In this week's episode, hosts Annie and Josh start by analyzing current popular TikTok trends like the "girl dinner" and the "What Was I Made For by Billie Eilish" sounds. They discuss creative ways brands could make use of these viral trends in their own marketing content. The hosts then have a debate about risks related to sharing biometric data with apps like Remedy. Josh expresses privacy concerns while Annie has a more relaxed view. They agree larger companies may be safer data stewards than unproven startups. Next, Annie highlights a TikTok creator named Eli Rallo who makes "girly" lifestyle content. Joshua talks about creator Stream Strat who posts helpful tutorials for fellow digital marketers. They analyze how brands can take inspiration from rising creators. Later in the show, the hosts briefly discuss recent news like Elon Musk's Twitter rebrand and controversies surrounding Lizzo. They note how headlines can quickly impact associated trends and marketing opportunities. In summary, this week Annie and Josh engage in lively analysis of TikTok trends, biometrics privacy, rising creator spotlights, and internet news. Their tips aim to help digital marketers generate content ideas and stay up-to-date.