What happens when your military career ends...but your greatest mission is still ahead of you?

In this inspiring episode of Create Wealth Through Franchising, Kim Daly sits down with Marine veteran Ken Schoonover to discuss the journey from military service to business ownership—and why success in franchising has far less to do with the business you choose than the person you become while building it.

Ken opens by sharing one of his very first missions as a young Marine, leading ten men through Japan without speaking the language. It was an experience that demanded leadership, adaptability, problem-solving, and trust under pressure.

Years later, he realized those same qualities would become some of his greatest assets as a franchise owner.

After exploring franchising for several years and speaking with multiple franchise consultants, Ken met Kim Daly.

Kim gave him one condition:

"If we're going to work together, I need to be your only consultant."

She wasn't interested in competing for his attention.

She was interested in helping him find the right opportunity through clarity, alignment, and trust.

As a committed Christian, Ken immediately connected with Kim's perspective on mindset, faith, purpose, and possibility. While exploring franchise opportunities, he also joined The Zee Suite® during the original Suite Deal, where the lessons on mindset, goal setting, and personal leadership began changing the way he approached both business and life.

One book, in particular, tied everything together:

The Strangest Secret by Earl Nightingale.

What began as one of Kim's favorite books soon became one of Ken's.

It helped him realize something every entrepreneur eventually faces:

The greatest obstacle to success wasn't the market...or the franchise...it was his own comfort.

Like many new business owners, Ken discovered he enjoyed doing the work.

But building wealth required something different.

It required becoming comfortable being uncomfortable.

His military training reminded him that growth has always lived on the other side of uncertainty.

Ken also shares why he ultimately chose Paint EZ—not because he dreamed of owning a painting company, but because he fell in love with the people.

Their culture.

Their leadership.

Their values.

Their mission.

He discovered what Kim has taught for more than two decades:

Franchising is a people business.

You aren't simply investing in a business model.

You're choosing a team you'll build your future alongside.

The episode also explores one of the most overlooked parts of entrepreneurship:

Spousal alignment.

Ken and Michelle openly discuss the conversations, questions, and trust required before making a decision that impacts an entire family.

Together, they demonstrate the power of moving forward with shared vision instead of fear.

Whether you're a veteran transitioning into civilian life, a professional considering business ownership, or someone searching for greater purpose after one successful career, this conversation offers hope, wisdom, and practical lessons for your next chapter.

If you're exploring franchise ownership—or already own a franchise and want to become the leader your business needs—Kim would love to help.

✔️ Why military leadership translates so well to franchise ownership

✔️ The importance of choosing people and culture—not just a business

✔️ How faith, mindset, and personal growth create stronger business owners

✔️ Why spousal alignment matters before investing in a franchise

✔️ How The Strangest Secret helped transform Ken's thinking

✔️ Why comfort is often the greatest obstacle to success

✔️ The role The Zee Suite® played in helping Ken prepare...

What if your biggest breakthrough isn't waiting for more leads...more marketing...or more effort?

What if it's waiting for you to believe something greater is possible?

In this powerful episode of Create Wealth Through Franchising, Kim Daly sits down with Desiree Land, owner of Sparkle Squad of Greater Boca Raton, to share one of the most profound mindset breakthroughs ever discussed inside The Zee Suite®.

After a successful corporate career supporting the U.S. Army through a Department of Defense contract, Desiree was unexpectedly laid off. Rather than go back to corporate America, she decided that if she was going to work this hard, she wanted to build something of her own.

She invested in a Sparkle Squad franchise and was doing well...

...but she knew she was capable of more.

She joined The Zee Suite® on November 1, 2025, determined to understand how to create faster, more sustainable growth.

Then one coaching conversation changed everything.

During Office Hours, Desiree admitted something every entrepreneur has felt:

"I'm doing the work...but my bank account isn't reflecting my effort."

As Kim listened, she recognized something familiar.

Desiree wasn't lacking effort.

She was unknowingly trying to control how her success would arrive.

