In this episode of Chat With Sean, I’m joined by Sarunporn (Jean) Dejsuvan, Organic Performance Account Director at MG OMD and UK Search Rising Star winner. Jean shares her inspiring journey from starting in SEO with little knowledge to becoming an SEO director in just over two years. We discuss the rapidly changing SEO landscape, the role of AI in search optimisation, and how to manage client expectations in today’s evolving market.

Jean also looks into the importance of setting realistic expectations with clients, building a foundation for SEO success, and how AI tools can improve SEO reporting and workflow efficiency. She provides insight into SEO maturity and the shifts taking place in the industry, highlighting the increasing importance of AI-driven tools and brand visibility.

Jean discusses:

- Her journey from SEO newbie to SEO director in two years

- The growing role of AI in SEO and how to leverage AI tools for better optimisation

- Client relationship management: How to set expectations and deal with difficult clients

- The importance of SEO maturity and focusing on foundational improvements first

Topics covered include:

- SEO career growth: Key lessons for new SEOs looking to level up quickly

- AI in SEO: How AI is reshaping SEO workflows and reporting

- Best practices for setting realistic SEO goals and managing client expectations

- How to approach SEO audits and prioritise issues based on client needs

- The importance of brand visibility and trustworthiness in AI-driven search results

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Kevin Indig, an organic growth advisor and former head of SEO at Shopify, Atlassian, and G2. Kevin helps businesses scale efficiently by optimising acquisition channels, leveraging AI, and using data-driven approaches. He writes the highly popular newsletter Growth Memo, which is read by over 25,000 leaders in the marketing and business space.

We look into the Great Decoupling - the separation between traffic and revenue - and how it’s changing the way businesses need to think about SEO metrics. Kevin also shares insights into building custom AI tools, the evolving role of AI in SEO, and how businesses can navigate the complex landscape of SEO attribution and demand capture.

Kevin discusses:

- The Great Decoupling: Why traffic is no longer a good metric for business success

- How AI models like Claude and ChatGPT are changing how we approach SEO

- SEO attribution and why traditional models are no longer effective

- The importance of leading indicators in measuring SEO performance

Topics covered include:

- The shift from traffic to revenue-focused metrics in SEO

- How AI agents are influencing search and how to prepare for the future of SEO

- The importance of incrementality tests in validating SEO strategies

- SEO attribution models and how to move away from traditional tracking methods

- The role of brand visibility and how it impacts SEO in the age of AI-driven search

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Britney Muller, an expert in AI, machine learning, and SEO. Britney is the founder of Orange Labs and creator of the Actionable AI for Marketers course, where she helps marketers integrate AI into their workflows. Britney shares her deep insights into building AI-powered tools for marketers, the evolving role of Google in content creation, and how AI agents are transforming the way we interact with the web.

We look into the AI models that marketers can use to optimise their SEO tasks, such as creating Chrome extensions and AI customer service tools, as well as the growing importance of AI literacy. Britney also discusses Google's shift from being a librarian to an author in search results, the potential of AI agents, and the ethical considerations of using AI in marketing strategies.

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. As a thank you, be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

Britney discusses:

- The rise of AI-powered tools for marketers and their real-world applications

- How Google's role in content creation is evolving and the impact on SEO

- The growing influence of AI agents on search and content delivery

- The importance of AI literacy in creating smarter marketing workflows

Topics covered include:

- Practical examples of AI tools built by marketers (e.g., Chrome extensions, customer service AI)

- How AI agents are reshaping marketing and user experiences

- The shift in Google’s algorithms and its effect on SEO

- Ethical concerns surrounding AI usage in marketing

- AI models and their ability to understand user intent and search behaviour

In this episode of Chat With Sean, I’m joined by Mark Williams-Cook, Director at Candour and founder of the popular SEO tool AlsoAsked. With over 20 years of experience in SEO, Mark shares his insights into the ever-changing search landscape, especially with the growing influence of AI, search attribution, and Google's evolving algorithms.

We discuss the impact of AI-driven search overviews, zero-click searches, and the challenges of tracking SEO success in this new era. We also look into the role of AI in search, its influence on content creation, and his thoughts on how Google and AI models like ChatGPT are shaping the future of SEO.

Mark discusses:

- The growing influence of AI on search attribution and user behaviour

- The challenges of zero-click searches and AI overviews

- AI models and their impact on the SEO landscape-

How AI-powered tools can optimise SEO strategies and workflows

Topics covered include:

- The changing dynamics of SEO reporting and attribution in the age of AI search

- The future of Google’s search algorithms and their adaptation to AI-driven insights

- How AI search assistants will change how businesses approach content and ranking

- The growing role of zero-click searches and their impact on SEO strategies

- Best practices for building sustainable, future-proof SEO strategies

Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I’m joined by Matthew, the co-founder of SEO Gets, a powerful tool designed to simplify SEO reporting and make sense of your Google Search Console and GA4 analytics. Matt discusses how their platform streamlines the complexities of SEO data, offering easy access to indexation tracking, reporting, and advanced features like content groupings and annotation tracking.

