Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/

In this episode of Comfort Walk & Talk, Allanah, Jeff and Ben unpack a major shift in how footwear can be prescribed, fitted and accessed inside medical clinics. They explore why traditional retail models don’t work in podiatry and physio settings, the hidden pain points clinicians face, and how a new two‑pronged program is designed to improve patient outcomes without forcing clinics to become retailers.

This episode covers:

◼️ Why clinics struggle to recommend and retail footwear confidently

◼️ How a standardised core range solves stock, fit and seasonality issues

◼️ How the affiliate model gives clinics access to the full Comfort Co range

◼️ The training program that helps non‑retail staff recommend shoes properly

◼️ How this approach improves patient outcomes and reduces clinic workload

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

0:00:00 - Introduction

00:01:08 - Pain Points in Footwear Recommendations

00:02:42 - The Importance of Patient Education

00:03:34 - Standardizing Footwear Range for Clinics

00:05:06 - Introducing the Affiliate Program

00:06:12 - Fitting and Comfort Features of Shoes

00:07:39 - Training for Clinic Staff on Footwear Recommendations

00:09:05 - Core Sample Range and Affiliate Model Explained

00:10:45 - Marketing Support for Affiliates

00:12:12 - Leveraging Credibility as Medical Professionals

00:13:16 - Comfort Co's Recipe of Comfort

00:14:38 - Patient Journey with Custom Orthotics

00:15:25 - Bridging the Gap Between Fashion and Function

00:16:53 - Building Relationships with Retail Partners

00:17:59 - Benefits of a Standardized Sample Range

00:19:27 - Selecting the Right Footwear Range

00:20:30 - Partnership Approach to the Program

00:22:09 - Account Management for Medical Partners

00:24:38 - Success Stories from Clinics

00:27:05 - Foot Health Professional Discounts

00:28:10 - Encouragement to Reach Out for Partnership

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/

In this episode of Comfort Walk & Talk, Jeff, Alana, and Ben sit down with Liam Bourke, Executive Vice President of Comfort Co. USA, to explore how live streaming is reshaping the way customers discover and understand footwear. They unpack why video commerce creates a deeper connection than traditional marketing, how it reveals the hidden tech inside shoes, and why this shift matters for both customers and the global Comfort Co ecosystem.

This episode covers:

◼️ Why live streaming is becoming the new way people shop

◼️ How video helps reveal the hidden “recipe of comfort”

◼️ The rise of CCO Live and what it means for customers

◼️ How affiliates, ambassadors, and presenters get involved

◼️ Why real human connection beats polished marketing

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

0:00:00 - Introduction

00:01:30 - The Future of Shopping: Live Streaming in Australia

00:02:40 - Connecting with Consumers: The Power of Video Commerce

00:04:20 - Engaging Product Demonstrations: The Recipe of Comfort

00:08:50 - Preparing for Live Streams: Setting the Scene

00:10:00 - CCO Live: Dual Approach to Streaming

00:12:30 - Leveraging Social Media and Marketplaces

00:14:10 - Global Expansion: Comfort Co. Across Markets

00:15:50 - Utilizing Ambassadors for Brand Growth

00:18:00 - Becoming an Ambassador: What You Need to Know

00:20:30 - The Importance of Authenticity in Presenting

00:22:00 - Creating a Consistent Streaming Schedule

00:23:30 - Limited Editions and Exclusive Releases

00:27:00 - Why Customers Should Tune In to Live Streams

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://comfortcoshoes.com.au/

In this episode of Comfort Walk & Talk, Jeff and Ben sit down with Head of Retail Dan Simone to unpack the future of personalised footcare through the new Comfort Concierge Program. They explore how traditional shoe sizing overlooks key factors like width, arch height, instep, pressure distribution, and overall foot shape, and why a concierge approach delivers a far more accurate and supportive fit.

Dan explains how tools like the ATREX 3D scanner and the Brannock device help concierges prescribe solutions rather than simply sell shoes, highlighting the importance of connection, conversation, and understanding a customer’s lifestyle. The discussion also covers how the concierge experience extends online, the role of arch support in solving common foot issues, and how Comfort Co stores across Australia and New Zealand are bringing this service to more communities.

Tune in to discover how personalised fitting, expert guidance, and genuine care could reshape the way we think about footwear, and why the Comfort Concierge might be the next evolution in foot health.

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:18] What a concierge really is.

[00:03:05] Moving beyond selling shoes.

[00:04:54] Matching shoes to real life.

[00:07:23] Why size isn’t enough.

[00:10:11] Training concierges properly.

[00:12:24] Online fitting challenges.

[00:14:19] Why arch support matters.

[00:17:08] Linking scans to online.

[00:18:40] Fixing online misfits.

[00:20:09] Advice without pressure.

[00:21:28] When footwear isn’t enough.

[00:22:47] Helping with existing shoes.

[00:24:06] Removing buying pressure.

[00:26:02] Comfort Co expansion.

[00:29:03] The concierge promise.

In this episode of Comfort Walk & Talk, hosts Jeff, Allanah, and Ben are joined by podiatrist Sophie to explore the intersection of footwear design and comfort. They discuss the two main types of orthotics: accommodative and functional, highlighting how each serves different needs. Sophie emphasizes the importance of finding shoes that accommodate orthotics, pointing out common pitfalls such as insufficient depth for orthotic inserts. The conversation also delves into what features to look for in footwear to ensure comfort and support, and how these insights relate to the offerings of Comfort Co brands. Tune in to learn how to make informed choices for healthier steps!

