Today’s Guest: Katherine Ross of Ross Media Solutions
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/

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This Episode:

In this episode, Colin sits down with Katherine Ross of Ross Media Solutions to discuss entrepreneurship, marketing, and what it means to truly put people first in business. Katherine shares her journey working within a family business and how her values have shaped both leadership decisions and long-term strategy.

They explore the evolution of media and marketing, the continued relevance of print for senior audiences, and the challenges multi-generational businesses face when adapting to change. Katherine also outlines her vision for serving the senior-care industry and why embracing uncertainty, self-reflection, and win-win thinking is essential for sustainable growth.

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Key Takeaways

Put people first to get ahead in business.

Good decisions don’t always show up in a spreadsheet.

Excel sheets provide structure and clarity for management.

Business flourishes when everyone involved is happy.

Print media still matters for the senior demographic.

Multi-generational businesses must evolve to stay relevant.

Taking care of employees leads to long-term success.

Entrepreneurs must learn to embrace uncertainty.

Serving the senior-support industry is a growing opportunity.

Self-reflection shapes strong business philosophy and leadership.

---

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

---

Helpful Links

Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

---

About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Today’s Guest: Tim Amos of T.A.W. Construction
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/tim-amos-8600b0a2/

This Episode:

In this episode, Colin sits down with Tim Amos, founder of T.A.W. Construction, to explore his journey from structural engineer to successful construction business owner. Tim shares how a quality-first mindset—not profit alone—has shaped his company, partnerships, and long-term success.

They discuss navigating market shifts, overcoming fear and conflict, and why helping others is a core part of sustainable business. Tim also reflects on commercial development, word-of-mouth marketing, and the importance of training successors to ensure continuity. This conversation offers practical wisdom for entrepreneurs building businesses with purpose and resilience.

Key Takeaways

Go into your business with an open mind.

It’s not just about profit and loss.

Build with the same care you would for yourself.

Commercial development can be a powerful long-term investment.

Helping others should be a core business value.

Overcoming fear is essential for growth.

Strong partnerships create stability and opportunity.

Word-of-mouth marketing builds trust and momentum.

Facing conflict directly leads to healthier outcomes.

Train a successor to protect your company’s future.

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links

Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

About Colin

Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Today’s Guest: Debbie Erwin of Lighthouse Network
Don’t forget! Like · Comment · Subscribe

Guest Links:
https://www.linkedin.com/in/irwindj/

This Episode:
In this episode, Colin sits down with Debbie Erwin, Executive Director of Lighthouse Network, to talk about what really happens between startup hype and success. Debbie shares lessons from her own founder journey and why the “messy middle” is where many entrepreneurs get stuck.

They discuss emotional decision-making, realistic founder support, and why community, financial clarity, and validation matter more than chasing perfection. This conversation offers practical perspective for founders navigating uncertainty and growth.

Key Takeaways

* Progress matters more than perfection.
* The messy middle is where founders need the most support.
* Emotional awareness shapes better business decisions.
* Validate your idea before leaving your job.
* Financial systems are critical for sustainability.
* Community creates resilience and momentum.
* Entrepreneurship can create meaningful impact.

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small-business success—so you can grow without burning out.
This season, Season 2, we’re featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small-business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
entrepreneurship, founder support, business development, emotional intelligence, startups, community, investment, leadership, business growth, Lighthouse Network

_____________
Show notes :

Keywords

entrepreneurship, founder support, business development, emotional decision-making, investment, Lighthouse Network, startup success, founder development, business failure, community building

Summary

In this conversation, Debbie Erwin, the executive director of Lighthouse Network, discusses her journey as a founder, the importance of supporting entrepreneurs, and the emotional aspects of decision-making in business. She emphasizes the need for a new approach to founder support, particularly in the 'messy middle' of entrepreneurship, where many founders struggle. Debbie shares insights on the significance of emotional intelligence in business decisions and the evolving landscape of funding and investment for startups. The conversation highlights the value of community and connection among founders as they navigate their entrepreneurial journeys.

Takeaways

Perfection hinders progress; focus on forward momentum.
Business should be built for value and potential sale.
Founder support must evolve to meet current demands.
Emotional decision-making is crucial in entrepreneurship.
The 'messy middle' requires tailored support for founders.
Understanding customer versus user is vital for success.
Financial systems are essential for sustainable growth.
Don't quit your job before validating your business idea.
Community and social capital are key to entrepreneurial success.
Entrepreneurship can drive positive change in the world.

Titles

Navigating the Entrepreneurial Journey with Debbie Erwin
The Evolution of Founder Support

Sound bites

"Perfection gets in the way of progress."
"I'm a failed founder who learned a lot."
"Entrepreneurship will save the world."

