• Unlocking Revenue: The Power of Visitor Intent
    Jan 21 2026

    Summary

    This conversation delves into the critical role of understanding visitor intent in driving revenue for e-commerce websites. It highlights the significant statistics that show how a small percentage of visitors using site search can generate a disproportionate amount of revenue. The discussion covers the various sources of intent, the importance of capturing it effectively, and the challenges faced by websites in doing so. It also explores the potential of conversational agents and chatbots in enhancing customer experience and driving sales. The conversation emphasizes the need for personalization and the integration of intent capture frameworks to improve overall performance in e-commerce.

    Takeaways

    • 15% of visitors generate 45% of total revenue.
    • Understanding visitor intent is crucial for e-commerce success.
    • Conversational agents can provide rich data on customer intent.
    • Zero search results can lead to lost sales opportunities.
    • Personalization enhances customer experience and drives sales.
    • Intent decay occurs quickly; capture it within 10 seconds.
    • Technical issues can hinder effective intent capture.
    • Chatbots should be utilized for sales support, not just inquiries.
    • Different customer segments require tailored approaches.
    • Integrating intent capture frameworks can improve conversion rates.

    Chapters

    00:00 Understanding Visitor Intent and Revenue Impact

    02:29 Sources of Intent: Where It Comes From

    05:41 The Role of Conversational Agents in Capturing Intent

    08:15 Intent Decay: The Importance of Timely Engagement

    11:03 Intent Killers: Technical Challenges in E-commerce

    13:54 Leveraging Intent for Upselling Opportunities

    16:34 The Disconnect Between Marketing and Development Teams

    26:15 Understanding Intent in Marketing

    36:15 Segmenting Customers by Buying Behavior

    38:00 Connecting Customer Signals for Better Experience

    40:32 Implementing Intelligent Responses

    48:00 Quick Wins and Long-Term Strategies

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    53 mins
  • AI Agents: The future of your workday
    Jul 11 2024

    ✳️ Get up to a 10% discount on your Google Cloud spend: https://www.firney.com/calc


    Feeling overwhelmed by repetitive tasks?


    Wish you had more time for strategic work?


    AI agents are here to help!


    The pace of AI agent adoption is ramping up.

    They can now handle a wide array of tasks.


    AI agents powered by Generative AI can effectively:

    * Analyse your documents

    * Generate reports

    * Help you find information

    * Summarise and transform information for you

    * Collate a number of data sources into a single output


    The theme here is data manipulation.

    AI agents are GREAT at this.


    In the last six weeks alone, we’ve built:

    * An AI-powered data consolidation and summarisation tool

    * A tool that summarises phone call conversations as text

    * A marketing content hub for supporting creation of social content

    * A tool to turn a YouTube short into a LinkedIn post

    * A daily news aggregator

    * An AI agent for HR Q&A


    Time to transform your workflow.


    Links:

    ✳️ https://www.firney.com/

    ✳️ https://www.linkedin.com/company/firney


    About Firney:

    We provide Application Modernisation and Managed Cloud Services focusing on Site Reliability Engineering across Google Cloud, Amazon Web Services, and Azure.


    We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training.

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    5 mins
  • Enterprise-grade web service transition
    Feb 29 2024

    Transitioning from Lean SaaS App to enterprise-grade web services #cloud #kubernetes ✳️ Get a free cloud review: https://www.firney.com/review ✳️ Subscribe - / @firney Links: ✳️ https://www.firney.com/ ✳️ https://www.firney.com/product/manage... ✳️ / firney About Firney: We provide Application Modernisation and Managed Cloud Services with a focus on Site Reliability Engineering across Google Cloud, Amazon Web Services and Azure. We aim to post 1-2 videos per month on how to build more reliable web services, applications and sites. We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training.

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    6 mins
  • Enhance GEN AI with YOUR DATA
    Jun 6 2024

    Join us as we explore grounding techniques for generative AI models, ensuring that your AI's outputs are accurate and reliable.


    Grounding in AI means anchoring responses to real-world knowledge and facts, which is vital for maintaining the accuracy and trustworthiness of AI outputs.


    ✳️ Get up to a 10% discount on your Google Cloud spend: https://www.firney.com/calc

    ✳️ Subscribe - @firney


    Grounding techniques are essential to prevent AI systems from generating incorrect or misleading information, particularly in high-stakes fields like healthcare, finance, and legal services.


