What if the goals you’ve given up on weren’t impossible and you simply stopped believing they could happen?

When I started The Zee Suite®, Trisha Evans Bertelson was in career transition and became one of my original eight students. One of the first things we studied was Earl Nightingale’s The Strangest Secret and the simple goal-card exercise I had practiced for years.

Trisha took it seriously.

She wrote down goals that seemed almost impossible. She read them morning and night, recorded herself saying them, and listened before she went to sleep.

Over the next year, four of those seemingly impossible goals began becoming her reality.

She landed a VP role in franchise development within six months. She found a way to create more meaningful experiences with her family without waiting for “more time.” And an unexpected connection between her new career and her health helped her sustainably lose 30 pounds.

In this conversation, we talk about why so many people roll their eyes at goal setting, why the goal card itself isn't the magic, and why we often give up on our desires simply because we can't see HOW they could possibly happen.

We also talk about the one goal Trisha hasn't achieved yet, why “not yet” doesn't mean “never,” and my own dream at 15 of becoming a person of influence a dream I didn't fully understand until decades later.

And because Trisha now works in franchise development, we explore why personal development matters for the people inside the franchise industry, too. As we become better versions of ourselves, we have more to give the candidates, franchisees and people we serve.

What You’ll Hear:

• Why people stop believing in goals
• The Strangest Secret goal-card exercise
• Trisha’s four seemingly impossible goals
• Why you don't need to know HOW before deciding what you want
• Why timing doesn't determine whether a dream is possible
• How personal development impacts the way we serve others
• Why Trisha believes this work belongs inside the franchise industry
  

  Approximate Chapters

  00:00 – Meet Tricia Bertelsen and The Strangest Secret
  05:21 – Writing Down Impossible Goals
  08:13 – How the VP Role Started to Appear
  10:24 – Why You Have to Want What You Really Want
  15:34 – The Goal Tricia Hasn’t Achieved Yet
  21:58 – Why the Goal Card Itself Isn’t the Magic

Learn more about The Zee Suite®:
https://thezeesuite.com/start

Are you stuck looking at franchise earnings claims, wondering if the numbers are really possible or whether you'll ever make the kind of money you want?

In this episode of Create Wealth Through Franchising, Kim Daly breaks down exactly what she did to go from $250K/year (for 8 straight years) to over $1,000,000 in just 12 months, a 350% increase, and how you can apply the same principles to your own franchise or future business.

Drawing on wisdom from Wallace D. Wattles' The Science of Getting Rich, Kim reveals why most franchisees get stuck blaming their franchisor, the territory, the economy, or the marketing and why the real key to exponential growth is something you already control: your vision, your clarity, and your daily focus.

In this episode, you'll learn:

- Why earnings claims are NOT the ceiling of what's possible in a franchise
- How to suspend your logical mind and think from an "impossible" goal
- The simple math behind doubling your revenue (it's easier than you think)
- Why knowing your ideal customer avatar is the first step to explosive growth
- How referral-based revenue beats marketing dependency every time
- What "working by law" means and why it makes success a mathematical certainty
- How Kim went from 8 years of flat revenue to 350% growth in a single year

Whether you haven't signed a franchise agreement yet or you're already a franchisee looking to break through a plateau, this episode hands you the keys to the kingdom.

Approximate Chapters

00:00 – The Science of Getting Rich Through Franchising
01:13 – How Kim Prepares for the Year, Quarter, Month and Week
03:22 – Why Franchise Owners Blame the Wrong Things
06:24 – How to Think About Doubling Your Revenue
08:53 – Getting Clear on Your Perfect Customer
10:10 – Breaking Down the Math of an Extra Million
11:04 – Why Marketing Alone Won’t Create Predictable Revenue
13:51 – The Missing Link in Franchising
14:45 – Clarity, Vision and Taking Responsibility
16:23 – Kim’s 350% Revenue Increase
17:23 – Why Daily Focus Creates Big Results
19:18 – Why Clarity Creates Ease
20:22 – The Laws That Govern Wealth
22:18 – The Key to Creating Wealth Through a Franchise
23:18 – Why Changing You Changes the Business
24:23 – How to Learn More About The Zee Suite®

Ready to learn more about The Zee Suite® and the work that changes everything?

Begin here: https://thezeesuite.com/start

THE POWER OF A DAILY RESET

What can change in just 45 days when you learn how to reset your thoughts, energy and perspective?

For Dave Warn, the answer became obvious when his wife noticed the difference.

After 17 years in franchising, Dave knows what it feels like to carry a demanding schedule. Long days. A packed calendar. Constant responsibility. And like so many business owners and leaders, it can be easy to carry all of that home with you.

But just 45 days into The Zee Suite®, Dave says he feels calmer, more centered and better able to leave work at work.

One tool that's become part of his daily routine is the Daly Reset, which he uses every day and sometimes two or three times a day.

In this conversation, Dave shares a simple shift that says everything.

He used to wake up, look at a grueling calendar and think, “Ugh.”

Now he can look at that same calendar and think, “What a blessing.”

Same calendar. Different thought. Different energy. Different experience.

We talk about thoughts becoming things, finding calm in the crazy, and the idea from The Strangest Secret that your mind is like a garden. What are you planting every day?

Because whether you're a franchisee, franchisor, consultant or business leader, you bring your thoughts and energy into every conversation, decision and action you take.

Sometimes you don't need your circumstances to change.

You need a way to reset how you're showing up inside them.

45 days in, Dave's wife noticed the difference. Dave feels it too.

WHAT YOU’LL HEAR

• What Dave’s wife noticed after just 45 days

• Why Dave uses the Daly Reset every day, sometimes multiple times a day

• How he has become calmer and stopped carrying as much of his workday home

• The shift from waking up dreading a packed calendar to seeing it as a blessing

• How the thought you attach to your circumstances can change the energy of your entire day

• Why staying centered matters when business feels demanding

• Dave’s experience with thoughts becoming things

• What The Strangest Secret teaches about treating your mind like a garden

• Why franchisees need to pay attention to what they are “planting” mentally every day

• How franchisors can support franchisees beyond business strategy alone

• Why sometimes the circumstances don’t need to change. You need a way to reset how you’re showing up inside them.

APPROXIMATE CHAPTERS

00:00 – What changed in just 45 days?

01:45 – 17 years in franchising and the pressure of long days

03:30 – When Dave’s wife started noticing a difference

05:15 – Finding calm in the crazy

07:00 – The Daly Reset and why Dave uses it every day

09:15 – Same grueling calendar, completely different perspective

11:30 – From “Ugh” to “What a blessing”

13:30 – Thoughts become things

15:15 – The Strangest Secret: What are you planting in your mental garden?

17:15 – What this means for franchisees and franchisors

19:15 – Resetting yourself when the circumstances haven’t changed

Whether you’re a franchisee, franchisor, consultant or business leader, you bring YOU into your business every day.

Your thoughts. Your expectations. Your energy.

Sometimes the most powerful thing you can do for your business isn’t add another strategy.

It’s learn how to reset the person executing it.

Ready to learn more about The Zee Suite® and the work that changes everything?

Begin here: https://thezeesuite.com/start