Chapters

00:00 Introduction to Debbie Erwin and Lighthouse Network
02:56 The Importance of Founder Support
05:59 Lessons from Failure and Success
08:51 Emotional Decision-Making in Business
11:53 The Messy Middle of Entrepreneurship
14:57 Understanding Funding and Investment
17:50 The Future of Lighthouse Network
20:57 Connecting with Founders and Building Community

Today’s Guest: Scott Hicks of Ballyhoo
Don’t forget! Like – Comment – Subscribe

Guest Links:
[https://www.linkedin.com/in/dscotthicks/](https://www.linkedin.com/in/dscotthicks/)

This Episode:
In this conversation, Scott Hicks, founder of Ballyhoo Digital, shares his entrepreneurial journey, the evolution of his marketing philosophy, and the principles that guide how he builds and leads his company. Scott discusses why your path to success rarely looks the way you expect, why profit shouldn’t be your primary motivator, and how flexibility plays a defining role in entrepreneurship. He dives into the importance of ethical business practices, full transparency in reporting, and the deeper psychology behind effective marketing. Scott also explores the growing impact of AI—predicting it will be as transformative as the internet—and highlights why being able to say “no” to clients is a crucial part of staying aligned with your values. He closes by outlining his vision for Ballyhoo Digital as it expands into new verticals and continues prioritizing people over profit.

Key Takeaways
Your path to success is probably not what you think
Profit shouldn’t be your primary motivator
Flexibility is key in entrepreneurship
Transparency in reporting is crucial
Marketing is about encouraging people to take action
You can discard what society says is the norm
AI will be as impactful as the internet
You can say no to clients—and should
Building a company that treats people well is essential
Do what you like well enough and you’ll get good at it

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Scott Hicks, Ballyhoo Digital, entrepreneurship, marketing, business principles, AI, online marketing, small business, human psychology, business growth

_______

Show Notes:

Keywords

Scott Hicks, Ballyhoo Digital, entrepreneurship, marketing, business principles, AI, online marketing, small business, human psychology, business growth

Summary

In this conversation, Scott Hicks, founder of Ballyhoo Digital, shares his entrepreneurial journey, insights on marketing, and the principles that guide his business. He emphasizes the importance of flexibility, ethical practices, and transparency in business. Scott discusses the impact of AI on the marketing landscape and the future of his company as it expands into new verticals. The conversation highlights the significance of values and principles in achieving long-term success and fulfillment in entrepreneurship.

Takeaways

Your path to success is probably not what you think.
Profit shouldn't be your primary motivator.
Flexibility is key in entrepreneurship.
Transparency in reporting is crucial.
Marketing is about encouraging people to take action.
You can discard what society says is the norm.
AI will be as impactful as the internet.
I can say no to clients and I do.
Building a company that treats people well is my priority.
Do what you like well enough and you're pretty good at it.

Titles

Navigating Entrepreneurship with Scott Hicks
The Principles of Successful Business

Sound bites

"Flexibility is key in entrepreneurship."
"Transparency in reporting is crucial."
"I can say no to clients and I do."

Chapters

00:00 Introduction to Scott Hicks and Ballyhoo Digital
03:00 Entrepreneurial Wisdom and Controversial Opinions
05:48 Scott's Journey and Background
11:32 The Birth of Ballyhoo Digital
17:34 Marketing Insights and Human Psychology
23:41 First Principles in Business
29:25 The Future of Business and AI
35:20 Conclusion and Future Plans

Today’s Guest: Annie Holland of Mission Made Modern
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/annie-holland9/

This Episode:
In this conversation, Annie Holland, founder of Mission Made Modern, shares her journey into nonprofit marketing and how she helps mission-driven organizations tell their stories online. Annie reflects on her early leadership roles, her formative years in the restaurant industry, and how those experiences shaped her entrepreneurial approach. She opens up about the challenges of balancing multiple responsibilities, the importance of setting boundaries, and why empowering others is at the heart of her leadership philosophy. Annie also discusses the systems and templates she uses to support nonprofits, the value of trial and error in business, and her vision for amplifying mission-driven work through creativity, strategy, and community engagement.

