunities for growth and success.

    Takeaways:

    1. In the realm of entrepreneurship, acknowledging one's worries is paramount to uncovering the obstacles that impede growth.
    2. The duality of internal and external factors can significantly influence the trajectory of a company's success in the upcoming year.
    3. Breakthroughs necessitate a methodical approach, focusing on one problem at a time rather than attempting to tackle everything simultaneously.
    4. Articulating concerns and fears can often lead to unexpected insights, allowing individuals to solve their own dilemmas through candid expression.
    5. The journey towards breakthrough is fraught with discomfort, revealing that true progress often arises from frustration and mistakes.
    6. Embracing the uncomfortable feelings associated with worries can serve as a catalyst for transformative breakthroughs in both personal and professional domains.


    Chapters:

    00:21 - A New Chapter Begins: Vision and Growth

    03:01 - The Super Secret Sauce for Breakthrough

    04:28 - Facing Worries and Embracing Breakthroughs

    07:42 - The Process of Breakthrough

    08:50 - Embracing Breakthroughs and Overcoming Worries


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw


    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor...

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    10 mins
  • 10 Day Quest: Dare #2 - What is Your Vision
    Jan 17 2026

    In the pursuit of entrepreneurial excellence, we invite you to contemplate the profound question: what is your vision?

    This episode delves into the essence of why we initiate our ventures and how that initial impetus can evolve into a grander aspiration that transcends our immediate circumstances.

    We explore the transformative power of articulating a vision that not only reflects our desires but also addresses the pressing challenges within the world around us. Through vivid examples, such as the aspiration to see an equal representation of female leadership in the corporate sphere, we illuminate the potential of our ideas to foster substantial change and innovation.

    Join us as we dare you to dream audaciously and to envision a better world that your enterprise can help create, because, as we all know, a vision without action is merely a daydream and nobody wants to be caught napping in the entrepreneurial arena!

    Takeaways:

    1. The essence of entrepreneurship lies in articulating a compelling vision that transcends the present and reaches into the future, where one can dream of the impact their business will create.
    2. It is of paramount importance for founders to recognize the current challenges their customers face and to articulate how their company addresses these issues to foster transformation.
    3. In the pursuit of visionary leadership, one must not only envision a brighter future but also consider the legacy their company will leave for future generations, fostering a sense of purpose beyond mere profit.
    4. The act of declaring a vision is akin to planting a seed of hope; it cultivates a community of passionate individuals who are eager to contribute to a cause that resonates deeply with their values and aspirations.
    5. A powerful vision can attract not only customers but also dedicated team members who are willing to go above and beyond, driven by a shared commitment to a greater purpose that inspires them.
    6. Ultimately, the challenge posed to entrepreneurs is to dare to envision a better world created through their endeavors, encouraging them to seize the initiative and forge their own paths toward success.


    Chapters:

    00:30 - The Journey Ahead

    00:32 - Exploring Vision and Transformation

    03:01 - The Importance of Long-Term Vision in Business

    04:21 - Vision for a Future of Women in Leadership

    06:37 - The Power of Vision in Leadership

    08:00 - Creating Your Vision


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw

    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm....

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    8 mins
  • 10 Day Quest Dare #1 Why Did You Start Your Company
    Jan 16 2026

    Our discussion today revolves around a pivotal inquiry: what motivated you to embark upon the entrepreneurial journey? As we delve into the intricacies of designing your breakthrough year, we illuminate the significance of reconnecting with the very essence of your business's inception. Regardless of your current trajectory—whether you are striving toward the monumental milestone of a million dollars, propelling your enterprise toward the realms of five to fifty million, or contemplating an exit strategy—understanding your foundational purpose is paramount.

    We share poignant narratives, including a heartfelt account from Coco, whose journey in founding a healthcare company was inspired by personal experiences and a desire to effectuate change for families in need of specialized care.

    It becomes abundantly clear that articulating these stories not only fuels our passion but also serves as a compass during arduous times, guiding us through the proverbial messy middle of entrepreneurial endeavors.

    Join us as we challenge you to reflect upon your own motivations and the transformative power of storytelling in shaping not only your business but also your life’s narrative.

    Takeaways:

    1. The pivotal question of why you commenced your entrepreneurial journey can illuminate your path forward.
    2. Articulating your personal narrative is essential, as it empowers you to connect with your audience profoundly.
    3. In the first days of business, your origin story serves as a beacon of motivation and resilience.
    4. Creating a company can be a daunting task, yet it is often birthed from a desire to address a pressing issue.
    5. The process of storytelling not only enriches your brand, but also fosters a sense of community among those you serve.
    6. Embrace the uncertainty of your journey; sometimes the most profound insights arise spontaneously during reflection.


