What if your biggest breakthrough isn't waiting for more leads...more marketing...or more effort?
What if it's waiting for you to believe something greater is possible?
In this powerful episode of Create Wealth Through Franchising, Kim Daly sits down with Desiree Land, owner of Sparkle Squad of Greater Boca Raton, to share one of the most profound mindset breakthroughs ever discussed inside The Zee Suite®.
After a successful corporate career supporting the U.S. Army through a Department of Defense contract, Desiree was unexpectedly laid off. Rather than go back to corporate America, she decided that if she was going to work this hard, she wanted to build something of her own.
She invested in a Sparkle Squad franchise and was doing well...
...but she knew she was capable of more.
She joined The Zee Suite® on November 1, 2025, determined to understand how to create faster, more sustainable growth.
Then one coaching conversation changed everything.
During Office Hours, Desiree admitted something every entrepreneur has felt:
"I'm doing the work...but my bank account isn't reflecting my effort."
As Kim listened, she recognized something familiar.
Desiree wasn't lacking effort.
She was unknowingly trying to control how her success would arrive.
She had already decided what her average ticket should be...
How many leads she needed...
How many sales she needed...
And because she couldn't see a way for those numbers to produce the month she wanted, fear naturally followed.
Kim challenged her with one simple question:
"What if in the next 24 hours someone called and offered you a $300,000 job? Would that change your business?"
They both laughed.
Of course it would.
Less than 24 hours later...
Desiree sent Kim a text.
"You're never going to believe what happened..."
The City called asking why she hadn't submitted a bid on a project worth approximately $200,000–$300,000.
Was Kim predicting the future?
Absolutely not.
What changed was Desiree.
For just a moment, she became available to a possibility she had never considered before.
And when her awareness expanded...
New opportunities appeared.
That experience led Desiree to another life-changing realization.
Years earlier, while leading major Department of Defense projects, she helped secure a contract worth more than $700 million.
Back then, she wasn't obsessing over what the contract would mean financially for her.
She was completely focused on serving her customer exceptionally well.
She realized that somewhere along the entrepreneurial journey, she had unknowingly shifted her attention from serving...
...to worrying.
That awareness changed everything.
Since then, she's experienced something every entrepreneur hopes for:
Meeting the right people.
Being in the right place at the right time.
Unexpected opportunities.
Greater confidence.
Greater peace.
And a growing understanding that our external results always follow our internal state.
This episode isn't about positive thinking.
It's about understanding how your beliefs, expectations, and dominant state of being influence the opportunities you notice, pursue, and receive.
If you've ever felt like you're working harder than your results suggest...
If you're a franchise owner, entrepreneur, or business leader ready to understand why effort alone doesn't always create extraordinary results...
...this conversation may completely change how you think about success.
In this episode you'll learn:
✔️ Why controlling how success happens often blocks new opportunities
✔️ The mindset shift that changed Desiree's business
✔️ Why entrepreneurs unintentionally make fear th...
37 mins