Matt also shares insights on how AI is influencing SEO, how SEO professionals can leverage this tool to gain faster insights into their website’s performance, and the latest updates around indexing and crawl budgets.

Matthew discusses:

- The main features of SEO Gets and how it simplifies GA4 and GSC reporting

- How indexation tracking can help SEO professionals optimise their crawl budget

- The importance of annotations and how to track the impact of SEO tests

- The integration of GA4 data with Google Search Console for more actionable insights

Topics covered include:

- How to make GA4 data easier to understand and actionable

- The indexation report and why it's crucial for SEO strategy

- Best practices for using annotations to track changes and improvements in SEO

- How to leverage the SEO Gets Chrome extension for seamless indexing and tracking

- AI-powered SEO workflows and how they simplify large-scale website management

Exclusive Offer: Get 10% off your first subscription with SEO Gets by using the code CHATWITHSEAN at checkout. Follow this link: https://seogets.com/?ref=chatwithsean

In this episode of Chat With Sean, I’m joined by Joy Hawkins, a highly respected SEO expert and the founder of Sterling Sky Inc, a digital marketing agency specialising in local search. Joy shares her thoughts on the impact of AI in local listings, the ongoing challenges with attribution, and how Google is evolving its search algorithms, especially in the wake of AI-driven changes.

We look into how AI search is influencing the local SEO landscape, the increased importance of reviews, and the challenges that small businesses face with AI-powered local packs and search results. Joy also discusses the latest trends in AI search and Google Ads, and how these changes are impacting SEO and conversion tracking.

Joy discusses:

- The rise of AI-driven local search packs and how they’re affecting small businesses

- The challenges around attribution and the difficulty of proving ROI in AI-powered SEO

- How Google Ads are becoming more prominent in local results

- Strategies for optimising local listings and managing online reviews

Topics covered include:

- The impact of AI on local SEO rankings and visibility

- The growing role of Google Ads in local search and its implications for small businesses

- The future of review management and how businesses can stay ahead

- Best practices for maintaining consistent information across multiple platforms

- Handling fake reviews, incentivised reviews, and their impact on SEO strategy

In this episode of Chat With Sean, I’m joined by Jon Goodey, founder of Indexify, a London-based digital marketing agency. Jon combines AI, data, and automation to create intelligent SEO workflows and strategies. With a strong background in software development, Jon builds AI-powered tools that streamline decision-making, reporting, and performance measurement for clients.

We look at Jon’s approach to building real-world AI tools, automating SEO workflows, and his 52-week coding challenge for developers. Jon demonstrates how AI platforms like Perplexity and Claude are changing the way we handle SEO tasks, research, and decision-making.

Jon discusses:

- The process behind building AI-powered SEO tools

- How Perplexity and Claude are transforming SEO workflows

- Jon’s approach to AI-powered SEO automation

- Real-world examples of how AI can improve SEO workflows and processes

Topics covered include:

- The practical applications of AI in building tools and automating SEO workflows

- The 52-week coding challenge: How Jon helps developers level up their AI and workflow skills

- How to build and deploy AI-driven SEO workflows

- Real examples of AI-powered SEO task automation

- Insights into local SEO, AI in software development, and automating processes

In this episode of Chat With Sean, I’m joined by Celeste Gonzalez, Director at RicketyRoo Inc, where she leads testing and innovation to make SEO processes more efficient. Celeste shares insights on the evolving field of SXO (Search Experience Optimisation), blending SEO with UX to create more user-centric content strategies.

We look into the world of local SEO, SXO, and TikTok SEO, discussing how AI search platforms are changing the game for both users and brands. Celeste explains why content needs to go beyond keywords to incorporate a deeper understanding of user behaviour, data, and engagement for better visibility and conversion.

Celeste discusses:

- The concept of SXO and its role in modern SEO

- How local SEO is adapting with new tools and AI search features

- The importance of user intent and behavioural data in content creation

- How TikTok SEO is becoming a crucial part of the strategy

Topics covered include:

- Understanding SXO and its potential to enhance SEO strategies

- How user data (heatmaps, session recordings) can improve content design

- The role of AI search engines and user-generated content on local SEO

- Best practices for creating content that spans the full user journey

- Insights into local reviews, sentiment analysis, and leveraging social platforms for SEO