"Good marketers see consumers as complete human beings with all the dimensions real people have." – Jonah Sachs

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In this episode, my friend and bestselling author Lori Turner-Wilson breaks down why authority is built around people—not faceless brands—and how bankers can leverage a distributed authority strategy to generate higher-quality leads without chasing. Learn how niche focus, insight-driven teaching, and a cornerstone-plus-cobblestone content engine can transform trust, deal velocity, and predictable growth across your bank.

About Lori Turner-Wilson:

Lori is the founder of RedRover and is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: "The Results-Guaranteed Agency." Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes.

How to Get in Touch with Lori Turner-Wilson:

Website: marketingresultsguaranteed.com

Email: lori@redrovercompany.com

Gift: www.marketingresultsguaranteed.com/podcast

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Previous Podcast Appearances:

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000736284245

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000711035912

https://podcasts.apple.com/us/podcast/changing-the-sales-game/id1543243616?i=1000722731054

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

"Sales is an outcome, not a goal. It's a function of doing numerous things right." – Jill Konrath

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I love how this quote blends the dynamics of selling through service with AI to personalize our approach to meeting clients' needs more quickly and with greater precision.

When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using index cards and Pendaflex folders for my follow-up. Change is good when we leverage it to save time and deliver better results. Now more than ever, salespeople need to do numerous things correctly, including being well-versed in AI use throughout their entire sales process.

About Artem Koren:

Artem is the Co-founder and Chief Product Officer of Sembly AI, a leading platform that transforms conversations into actionable intelligence for teams. With a background in systems engineering, product leadership, and enterprise consulting, Artem specializes in building AI that enhances how people work—not replaces them. He's passionate about human-centered AI, meeting intelligence, and the future of collaborative workflows.

How to get In Touch with Artem Koren:

Website: https://www.sembly.ai/

Email: artem@sembly.ai

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding! Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients. I have hired people to help me build my brand Changing the Sales Game with my tag line of, "getting you off the bench and in the game!" Pretty cool…right? The fact is businesses need more than marketing, we need storytelling of our brand.

Connie's motivational quote for today is by – Seth Godin, "A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

YouTube: https://youtu.be/kqSXJR0Nv0k

About Kate DiLeo:

Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.

How to Get in Touch With Kate DiLeo:

Website: http://www.katedileo.com/

Email: kate@katedileo.com

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LinkTree: https://linktr.ee/conniewhitman

Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment

All-Star Community: https://changingthesalesgame.mykajabi.com/All-Star-Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

"The future of sales is to serve, not sell. Generative AI gives us guidance that's so personal and precise, we're always presenting the most relevant solutions — no pushing required." – Marcus Chan

Check Out These Highlights:

I love how this quote blends the dynamics of selling through service with how using AI can personalize our approach to meet clients' needs more quickly and with greater precision.

When I started my career 42 years ago, we had no internet, and computers were pretty lame, used only for order-taking. Long gone are the days of using index cards and Pendaflex folders for my follow-up. Change is good if we understand how to leverage it to save time and generate more results.

About Adam Hamadache:

Adam is a proven business builder, leader, and digital strategist with deep expertise in both growing companies and navigating the evolving intersection of AI, SEO, and hospitality. As founder and CEO of Formula, Adam has spent over a decade scaling his own agency into a trusted digital growth partner for brands across the UK and internationally.

How to Get in Touch with Adam Hamadache:

Website: http://thisisformula.com/

Email: adam@thisisformula.com

Gift: https://scoreplan.ai/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

Connie's motivational quote for today is by Lawrence J. Peter: "If you don't know where you are going, you will probably end up somewhere else."

Watch this episode on YouTube.

Check Out These Highlights:

Today's quote actually made me pause and reflect on my own business journey over the past 21 years and knowing where I was going was not always clear or easy to define!

I know for me as a business owner, finding the next step is important yet I have also learned that moving forward, even if a misstep is still good and allows for easier shifts and pivots. It also allows for learning and defining what is working and what changes are needed along the way.

