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Can AI Predict Death? The Future of Funeral Home Forecasting with Bill Simpson | DCMS EP 17 cover art

Can AI Predict Death? The Future of Funeral Home Forecasting with Bill Simpson | DCMS EP 17

Can AI Predict Death? The Future of Funeral Home Forecasting with Bill Simpson | DCMS EP 17

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 Funeral service has spent decades looking backwards through the rear-view mirror to plan for tomorrow. But what if your funeral home could start looking through the windshield instead? What if AI could tell you whether natural deaths in your local market are likely to rise or fall, before last month's report tells you it already happened? In this episode of The Death Care Marketing Show, host Mary Barnett sits down with Bill Simpson, a licensed funeral director and owner of two funeral homes with over 20 years in deathcare, who went back to school to master Artificial Intelligence and Data Science. Bill is the creator of Vitalcast by Mortalytics AI, a patent-pending machine learning model designed specifically to forecast local, natural death rates up to two quarters in advance. Discover why relying on 12-month rolling averages leaves funeral homes behind, how epidemiological concepts like the "harvesting effect" impact local death rates, and how short-term predictive intelligence helps independent operators optimize ad spend, manage staffing, control inventory, and protect cash flow. 📥 Connect & Automate Compassionate Family Support: Scale your funeral home's 24/7 digital empathy: https://compassion-concierge.io/ Partner with us to modernize your deathcare marketing: https://anotherbrilliantidea.com/ ⏱️ EPISODE HIGHLIGHTS [00:03] – Why funeral homes need to look through the windshield [01:21] – Meet Bill Simpson [03:37] – The Forecasting Problem [05:40] – Past, Predict, Prepare [07:44] – Can AI Predict Death? [11:14] – The Harvesting Effect [14:07] – Strategic Preparation [18:41] – Software vs. Machine Learning [21:14] – Real-World Case Study [27:16] – The Good, the Bad, and the Ugly: [30:50] – Rapid-Fire Insights [36:12] – How to Connect with Mortalytics AI [38:25] – The Fast Fix [42:15] – Final Piece of Wisdom Connect with Us: 🌐 Website: https://anotherbrilliantidea.com/ 📩 Contact Us / Book a Consultation: https://compassion-concierge.io/ 👉 Subscribe for more funeral home marketing and management tips: https://www.youtube.com/@DeathcareMarketing https://www.youtube.com/@AnotherBrilliantIdea Follow us: 👉 Facebook: https://www.facebook.com/mary.barnett1 https://www.facebook.com/AnotherBrilliantIdea 👉 Instagram: https://www.instagram.com/compassion.concierge/ https://www.instagram.com/mobilemary/ 👉 LinkedIn: https://www.linkedin.com/in/marybarnett1/ https://www.linkedin.com/company/anotherbrilliantidea/ ------- Show notes link: https://anotherbrilliantidea.com/deathcare-marketing-show-e17-can-ai-predict-death-what-tomorrows-mortality-data-can-tell-us-with-bill-simpson/ funeral home social media, deathcare marketing, funeral home marketing strategies, social media for funeral directors, funeral business growth, pre-planning education, digital marketing for funeral homes, Legacy Growth Accelerator, funeral home content ideas, aftercare marketing, community outreach for funeral homes, local business marketing for funeral homes, lead generation, AI Assistant, Funeral director #FuneralHomeMarketing, #DeathcareIndustry, #FuneralDirector #LocalSEO, #ReputationManagement #DeathCareMarketing #LeadGeneration
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