    Chapters:

    00:18 - Designing Your Breakthrough Year

    00:53 - The Journey to Healthcare Innovation

    02:05 - The Journey of Starting a Company

    03:26 - The Journey of Entrepreneurship

    04:46 - The Importance of Starting Your Story

    05:21 - Designing Your Breakthrough Year


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw


    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé...

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    6 mins
  • 10 Day Quest: Predare - What Are Your Excuses
    Jan 15 2026

    Today, we embark on an exhilarating journey that encourages you to confront the excuses that tether your potential and inhibit your progress. The crux of our discussion revolves around the transformative power of daring oneself to identify these impediments and, more importantly, to articulate the strategies for overcoming them.

    We will delve into the concept of "Dare Doer," an invitation for you to actively participate in reshaping your life and business through intentional actions, however small they may be. As we unveil this ten-day quest, we shall explore how dedicating just ten minutes a day to introspection can yield monumental breakthroughs, liberating you from the shackles of self-doubt and procrastination.

    Moreover, we shall share personal anecdotes and practical advice, ensuring that you are equipped not only to recognize your limitations but also to transcend them, thereby designing a year of unprecedented achievement and fulfillment.

    So, let us cast aside our reservations, embrace our inner "Dare Doer," and embark on this whimsical yet impactful adventure together!

    Takeaways:

    1. Engaging in dares facilitates personal growth by prompting individuals to confront their excuses head-on, thus catalyzing transformative change in their lives.
    2. The act of vocalizing one's fears and excuses diminishes their power, allowing for greater clarity and liberation from self-imposed limitations.
    3. A mere ten minutes of focused action each day can lead to significant breakthroughs, revealing the latent potential within us all.
    4. In order to foster trust in oneself, one must reject the narrative of inadequacy and embrace the belief that one is inherently enough.
    5. Participating in a ten-day quest encourages individuals to listen to their inner voice, which often reveals profound insights and innovative ideas for action.
    6. Creating opportunities rather than waiting for them is essential; this mindset shift empowers us to design a year filled with breakthroughs.


    Chapters:

    00:00 Embracing the Challenge of Change

    00:45 Overcoming Barriers to Breakthroughs

    03:03 Overcoming the Belief of Not Being Enough

    04:59 Overcoming Internal Excuses

    06:42 Designing Your Breakthrough Year


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw

    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking...

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    7 mins
  • 10 - Day Quest: Pre Dare Commit
    Jan 14 2026

    Embarking upon a transformative journey, we delve into the concept of breakthrough—the pivotal notion that a single year can catalyze profound change in both personal and professional spheres.

    Our conversation emphasizes the extraordinary potential encapsulated within a mere twelve months, wherein individuals can experience unprecedented success, whether through the expansion of their enterprises or a complete life overhaul.

    We elucidate the necessity of establishing a structured system that facilitates continuous breakthroughs, allowing one to escape the confines of stagnation and embrace a cycle of perpetual growth.

    The forthcoming 10-Day Quest is meticulously designed to guide participants through the intricate process of crafting their breakthrough year, drawing upon a wealth of insights that have empowered founders globally.

    Join us as we navigate the exhilarating terrain of commitment, focus, and strategic action, ensuring that we not only dream of success but actively cultivate it with fervor and intention!

    Takeaways:

    1. The upcoming 10-Day Quest presents a remarkable opportunity for participants to experience significant breakthroughs in their lives and businesses, fostering profound transformations.
    2. A year serves as a critical timeframe that allows individuals to commit, take action, and witness both internal and external changes necessary for substantial growth.
    3. The essence of achieving a breakthrough lies in establishing a systematic approach that enables consistent progress, thereby creating a life and business filled with perpetual advancements.
    4. Participants are not embarking on this journey in isolation; rather, they will join a community of like-minded individuals all striving for their own breakthrough years, fostering collaboration and support.
    5. Focusing on high-leverage actions is essential; without clarity and purpose, individuals risk becoming ensnared in distractions that hinder their potential for success.
    6. The first step towards a transformative breakthrough is making a decisive commitment, an act that serves as the cornerstone of the entire process, empowering participants to take ownership of their journey.


    Chapters:

    00:10 The Quest for Breakthrough

    01:16 Designing Your Breakthrough Year

    02:10 Navigating the Challenges of Growth

    03:56 Redesigning Your Approach to Business Growth

    05:12 Starting Your Breakthrough Journey

    06:11 Designing Your Breakthrough Year


    This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

    **These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

    *** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

    ****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone **

    ** Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

    YouTube: https://tinyurl.com/3a7db9mr

    Spotify: https://tinyurl.com/3p39vmxs

    Amazon Prime: https://tinyurl.com/ervv49w9

    Apple Podcasts: https://tinyurl.com/3atvj5tj

    RSS Feed: https://tinyurl.com/csw248tw


    Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good,...

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    6 mins