Mina Park is the CEO of Crispy Chicken, a social media agency in Los Angeles that’s been through a pandemic, a platform upheaval, and every trend cycle in between. In this episode of Calibrated Taste, I chatted with Mina about how she tailors the work for different clients. about everything from an "anti-viral" campaign that went viral anyway, why no one has an original idea (and why that doesn't matter), and the question she asks before any brand jumps on a trend: does it follow your voice? Plus, her taste in three words.

What’s cool and what’s cringe? In this episode of Calibrated Taste Kaley Mullin, the co-founder of Cool Shiny Insights, has made a career out of spotting what's next. We talk about how she tunes her eye and ear for culture: pattern recognition, triangulation, and watching for the moment a niche breaks containment. She explains what brands get wrong about trends, Gen Alpha's gamified culture, and her current hyperfixation.

What does a former product manager know about taste? Jasper Lynn spent a decade in tech before founding Rosalynn, and he insists the jobs aren't that different: MVPs, sprints, product-market fit, all of it applies in the kitchen. We talk about how his palate changed, cooking for brands when you're not the audience (including the Bentley Torqual launch menu) and what a $5 comfort meal looks like from a chef.