In this episode of Chat With Sean, I’m joined by Sarunporn (Jean) Dejsuvan, Organic Performance Account Director at MG OMD and UK Search Rising Star winner. Jean shares her inspiring journey from starting in SEO with little knowledge to becoming an SEO director in just over two years. We discuss the rapidly changing SEO landscape, the role of AI in search optimisation, and how to manage client expectations in today’s evolving market.

Jean also looks into the importance of setting realistic expectations with clients, building a foundation for SEO success, and how AI tools can improve SEO reporting and workflow efficiency. She provides insight into SEO maturity and the shifts taking place in the industry, highlighting the increasing importance of AI-driven tools and brand visibility.

Jean discusses:

- Her journey from SEO newbie to SEO director in two years

- The growing role of AI in SEO and how to leverage AI tools for better optimisation

- Client relationship management: How to set expectations and deal with difficult clients

- The importance of SEO maturity and focusing on foundational improvements first

Topics covered include:

- SEO career growth: Key lessons for new SEOs looking to level up quickly

- AI in SEO: How AI is reshaping SEO workflows and reporting

- Best practices for setting realistic SEO goals and managing client expectations

- How to approach SEO audits and prioritise issues based on client needs

- The importance of brand visibility and trustworthiness in AI-driven search results

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Kevin Indig, an organic growth advisor and former head of SEO at Shopify, Atlassian, and G2. Kevin helps businesses scale efficiently by optimising acquisition channels, leveraging AI, and using data-driven approaches. He writes the highly popular newsletter Growth Memo, which is read by over 25,000 leaders in the marketing and business space.

We look into the Great Decoupling - the separation between traffic and revenue - and how it’s changing the way businesses need to think about SEO metrics. Kevin also shares insights into building custom AI tools, the evolving role of AI in SEO, and how businesses can navigate the complex landscape of SEO attribution and demand capture.

Kevin discusses:

- The Great Decoupling: Why traffic is no longer a good metric for business success

- How AI models like Claude and ChatGPT are changing how we approach SEO

- SEO attribution and why traditional models are no longer effective

- The importance of leading indicators in measuring SEO performance

Topics covered include:

- The shift from traffic to revenue-focused metrics in SEO

- How AI agents are influencing search and how to prepare for the future of SEO

- The importance of incrementality tests in validating SEO strategies

- SEO attribution models and how to move away from traditional tracking methods

- The role of brand visibility and how it impacts SEO in the age of AI-driven search

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Britney Muller, an expert in AI, machine learning, and SEO. Britney is the founder of Orange Labs and creator of the Actionable AI for Marketers course, where she helps marketers integrate AI into their workflows. Britney shares her deep insights into building AI-powered tools for marketers, the evolving role of Google in content creation, and how AI agents are transforming the way we interact with the web.

We look into the AI models that marketers can use to optimise their SEO tasks, such as creating Chrome extensions and AI customer service tools, as well as the growing importance of AI literacy. Britney also discusses Google's shift from being a librarian to an author in search results, the potential of AI agents, and the ethical considerations of using AI in marketing strategies.

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. As a thank you, be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

Britney discusses:

- The rise of AI-powered tools for marketers and their real-world applications

- How Google's role in content creation is evolving and the impact on SEO

- The growing influence of AI agents on search and content delivery

- The importance of AI literacy in creating smarter marketing workflows

Topics covered include:

- Practical examples of AI tools built by marketers (e.g., Chrome extensions, customer service AI)

- How AI agents are reshaping marketing and user experiences

- The shift in Google’s algorithms and its effect on SEO

- Ethical concerns surrounding AI usage in marketing

- AI models and their ability to understand user intent and search behaviour