    Effective grounding involves integrating real-time data sources, employing human oversight, and using multiple models to cross-verify outputs, enhancing the reliability and accuracy of AI systems.


    We dive into the top challenges of grounding large language models (LLMs), such as hallucinations, embodiment, data ambiguity, contextual understanding, and knowledge representation.


    Learn how to overcome these challenges by employing multiple LLMs, incorporating Human-in-the-Loop (HITL) processes, using real data sources with Retrieval-Augmented Generation (RAG) models, and leveraging contextual embeddings.


    Discover how fine-tuning LLMs with domain-specific data and employing Reinforcement Learning from Human Feedback (RLHF) can further improve the performance and accuracy of your AI systems.


    These techniques are vital for ensuring AI outputs are not only coherent but also factually correct.


    Grounding AI is about anchoring responses to a solid foundation of truth, making AI-generated content reliable and trustworthy. Whether you're using AI in customer support, medical diagnostics, or any other field, grounding ensures your AI systems provide valuable and accurate insights.


    Keywords: Generative AI, grounding techniques, AI reliability, AI accuracy, large language models, LLM, human-in-the-loop, HITL, contextual embeddings, domain-specific fine-tuning, Reinforcement Learning from Human Feedback, RLHF, Retrieval-Augmented Generation, RAG, AI trustworthiness, AI challenges, AI integration, real-time data.



    # Links:

    ✳️ https://www.firney.com/

    ✳️ https://www.linkedin.com/company/firney


    # About Firney:

    We provide Application Modernisation and Managed Cloud Services focusing on Site Reliability Engineering across Google Cloud, Amazon Web Services and Azure.


    We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training.


    #ai #generativeai #genai #aiaccuracy #aireliability #aiintegration #llm #aitrustworthiness #groundingai #grounding #contextualembeddings #domainfinetuning #finetuning #rjhf #rag #gemini #googlecloud #vertexai #openai #claude #ml #cloud #googlecloud #strategy #cloudstrategy #firney


    KEYWORDS:

    ai, generativeai, genai, aiaccuracy, aireliability, aiintegration, llm, aitrustworthiness, groundingai, grounding, contextualembeddings, domainfinetuning, finetuning, rjhf, rag, gemini, googlecloud, vertexai, openai, claude, ml, cloud, googlecloud, strategy, cloudstrategy, firney

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    9 mins
  • Craft a GENERATIVE AI organisational strategy
    Apr 25 2024

    Craft a GENERATIVE AI organisational strategy. ✳️ Request your FREE cloud review: https://www.firney.com/review Welcome to a transformative journey into the world of generative AI, also known as Gen AI, and its integration into your digital strategy. As the adoption of Gen AI continues to reshape industries, understanding how to strategically implement this technology can significantly enhance your organization's operations, customer experiences, and overall cost-efficiency. Today, we dive deep into creating a robust strategy to harness the full potential of Gen AI within your business. Starting with debunking myths about Gen AI's capabilities, we emphasize that generative AI excels in pattern recognition, making it an ideal tool for augmenting human capabilities and automating routine tasks. Discover practical applications of Gen AI, from mastering content creation to enhancing classification systems, and see how these implementations can turn routine operations into strategic innovations. Explore real-world examples demonstrating Gen AI’s impact in areas like chatbots for customer support and multimodal applications such as audio transcription. These examples not only illustrate the versatility of Gen AI but also highlight its potential to streamline workflows and improve accessibility. We then outline a clear pathway to crafting a trustworthy AI strategy, starting with identifying strategic fit and impact areas within your organization where Gen AI can deliver substantial value. Learn how user-centric design enhances interaction with AI-enhanced processes, and understand the importance of building robust data foundations to ensure your Gen AI systems are both intelligent and adaptable. Our discussion also covers the practical steps of launching a Proof of Concept to test Gen AI capabilities, grounding AI outputs through robust validation mechanisms, and scaling successful projects to enhance organizational processes. Ethical and legal considerations are also addressed to ensure your Gen AI strategy is responsible and compliant with current regulations. Finally, we encourage ongoing innovation and exploration of new horizons with Gen AI, fostering a culture that embraces experimentation and continuous improvement. For organizations looking to optimize their operations with generative AI, this guide provides essential insights and actionable strategies to harness the technology effectively, responsibly, and innovatively. Links: https://www.firney.com/ Managed Cloud Services from Firney - https://www.firney.com/product/managed-cloud-services Find us on LinkedIn - https://www.linkedin.com/company/firney About Firney: We provide Application Modernisation and Managed Cloud Services with a focus on Site Reliability Engineering across Google Cloud, Amazon Web Services and Azure. We aim to post 1-2 videos per month on how to build more reliable web services, applications and sites. We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training.

