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Friend, I bet you're sitting on IP you didn't even know you had.

What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking?

In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way, and what actually turns experience into a real business asset.

We talk about:

• Why most creators accidentally build content libraries instead of business assets
• How your frameworks, methods, and decision-making patterns are the real value in your business
• What changes when your knowledge becomes something that can exist and operate without you
• And why AI is shifting how creators can scale, not just faster, but smarter

If you’ve ever felt like you’re constantly creating but not really building something that lasts, this episode will change how you think about your business — and what you should be focusing on next.

Mentioned in this episode:

AI Clone Implementation Lab

Other resources: Your Expertise Is Intellectual Property (Even If You’ve Never Thought of It That Way)

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Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. I

n this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could.

I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor.

If you’ve ever felt overwhelmed by choices or unsure which path to take, this episode will help shift how you think about decision-making in your own business.

What You’ll Learn:

• Why advice often loses its value once your business is working
• The real problem behind “I don’t know what to do next”
• How judgment is built by seeing what almost happened
• Why context matters more than copying success
• What to pay attention to when watching someone make decisions
• Questions to sharpen your own strategic thinking
• How to use this lens to evaluate your own trade-offs

If you’re ready to stop searching for the “right” answer and start building trust in your own thinking, hit play on this episode. And don’t forget to grab the free report I mention—it’s the perfect way to practice this decision-making lens.

Mentioned in this episode:

Free Report: The Decisions Behind a 17,958-Attendee Creative Event

$1M HobbyScool Experiment

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We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes?

In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experiment—and it’s probably not what you think. This isn’t about a dramatic pivot or fixing something broken. HobbyScool was working. The experiment started because I realized that, as my business grew, what I needed most wasn’t more case studies or strategies, it was clarity around how decisions are actually made when the outcome isn’t obvious.

This episode is a transparent look at why I’m documenting the thinking, the trade-offs, and the context behind every key decision, not just the highlight reel. If you're beyond the beginner stage and craving more nuanced, in-the-moment insight, this is for you.

What You’ll Learn:

• Why I shifted focus from outcomes to real-time decision-making
• The hidden cost of polished success stories and post-mortems
• What decisions actually look like when the outcome isn’t clear
• Why real growth comes from decision patterns—not one big move
• How I’m documenting uncertainty to sharpen judgment (yours and mine)
• The backstory behind a 17,958-attendee creative event and what really happened behind the scenes
• How to access my free “Decisions Breakdown” report

If you've ever read a case study and still wondered how they actually decided that, this episode will feel like a breath of fresh air. Listen in and grab the free report linked in the show notes to see the real decisions behind the scenes.

Mentioned in this episode:

Free Report: The Decisions Behind a 17,958-Attendee Creative Event