In this episode of The Co Op Heroes Podcast, we sit down with Amanda Opp, Integrated Services Manager at Flathead Electric Cooperative. She shares how an internal operational challenge became a homegrown digital solution, and what that journey reveals about innovation the cooperative way.
Most co ops do not set out to become software builders. They are focused on keeping the lights on, serving members, and doing more with limited resources. But when Amanda could not find a system that worked for vegetation management in the field, she did what co ops have always done. She built one. Starting with a simple goal, moving tree crews from paper maps to a digital workflow, Amanda led an eight year evolution. The result transformed how work is tracked, how crews communicate, and how members experience vegetation management with no surprises.
Amanda's story begins far from a corner office. She started as a cashier at the co op and worked her way into managing tree crews, learning firsthand how field operations really function. With creative freedom, a GIS background, and constant feedback from boots on the ground crews, she designed a system that prioritized clarity, safety, and usability. Simple visual cues replaced confusion. Incremental changes replaced disruption. Trust replaced resistance.
Along the way, Amanda learned the balance every builder must strike. Be bold enough to create something new, and humble enough to change it when it does not work. That same humility now guides her as she steps back, hands the system to fresh eyes, and turns her focus to another growing challenge, wildfire mitigation in Montana.
Featured topics
• How co ops turn internal problems into practical digital solutions
• Moving vegetation management from paper to digital without losing buy in
• Designing tools with field crews, not just for them
• Why incremental change builds trust and adoption
• Leadership, humility, and knowing when to hand something off
Amanda shares how building this system shaped her as a leader and why the same cooperative principles that electrified rural America still drive innovation today. When co ops trust their people, listen closely, and are willing to jump in and learn by doing, they do not just solve problems. They create solutions others can build on.
This is a story about rolling up your sleeves, taking a few knocks, and proving that some of the most impactful innovation comes from co ops solving problems for their members.
The Co Op Heroes Podcast brings you real stories from electric utility operators, the people who work every day to keep our communities powered, safe, and connected.