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:02:16] Footwear design for all-day standing.

[00:05:48] Recovery slides for sore feet.

[00:09:21] Hard to fit feet.

[00:10:50] Outside bunions and their impact.

[00:15:21] Importance of heel counters.

[00:18:50] Orthotic friendly footwear explained.

[00:21:12] Choosing orthotic-friendly shoes.

[00:26:29] Shoe size and foot health.

[00:28:17] Proper shoe fitting guidelines.

[00:31:51] Barefoot shoe movement explained.

In this episode of Comfort Walk and Talk, hosts Ben, Alana, and Jeff explore the unique dynamics of running a family business in the footwear industry, specifically within their own company, Comfort Code. Ben reveals his connection to the business as Lani's husband and discusses how family ties extend beyond just immediate relatives, highlighting the community aspect of their operations. The group draws parallels to major brands like Nike, Skechers, and New Balance, emphasizing the significance of family in building successful enterprises. Tune in to learn about their journey, the importance of diversification in business, and how personal relationships foster a thriving work environment.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:01:07] Family business dynamics in footwear.

[00:06:30] Corporate frustration and entrepreneurship.

[00:08:34] Early days of the Comfort Co.

[00:12:20] Business turning points and growth.

[00:16:00] Family dynamics in business.

[00:19:02] Family business dynamics.

[00:23:59] Redefining the comfort shoe category.

[00:26:54] Innovation in comfort footwear.

[00:30:35] Launching Own Brand Strategy.

[00:36:42-00:37:13] Future vision for ComfortCo.

[00:37:30] Future of Comfort Co.

In this episode of Comfort Walk and Talk, the team discusses the exciting revamp of their digital presence, including their website and online marketing strategies. Host and company leader introduces the core team members—Natasha, Nathan, Dee, Alana, and Ben—who played pivotal roles in transforming the company's approach to market across various brands. The conversation highlights the newly launched Comfort Concierge program, designed to provide luxury service and ensure that customers have an exceptional shopping experience. The team emphasizes the importance of authenticity in customer reviews, ensuring that feedback comes from genuine users of their products. Tune in to learn about the innovative changes aimed at enhancing customer satisfaction and loyalty.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] Intro.

[00:00:32] Luxury service and customer experience.

[00:05:53] Comfort Concierge Program.

[00:08:08] SizeRite and shoe fitting.

[00:12:27] In-house development versus agency partnerships.

[00:16:08] Marketplace for comfort.

[00:17:33] Loyalty program benefits for customers.

[00:21:39] Ambassador Marketing program.

[00:25:34] In-house advertising strategies.

[00:31:01] Bundling products for customers.

[00:31:32] Starter pack for plantar fasciitis.

In this episode of Comfort Walk and Talk, hosts Jeff, Allanah, and Ben delve into the unique approach of Comfort Co. in working with partners. They emphasize the importance of integrating online activities with partner stores rather than competing with them. The discussion highlights the commitment to being easy to deal with, addressing common challenges like stock issues, and the significance of strong relationships with partners. Tune in to discover how Comfort Co. strives to enhance the retail experience while supporting their partners every step of the way.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] - Intro.

[00:01:11] Easy to deal with partners.

[00:05:08] Sales team importance in B2B.

[00:08:33] Partner experience and growth.

[00:10:20] Store locator benefits for customers.

[00:15:03] Exclusive foot scanning experience.

[00:19:20] Access to marketing content.

[00:21:19] Podiatry's influence on shoe sales.

[00:24:31] Collaboration for marketing strategies.

[00:28:03] Wellness socks for incremental revenue.

[00:31:22] Comfort footwear revenue potential.

In this episode of The Comfort Walk and Talk, hosts Jeff, Allanah, and Ben take a deep dive into the heart of their brand portfolio—unpacking the purpose and philosophy behind each one. From the accessible legacy of Scholl, to the everyday-friendly innovation of Vita Sole, the fashion-meets-function style of Vionic, and the custom orthotic-friendly fit of Revere, each brand is built around their shared commitment to comfort, support, and stylish design. Learn how these brands speak to different lifestyles, age groups, and needs, while all staying true to their “comfort recipe” of arch support, cushioning, and perfect fit.

Stop suffering in uncomfortable shoes! Discover stylish comfort shoes here: https://www.thecomfortco.com.au/

Follow The Comfort Co:

https://www.thecomfortco.com.au/

https://www.instagram.com/the.comfortco

https://www.facebook.com/TheComfortCoOfficial

https://www.youtube.com/@TheComfortCo.Footwear

Timestamps:

[00:00:00] - Intro.

[00:01:25] – Why the company created multiple brands

[00:03:08] – Introducing Scholl: the legacy and accessibility of foot care

[00:07:40] – Alana and Ben share what Scholl means to them

[00:11:12] – Vita Sole: comfort for the everyday lifestyle

[00:14:30] – Making Vita Sole appealing to all ages

[00:17:42] – Vionic: arch support with fashion flair

[00:20:55] – The podiatry story behind Vionic

[00:23:50] – Revere: the most customizable and supportive sandal brand

[00:27:00] – Why customers and podiatrists love Revere

[00:29:48] – Global reach and wrapping up the brand journey