Every meaningful change begins the same way. Not with a big decision. Not with a fully formed plan. But with a first step.

In this opening episode of Coaching and the F Word, we explore First-steps—the small, often unseen moments where growth actually begins. Because first steps rarely feel significant when we take them. They feel uncertain, quiet and sometimes uncomfortable. This conversation also explores why taking the first step can feel harder than the hundredth and how hesitation, self-doubt, and overthinking show up right at the start.

If you’ve been circling something—an idea, a decision, a change—and haven’t quite moved yet, this episode is for you. Because progress doesn’t begin with certainty. It begins with a first step…..just like this new podcast!

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

Failure is a word most of us avoid — but one that quietly shapes our confidence, our decisions, and ultimately, our leadership.

In this episode of Coaching and the F Word, we explore what failure really means — beyond the label, beyond the emotion, and beyond the fear that often holds us back.

From the pressure of perfectionism to the reality of leadership, we unpack why high performers struggle with failure — and how reframing it can unlock growth, resilience, and real progress. This isn’t about celebrating failure. It’s about understanding it. Learning from it. And not letting it define you.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

Fear is something we don’t often talk about it in our careers — but it shapes more decisions than we realise.

In this episode of Coaching and the F Word, we explore the quiet, often hidden force behind hesitation, self-doubt, and staying in our comfort zones.

Fear of stepping up. Fear of being visible. Fear of getting it wrong.

This conversation unpacks how fear shows up — not loudly, but subtly — in the moments that matter most. From avoiding opportunities… to holding back in meetings… to questioning whether we’re really ready, because growth doesn’t begin when fear disappears. It begins when you choose to move forward anyway.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

The future is something we all think about… but rarely stop to intentionally design.

In this episode of Coaching and the F Word, we explore how the future isn’t something that simply happens to us — it’s something we actively shape through the decisions we make, the risks we take, and the conversations we’re willing to have.

We talk about why so many people drift into a future they never consciously chose, the tension between comfort today and possibility tomorrow, and how coaching helps create the space to think differently.

This episode isn’t about predicting what’s next. It’s about asking better questions about where you’re going — and whether it’s really where you want to be.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

Two people can face the same situation and walk away with completely different outcomes. Why? Framing.

In this episode of Coaching and the F Word, we explore how the lens you apply to your experiences influences how you think, act, and lead. We unpack the difference between fact and interpretation, the hidden cost of unhelpful narratives, and how reframing can unlock confidence, growth, and new opportunities.

Change the frame, and you don’t just see things differently—you start to act differently.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

Feedback. We say we want it. We know it helps us grow. But when it actually arrives, it can feel uncomfortable, personal, and sometimes hard to process.

In this episode of Coaching and the F Word, we explore why feedback often lands the way it does — and more importantly, how to use it in a way that genuinely supports your growth.We unpack the emotional side of feedback — the link to fear, identity, and ego — and why even well-intended feedback can feel like judgement. We also explore the difference between receiving feedback and actively seeking it, and why high performers don’t wait for feedback… they go looking for it.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

F is for Football......

Football is much more than a game. It’s a masterclass in leadership, teamwork, resilience and coaching.

In this first episode of Season 2, Andy Weakford and John Ferguson discuss Arsenal’s Premier League triumph after years of near misses, the leadership of Mikel Arteta, the relentless pursuit of excellence demonstrated by Pep Guardiola, lessons from grassroots coaching, and what the upcoming World Cup in North America might teach us about performance under pressure.

Along the way, they reflect on listener feedback and the F words from Season 1 and uncover surprising parallels between football pitches, growth and leadership journeys.

Whether you’re a football fan, a finance leader, a coach, or someone navigating your own next step, this episode offers insights into what it really takes to build high-performing teams and sustain success.

Because great coaching isn’t just found in coaching conversations—sometimes it’s found on the touchline.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.

After talking Football in the opening episode of Season 2, the conversation moves from the pitch to the mind where the F Word is Focus.

In a world full of constant notifications, distractions, competing priorities and endless demands, focus has become one of the most valuable skills anyone can develop.

But focus isn’t simply about concentrating harder.

It’s about choosing what matters.

In this episode, Andy Weakford and John Ferguson explore and exchange insights on how focus shapes leadership, productivity, wellbeing, coaching conversations and ultimately the results we achieve.

They discuss practical techniques for staying focused, why clarity beats busy-ness, how listeners can avoid being overwhelmed by digital noise, and how coaching helps people reconnect with what is truly important.

Whether you’re leading a finance team, navigating career change, managing competing priorities or simply trying to get more done without burning out, this episode offers practical ideas and fresh perspectives to help you focus on what matters most.

We'd love to have your feedback. This is a first-step for us and we're learning along the way.