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    10 mins
  • The CTO's Guide to Gen AI
    Apr 18 2024

    The CTO's Guide to Gen AI ✳️ Get up to 10% off your Google Cloud spend: https://www.firney.com/calc Step into the future of technology with our comprehensive guide on leveraging generative AI in your organization. As a CTO or senior technical leader, you have a pivotal role in harnessing this transformative technology to redefine productivity and innovation within your industry. This video will explore essential strategies to automate tasks, augment human capabilities, and amplify your organization's creative and strategic outputs, all while navigating the nuanced challenges and vast opportunities presented by generative AI. From automating mundane tasks to free up your team for high-level strategizing to implementing rigorous verification processes to ensure AI reliability, this video covers all you need to know to make generative AI work for you. Discover the optimal use cases for AI integration, the importance of experience in AI code generation, and when it might be more appropriate to rely on classic AI methods. We'll also dive into the essentials of using pre-trained models to streamline AI integration, understanding the fundamental mechanics of generative AI, and addressing critical ethical considerations and data privacy concerns. Learn how to manage biases, navigate the complex intellectual property landscape, and implement cost-effective strategies for running AI operations. Moreover, this guide highlights the importance of human oversight in AI systems, the impact of AI on job roles and skills, and the need for interdisciplinary collaboration to deploy AI responsibly. We discuss public perception and trust, the sustainability of AI systems, and regulatory compliance and encourage exploring new horizons for creativity and problem-solving with AI. For Google Cloud users interested in optimizing cloud spend while enhancing system reliability, visit firney.com/calculator for exclusive offers. By embracing these strategies, you can lead your organization to effectively adopt generative AI, ensuring it aligns with ethical standards, legal requirements, and corporate values and sets you on a path of continuous innovation and competitive advantage. Links: https://www.firney.com/ Managed Cloud Services from Firney - https://www.firney.com/product/managed-cloud-services Find us on LinkedIn - https://www.linkedin.com/company/firney About Firney: We provide Application Modernisation and Managed Cloud Services focusing on Site Reliability Engineering across Google Cloud, Amazon Web Services and Azure. We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training.

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    6 mins
  • Our 2024 Cloud Strategy
    Dec 22 2023
    Our strategy for 2024. ✳️ Get a free cloud review: https://www.firney.com/review Links: ✳️ https://www.firney.com/ ✳️ https://www.firney.com/product/manage... About Firney: We provide Application Modernisation and Managed Cloud Services with a focus on Site Reliability Engineering across Google Cloud, Amazon Web Services and Azure. We aim to post 1-2 videos per month on how to build more reliable web services, applications and sites. We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training. Like our videos? Here's the gear we use: Music - https://bit.ly/fn-music Rode Mic - https://amzn.to/3QhLalO Camera - https://amzn.to/3q3NxOj Rode Wireless Go II - https://amzn.to/3KCZLqH Rode Lav Mics - https://amzn.to/3cCrIlK Monitor - https://amzn.to/3R8DRhu Switchpod (handheld tripod) - https://amzn.to/3q1vx78 SD Card - https://amzn.to/3Q9Umbu Tube lights - Amaran T4C - https://amzn.to/3j9katN Light stand - https://amzn.to/3V3WELR Light dome - https://amzn.to/3FveDoV Key light - Amaran 60D - https://amzn.to/3BI1gAx
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    11 mins
  • RAG vs Fine Tuning
    Jul 24 2024

    RAG vs Fine Tuning


    Links:

    ✳️ https://www.firney.com/

    ✳️ https://www.linkedin.com/company/firney


    About Firney:

    We provide Application Modernisation and Managed Cloud Services focusing on Site Reliability Engineering across Google Cloud, Amazon Web Services and Azure.


    We can help you with your website/web application's reliability and scalability through fully managed/hybrid support & training.

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    8 mins