Join Louisa Frahm and her mother, Chris Frahm, for an honest, cross-generational dialogue on how technology has reshaped our lives. Spanning 40 years of change, this conversation explores the evolution of search, the rise of AI, and the enduring importance of human connection in a digital world. We discuss the benefits of innovation, the challenges of modern automation, and how we can foster a more thoughtful, human-centric future.

Connect With Louisa - https://www.linkedin.com/in/louisa-frahm-67710922/

This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers.

If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page:

https://www.searchwithsean.com/search-with-sean-live-2

Main Charities Supported

These charities were nominated and selected entirely by our speakers, without any involvement from me.

SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charity

RSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CL

Macmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL

In this video, Rebecca Holloway breaks down the fundamentals of running successful Meta Ads campaigns, covering the key building blocks, common mistakes to avoid and practical ways to improve performance and get more from your advertising budget.Connect With Rebecca - https://www.linkedin.com/in/beccasocial/This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers. If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page: https://www.searchwithsean.com/search-with-sean-live-2Main Charities SupportedThese charities were nominated and selected entirely by our speakers, without any involvement from me.SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charityRSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CLMacmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL

Host: Sean Barber — https://www.linkedin.com/in/seanrbarber/ — He/Him

In this Chat With Sean, I sit down with Ross Simmonds — founder of Foundation Marketing, author of Create Once, Distribute Forever, and one of the most recognisable voices in digital marketing — fresh ahead of his Brighton SEO headline slot. Ross has spent the best part of a decade arguing that in a world where anyone can create anything, the people who win aren't the best creators — they're the best distributors.

We get into why distribution now matters more than creation, the three things that actually hold people back (time, algorithms and plain fear of being judged), and how Ross is using AI agents and workflows to automate the mundane so he can spend his energy on the things only a human can do.

From there we tackle the big one: is Google dead? Ross makes the case that Google is still "the front page of the internet," why optimising for Google is increasingly the same thing as optimising for the LLMs, and why he'd bet on bottom-of-funnel and video over chasing shiny AEO hacks. We also dig into whether you can genuinely engineer LLM visibility, what Google's move towards preferred sources means for marketers (and for society), click-friendly vs clickbait, what happens when AI agents start choosing brands for us, and the channels Ross would focus on right now.

Ross discusses:

- Why distribution now beats creation — and the "Create Once, Distribute Forever" philosophy

- Using AI agents and workflows to automate the mundane and augment yourself

- The three barriers to distribution: time, changing algorithms and the fear of being judged

- How his platform Distribution.ai turns one piece of content into many

- Whether Google is dead — and why he still bets on it as "the front page of the internet"

- Why optimising for Google and optimising for the LLMs are becoming the same job

- Whether you can actually engineer LLM visibility (and where the real opportunities are)

- Where he'd spend £500k today — and why the answer is video

- Google's preferred sources: the marketing opportunity and the echo-chamber risk

- Creating "click-friendly" content, not clickbait, using the information gap

- What it means when AI agents start making buying decisions for us

- The channels he'd focus on right now: YouTube, Reddit and LinkedIn

- His advice for anyone trying to break into marketing today

Topics covered include:

- Content distribution

- AI search & LLM visibility

- AEO / GEO

- AI Overviews

- Bottom-of-funnel SEO

- Preferred sources

- AI agents & agentic commerce

- Content marketing careers

Connect With Ross Simmonds:

https://www.linkedin.com/in/rosssimmonds/

Thank you to our partners:

SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off:

https://seogets.com/

Linkavista — A backlink marketplace built for SEOs who want more transparency. With access to thousands of websites, real traffic insights through Google Search Console connections, and an easier way to find relevant opportunities. Use code SEAN10 for 10% extra credit on your first order:

https://linkavista.com/

Unlock the full potential of your SEO strategy by moving beyond basic traffic metrics. In this session, SEO Manager and consultant Bengü Sarıca Dinçer demonstrates how to use GA4 Explorations to map the complete user journey. Learn how to transform raw data into actionable insights by tracking actual user behaviour, connecting SEO efforts to real-world conversions, ROI, and long-term business impact.

Connect With Bengu - https://www.linkedin.com/in/bengu-sarica-dincer/

This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers.

If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page:

https://www.searchwithsean.com/search-with-sean-live-2

Main Charities Supported

These charities were nominated and selected entirely by our speakers, without any involvement from me.

SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charity

RSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CL

Macmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL

Is your upcoming rebrand a recipe for an SEO disaster? In this session, technical SEO consultant Eva Mermingi reveals the hidden dangers of rebranding without a migration strategy. Using a real-world B2B SaaS case study, Eva breaks down why unplanned migrations cause organic visibility to evaporate—and shares the exact blueprint to protect your rankings during a major site transition.

What You’ll Learn:

- The common "gotchas" that cause Google to lose track of your brand authority.

- How to diagnose and fix a failed migration (redirects, schema, and site architecture).

- The 5-step checklist for a seamless, SEO-safe rebranding launch.

Connect With Eva - https://www.linkedin.com/in/eva-mermingi/

This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers.

If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page:

https://www.searchwithsean.com/search-with-sean-live-2

Main Charities Supported

These charities were nominated and selected entirely by our speakers, without any involvement from me.

SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charity

RSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CL

Macmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL

Host: Sean Barber — https://www.linkedin.com/in/seanrbarber/ — He/Him

In this Chat With Sean, I sit down with Arnout Hellemans — a freelance SEO consultant based in Amsterdam who's been in the industry since 2010. Arnout helps businesses earn organic visibility where it actually counts now — in ChatGPT, Perplexity and Google — by building content structured for AI retrieval and for the humans who actually buy.

We get into how a brand stands out to the bots in a zero-click world: why the brands that put users first (instead of chasing algorithms) are miles ahead, and why the sentiment around your brand — what people consistently say about you across Reddit, Quora, X and beyond — now matters more than any single ranking. Arnout makes the case that consistency is truth: the same way a person comes to trust a brand from repeated, consistent messaging, an LLM comes to "trust" it too.

From there we look into content that quietly sabotages you (pages that contradict themselves, one-size-fits-all templates), why you need proper intent-led templates (the Porsche vs minibus review), and how AlsoAsked and query fan-out hand you the questions to answer. Then the measurement conversation everyone's avoiding: why traffic and last-click are the wrong KPIs, how to measure conversions and backend/CRM data instead (traffic down, revenue up), and why share-of-voice tools are black-box proxies you should treat with caution. We finish on advertising in AI — why Google (not OpenAI) is positioned to dominate AI ads — and Arnout's three or four things to focus on right now.

Arnout discusses:

- How brands stand out to the bots in a zero-click, AI-search world

- Why brand sentiment — the commonality of what people say about you — beats chasing rankings

- Speaking your customer's language (the "mobile banking" fix that skyrocketed downloads)

- Consistency as truth — for the human brain and for LLMs alike

- How to stop being ignored in AI if you've only ever chased algorithms

- Content that contradicts itself and why LLMs won't trust it

- Pruning and intent-led templates (why a Porsche review ≠ a minibus review)

- Using AlsoAsked and query fan-out to find the questions that matter

- Explaining your accreditations (and why your logo alt text matters to AI)

- The right KPIs in a zero-click world — conversions and backend data, not traffic

- Why last-click attribution quietly killed brand-building

- Share of voice, market share and sentiment as proxies — use with care

- Why rank tracking can't be trusted (proxies, VPNs, hyper-localised SERPs)

- Advertising in AI: why Google, not OpenAI, is built to dominate

- The three or four things to focus on for AI search right now

Topics covered include:

- AI search / GEO

- Brand & sentiment

- Zero-click search

- Content strategy & pruning

- User intent & AlsoAsked

- Measurement & attribution

- Personalisation & rank tracking

- AI advertising

Connect With Arnout: LinkedIn: https://www.linkedin.com/in/arnouthellemans/

Thank you to our partners:

SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Use code search10 for 10% off: https://seogets.com/

Linkavista — a backlink marketplace built for SEOs who want more transparency, with access to thousands of websites and real traffic insights through Google Search Console. Use code SEAN10 for 10% extra credit on your first order: https://linkavista.com/

Unlock the power of AI automation in your SEO workflow. Join Gus Pelogia as he breaks down how to leverage Claude Code and Model Context Protocol (MCP) servers to supercharge your productivity.In this session, Gus moves beyond the basics to show how these tools can automate repetitive, manual SEO tasks, allowing you to focus on strategy. You'll learn the key differences between standard Claude and Claude Code, followed by hands-on, practical use cases you can implement today.What you'll learn:- The benefits of running Claude Code locally vs. the web UI.- Automating keyword categorization at scale.- Efficient SERP and local feature scraping.- Building automated SEO visibility reports.- Analysing website content with Screaming Frog integration.Connect With Gus - https://www.linkedin.com/in/gpelogia/This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers. If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page: https://www.searchwithsean.com/search-with-sean-live-2Main Charities SupportedThese charities were nominated and selected entirely by our speakers, without any involvement from me.SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charityRSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CLMacmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL

Stop relying on luck and start leveraging the power of narrative. In this session, Sarah Sal demonstrates how storytelling is the ultimate tool for turning struggling ad campaigns into high-performing assets. By moving away from generic "secret loophole" ad copy and utilizing authentic customer insights, you can increase your click-through rates, drive high-quality leads, and dramatically boost your return on ad spend (ROAS). Learn how to translate real-world mistakes and experiences into compelling stories that resonate with your target audience.Connect With Sarah - https://www.linkedin.com/in/sarah-sal-454a1460/This video was generously created for Search With Sean Live 2026 to share valuable digital marketing knowledge while raising awareness for charities nominated by our speakers. If you enjoy the video, please consider donating to one of the three main charities or any of the other brilliant causes featured on the event page: https://www.searchwithsean.com/search-with-sean-live-2Main Charities SupportedThese charities were nominated and selected entirely by our speakers, without any involvement from me.SEO For Paws - https://www.justgiving.com/crowdfunding/search-with-sean-live-seo-charityRSPCA - https://www.justgiving.com/page/search-with-sean-live-rspca?utm_medium=FA&utm_source=CLMacmillan Cancer Support - https://www.justgiving.com/page/search-with-sean-live-macmillan-cancer-support?utm_medium=FA&utm_source=CL