So is there an easier way to grow a business using goals to support long-term solutions that stick?

About Amanda HarNess:

Amanda is the owner of Business Excelerated and works with service-based organizations to resolve the problems that are keeping owners from achieving their business goals.

With a focus on growth strategy, people & leadership, and change navigation, her clients can close the gap between where they are now and where they want to be. She helps owners determine real goals, supports them to increase the speed of execution, and provides long-term solutions that stick.

How to Get in Touch With Amanda HarNess:

• Website

• Email

• Free Gift 7 Early Warning Signs of Leadership Breakdown

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Connie's Website

Connie's LinkTr.ee

Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success

Download the FREE Communication Style Assessment

Join our All-Star Community

Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week on Web Talk Radio. Listen to Connie dive into new sales and business topics or problems you may have in your business.

"If you think it's expensive to hire a professional, wait until you hire an amateur." ― Red Adair

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Hiring and recruiting for salespeople can sometimes seem like a revolving door within organizations. I love this quote because if we don't take the time to hire the right person for sales roles, we may be losing market share, whether we realize it or not. So, what's the answer to help us hire and develop the right people for our organization's sales teams?

Glad you asked. Today…

About Ryan Hohman:

Ryan is the CEO and founder of Sales Recruiting University, based in Salt Lake City. A former top commission salesperson turned recruiting leader, he built SRU into a 50+ person firm that places over 1,000 commission-based representatives monthly for more than 1,500 companies. Ryan pioneered an A-to-Z recruiting and onboarding system—including group interviews, custom sales universities, and AI-driven role-play—that reduced hiring workload and boosted retention for fast-growing sales teams.

How to Get In Touch with Ryan Hohman:

Website: https://salesrecruitinguniversity.com/

Email: ryan@salesrecruitingu.com

Gift: https://www.s20salesteam.com/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

"The more time you spend complaining about what you deserve, the less time you have to focus on what you can create. Focus on what you can control." ― James Clear

Check Out These Highlights:

I actually interviewed James Clear when his book, Atomic Habits, was first released. His approach to making micro steps and building on those every day creates the life you've imagined and can actually achieve. It's all about creating habits and implementing systems to help us thrive at work and at home. So, how do we apply the concept of micro habits to shift our mindset and habits around money?

About Laura Rotter:

Laura is a CFA, MBA, CFP®, and the founder of True Abundance Advisors. After a successful career managing money on Wall Street, Laura experienced her own transformation — shifting from a life driven by achievement and fear to one guided by purpose and presence. Today, she helps midlife professionals in transition develop a healthier relationship with money, combining financial planning with mindfulness to create lives of clarity, confidence, and true abundance.

How to Get in Touch with Laura Rotter:

Website: http://www.trueabundanceadvisors.com/

Email: laura@trueabundanceadvisors.com

Gift: https://sharingyourinput.com/trueabundance/kzyq586/start

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week - listen as Connie delves into new sales and business topics, or addresses problems you may have in your business.

"The greatest glory in living lies not in never falling, but in rising every time we fall." — Nelson Mandela. I love this quote. If we didn't continue to rise after we fail or fall, we wouldn't have innovation, growth, new opportunities, and potentially a better life. Most people think it's only about having the ability to achieve X, Y, or Z. The reality is resilience, and the choice to keep getting up and moving forward is very powerful. Especially in sales and business growth.

YouTube: https://youtu.be/w371gew_RFc

About Akeem Shannon: Hailing from St. Louis, Akeem is the creative mind behind Flipstik. This gravity-defying phone accessory not only earned him a spot on Shark Tank but also caught the attention of the legendary Snoop Dogg.

Akeem's journey is a fascinating tale of resilience, innovation, and navigating the dynamic world of sales. Let's delve into the unique experiences and insights of this dynamic individual.

How to Get in Touch With Akeem Shannon:

• Email: akeem@getflipstik.com
• Website: http://akeemshannon.com/
• Gift: Text MENTOR to 314-789-9001 For a free 1 on 1 mentorship session

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.