She had already decided what her average ticket should be...

How many leads she needed...

How many sales she needed...

And because she couldn't see a way for those numbers to produce the month she wanted, fear naturally followed.

Kim challenged her with one simple question:

"What if in the next 24 hours someone called and offered you a $300,000 job? Would that change your business?"

They both laughed.

Of course it would.

Less than 24 hours later...

Desiree sent Kim a text.

"You're never going to believe what happened..."

The City called asking why she hadn't submitted a bid on a project worth approximately $200,000–$300,000.

Was Kim predicting the future?

Absolutely not.

What changed was Desiree.

For just a moment, she became available to a possibility she had never considered before.

And when her awareness expanded...

New opportunities appeared.

That experience led Desiree to another life-changing realization.

Years earlier, while leading major Department of Defense projects, she helped secure a contract worth more than $700 million.

Back then, she wasn't obsessing over what the contract would mean financially for her.

She was completely focused on serving her customer exceptionally well.

She realized that somewhere along the entrepreneurial journey, she had unknowingly shifted her attention from serving...

...to worrying.

That awareness changed everything.

Since then, she's experienced something every entrepreneur hopes for:

Meeting the right people.

Being in the right place at the right time.

Unexpected opportunities.

Greater confidence.

Greater peace.

And a growing understanding that our external results always follow our internal state.

This episode isn't about positive thinking.

It's about understanding how your beliefs, expectations, and dominant state of being influence the opportunities you notice, pursue, and receive.

If you've ever felt like you're working harder than your results suggest...

If you're a franchise owner, entrepreneur, or business leader ready to understand why effort alone doesn't always create extraordinary results...

...this conversation may completely change how you think about success.

In this episode you'll learn:

✔️ Why controlling how success happens often blocks new opportunities
✔️ The mindset shift that changed Desiree's business
✔️ Why entrepreneurs unintentionally make fear th...

What happens when you stop asking, "Can I do this?" and start becoming the person who already can?

After decades in corporate America, Dan Spellman decided to build something of his own. Like many new entrepreneurs, he quickly discovered that starting a business wasn't just about learning new skills—it was about overcoming old beliefs.

In this inspiring conversation, Dan shares how joining The Zee Suite® helped him transform the way he saw himself, his business, and his future.Today, he's experiencing the best months of his career, building his business through networking, closing larger jobs, increasing his closing ratios, improving his health, losing weight, and creating a life he once thought was out of reach.

Most importantly, he shares why none of those external results happened until something changed internally.

In this episode you'll discover:

✔️ Why success after 60 is absolutely possible
✔️ How networking became Dan's #1 lead source
✔️ The mindset shift that made people naturally want to do business with him
✔️ Why confidence creates opportunities strategy alone never can
✔️ How personal growth transformed every area of his life
✔️ Why emotional breakthroughs always precede financial breakthroughs
✔️ How The Zee Suite® helped Dan become the person capable of creating record-breaking results

If you've ever wondered whether it's too late to reinvent yourself, build a business, or create a life you truly love, this conversation will leave you inspired.

Resources
Learn more about The Zee Suite®
https://www.TheDalyCoach.com
Schedule a Discovery Call
https://www.TheDalyCoach.com/contact

Chapters (37:00)
00:00 Introduction
2:10 Dan's corporate career and why he wanted more
6:05 Starting a business after 60
10:20 The beliefs that were holding him back
15:15 Joining The Zee Suite®
20:10 Becoming someone who believed people wanted to work with him
25:40 Why networking became his greatest lead source
30:10 Record-breaking months, better health and a new future
34:30 Dan's advice for anyone feeling stuck
36:15 Final thoughts

#Franchising #Entrepreneurship #BusinessGrowth #Leadership #Mindset

Disclaimer
This content is provided for educational and entertainment purposes only. The opinions and experiences shared are those of the speakers and should not be considered financial, investment, legal, tax, coaching, or business advice. Individual results will vary. Always conduct your own due diligence and consult qualified professionals before making business or investment decisions.