Key Takeaways
Mission Made Modern helps nonprofits share their stories online
Leadership should not have an age requirement
Empowering others is a key goal in leadership
Balancing multiple roles is a common challenge for entrepreneurs
Setting boundaries is crucial for maintaining work-life balance
Systems and templates help nonprofits market effectively
Trial and error are essential to learning in business
Focus on the main objectives of your work
Creativity and strategy can successfully coexist
Amplifying mission-driven organizations is Annie’s priority

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Mission Made Modern, nonprofit marketing, leadership, entrepreneurship, small business, storytelling, social media, community engagement, personal growth, work-life balance

Today’s Guest: Geoffrey Giraud of Karahiyo
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/geoffreygiraud/

This Episode:
In this conversation, Geoffrey Giraud, founder of Karahiyo, shares insights into his entrepreneurial journey in the beverage industry and the creation of his signature espresso martini product. He discusses the importance of focusing on your strengths as a founder, the central role of networking, and why sales must remain the top priority in any business. Geoffrey also highlights the power of hospitality in creating memorable experiences, the challenges and setbacks entrepreneurs inevitably face, and how perseverance and perspective can shape a company’s future. He outlines his vision for Karahiyo’s growth and emphasizes how community engagement and strong relationships lead to meaningful opportunities.

Key Takeaways
Focus on what you do best as an entrepreneur
Networking is crucial for business success
Sales are the number one priority in business
Creating memorable experiences is essential for hospitality
It’s important to step back and take perspective on your business
Building relationships can lead to unexpected opportunities
Challenges in business are common, but perseverance is key
Entrepreneurship involves continuous learning and adaptation
A strong vision can guide a business toward success
Community engagement is vital for growth and connection

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: https://www.firstprinciplescoaching.com

Ready for clarity, structure, and momentum in your business?
Email Colin: colin@firstprinciplescoaching.com

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
Karahiyo, espresso martini, entrepreneurship, networking, hospitality, business challenges, product development, personal journey, relationships, future vision

Today’s Guest: Sandra Myers of Select Date Society
Don’t forget! Like – Comment – Subscribe

Guest Links:
https://www.linkedin.com/in/sandra-boccia-myers/

This Episode:
In this conversation, Sandra Myers, co-founder of Select Date Society, shares her insights into elite matchmaking, entrepreneurship, and building a business rooted in integrity and high-touch service. She discusses the execution challenges that all entrepreneurs face, the importance of choosing the right business partner, and how adaptability, especially during the pandemic, helped her company thrive. Sandra also reflects on starting a business later in life, building a strong team, and creating fun, meaningful experiences for clients, particularly high net worth individuals with unique dating needs. Her journey offers inspirational and practical lessons for anyone growing a business or navigating major transitions.

Key Takeaways
Execution is the hard part of entrepreneurship
Not all entrepreneurs are great people managers
Being nimble and adaptable is crucial for success
Choosing the right partner shapes your success
Building a strong team is a major accomplishment
Integrity and supporting others are essential values
Planning matters, but flexibility is everything
Success starts with a positive mindset
Creating a fun, engaging dating experience is vital
High net worth individuals face unique dating challenges

But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.

Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)

Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)

About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.

Keywords
matchmaking, entrepreneurship, business growth, team building, personal development, pandemic challenges, virtual dating, company culture, sales philosophy, mentorship

Today’s Guest: Steven Sadler of REVA & Allegiancy
Don’t forget! Like – Comment – Subscribe
Guest Links:
https://www.linkedin.com/in/steven-sadler-696676a/
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This Episode:
In this conversation, Steven Sadler, CEO of REVA, shares the principles that have guided his career in real estate and entrepreneurship. He talks about building a business on integrity, staying focused during economic disruptions, and leading with value. Steven also highlights the importance of family balance, strong sales skills, and committing fully to your purpose. His journey offers clear and practical insights for anyone working to grow a resilient business while staying grounded.
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Key Takeaways
Integrity is a key competitive advantage
Community support makes business stronger
Family balance matters for long term success
Sales skills are essential for entrepreneurs
Success requires consistent effort
Operational focus is critical during downturns
Always deliver more value than you consume
---
But First, Principles with Colin Davis
Real stories. Real principles. Real growth for business owners.
Each episode reveals the mindset, systems, and turning points behind small business success so you can grow without burning out.
This season, Season 2, we are featuring innovative entrepreneurs shaping the Richmond region and beyond.
---
Helpful Links
Want practical tools to build a business that actually works?
Visit: [https://www.firstprinciplescoaching.com](https://www.firstprinciplescoaching.com)
Ready for clarity, structure, and momentum in your business?
Email Colin: [colin@firstprinciplescoaching.com](mailto:colin@firstprinciplescoaching.com)
---
About Colin
Colin Davis is a business and leadership coach with a background in ministry, psychology, and organizational leadership. A former missionary and monk turned entrepreneur, he helps small business owners create focus, build systems, and achieve lasting growth through First Principles Coaching. He lives in Virginia with his wife and children.
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Keywords
entrepreneurship, integrity, real estate, business principles, family balance, sales skills, financial crisis, COVID-19, value creation, community impact