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Friend, I bet you're sitting on IP you didn't even know you had.

What if your most valuable business asset isn’t your course, your funnel, or your content… but your thinking?

In this week’s Creator’s MBA podcast, I break down why your expertise is already a form of intellectual property, even if you’ve never labeled it that way, and what actually turns experience into a real business asset.

We talk about:

• Why most creators accidentally build content libraries instead of business assets
• How your frameworks, methods, and decision-making patterns are the real value in your business
• What changes when your knowledge becomes something that can exist and operate without you
• And why AI is shifting how creators can scale, not just faster, but smarter

If you’ve ever felt like you’re constantly creating but not really building something that lasts, this episode will change how you think about your business — and what you should be focusing on next.

Mentioned in this episode:

AI Clone Implementation Lab

Other resources: Your Expertise Is Intellectual Property (Even If You’ve Never Thought of It That Way)

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Most business owners aren’t short on information, they’re stuck because they don’t know which direction deserves their full commitment. I

n this episode, I dive into why watching decisions get made in real time teaches you far more than polished advice ever could.

I’m taking you behind the scenes into how judgment is built, not by copying what worked for someone else, but by observing how trade-offs are made, what gets prioritized, and what’s left on the cutting room floor.

If you’ve ever felt overwhelmed by choices or unsure which path to take, this episode will help shift how you think about decision-making in your own business.

What You’ll Learn:

• Why advice often loses its value once your business is working
• The real problem behind “I don’t know what to do next”
• How judgment is built by seeing what almost happened
• Why context matters more than copying success
• What to pay attention to when watching someone make decisions
• Questions to sharpen your own strategic thinking
• How to use this lens to evaluate your own trade-offs

If you’re ready to stop searching for the “right” answer and start building trust in your own thinking, hit play on this episode. And don’t forget to grab the free report I mention—it’s the perfect way to practice this decision-making lens.

Mentioned in this episode:

Free Report: The Decisions Behind a 17,958-Attendee Creative Event

$1M HobbyScool Experiment

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We often hear about success after it happens, but what if the real learning is in the decisions, not just the outcomes?

In this episode of the Creator’s MBA podcast, I share the real reason behind the $1 million HobbyScool experiment—and it’s probably not what you think. This isn’t about a dramatic pivot or fixing something broken. HobbyScool was working. The experiment started because I realized that, as my business grew, what I needed most wasn’t more case studies or strategies, it was clarity around how decisions are actually made when the outcome isn’t obvious.

This episode is a transparent look at why I’m documenting the thinking, the trade-offs, and the context behind every key decision, not just the highlight reel. If you're beyond the beginner stage and craving more nuanced, in-the-moment insight, this is for you.

What You’ll Learn:

• Why I shifted focus from outcomes to real-time decision-making
• The hidden cost of polished success stories and post-mortems
• What decisions actually look like when the outcome isn’t clear
• Why real growth comes from decision patterns—not one big move
• How I’m documenting uncertainty to sharpen judgment (yours and mine)
• The backstory behind a 17,958-attendee creative event and what really happened behind the scenes
• How to access my free “Decisions Breakdown” report

If you've ever read a case study and still wondered how they actually decided that, this episode will feel like a breath of fresh air. Listen in and grab the free report linked in the show notes to see the real decisions behind the scenes.

Mentioned in this episode:

Free Report: The Decisions Behind a 17,958-Attendee Creative Event

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The numbers I check every single week (and why they matter more than dashboards)

If you’ve ever found yourself buried in data but still unsure about what’s actually moving the needle in your business, you’re not alone. In this episode, I’m sharing the exact weekly numbers I track as a Creator CEO—no overwhelm, no vanity metrics, just high-impact visibility that helps me make better decisions, faster.

We’re not diving into spreadsheet chaos or dozens of dashboards. Instead, I’ll show you how to focus on three core areas that give you the clarity to lead your business like a CEO. Whether you’re earning six figures or just starting out, these are the metrics that matter—and the ones you can let go of.

What You’ll Learn:

• Why more data doesn’t equal more clarity
• The #1 mindset shift from creator to CEO
• The three key questions that guide all my business decisions
• How to identify what’s actually earning in your business right now
• Why cost isn’t just money—and what that means for your offers
• How a CEO dashboard helps you scale, simplify, or let go
• The reason I check these numbers weekly (not daily, not quarterly)

If decision fatigue has been creeping in, this episode will help you cut through the noise and get clear on what deserves your focus. Tune in and let’s build a business that runs with intention—not guesswork. 🎧

Mentioned in this episode:

Creator's MBA Lab

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If you’ve been sending consistent, thoughtful emails but the results still feel underwhelming, there’s a reason and it’s not that newsletters stopped working. It’s that the rules have quietly changed.

In this episode, I dig into the State of Newsletters 2026 report from Beehiive and share why email is now the most stable (and profitable) part of the creator economy. I’ll walk you through what’s shifting, what’s no longer working, and how to build a newsletter system that actually supports your business long-term.

What You’ll Learn:

• Why newsletters feel broken—and why they’re not
• The new role email plays in your business
• How to shift from megaphone to “digital coffee shop”
• The #1 reason newsletters don’t drive revenue
• Why 90-day planning changes everything

If your newsletter has been running on guesswork, this episode will help you bring structure, strategy, and results back into your inbox.

Mentioned in this episode:

Newsletter Profit Club

The State of Newsletters 2026

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If you're tired of hustling for every new subscriber or drowning in launch mode, this episode is your fresh new strategy. We're diving into how you can host low-lift, high-impact events that grow your email list without the stress.

I sat down with Michelle Pontvert, my go-to expert for “easy events,” to talk all things bundles, summits, and out-of-the-box collaborations.

Michelle shares how to attract aligned subscribers without the overwhelm, by leaning into minimalist formats that are intentional, powerful, and surprisingly simple to pull off.

From email-only events to private podcast summits, you’ll walk away with fresh ideas you can implement right now.

We also dig into what makes a collaborative event truly work—for both you and your guest contributors—and how to make it a win-win so your list (and reputation) grow at the same time.

What You’ll Learn:

• The difference between bundles and summits—and when to use each
• Why hosting your own event can 10x your email list growth
• How to design a “minimalist” event that still gets major results
• Unique event formats you’ve probably never considered (but should!)
• Michelle’s favorite low-lift collaboration strategies
• How to create a win-win experience for your contributors
• Tips to turn new subscribers into long-term fans and buyers

Whether you’ve hosted events before or you’re just starting to think about it, this conversation will change the way you see audience growth.

Tune in—you’ll leave with a dozen lightbulb moments and at least one new idea to try in your next quarter.

🎧 Hit play and let’s make email list building easy again.

Mentioned in this episode:

Where to find Michelle: Website

Free gift: Take my Format Finder Quiz

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Ever feel like your business should be working, but something still feels off?

If you're no longer a beginner, if you've launched, built an audience, and proven your offers… yet somehow, things feel heavier, more confusing, or even stuck—this episode is for you. I'm diving into a sneaky growth killer that doesn't get talked about enough: decision friction.

What I’ve learned over the years is that most smart, experienced business owners don’t stall at the start. They stall after things begin to work, when they’re faced with multiple good options and no clear next step.

In this episode, I’ll help you recognize the subtle signs that you’re dealing with a decision problem (not a strategy or execution problem), and why that matters more than ever right now.

What You’ll Learn:

• Why momentum stalls after your first big wins
• How decision friction masquerades as productivity
• The 4 most common patterns that signal a decision problem
• Why more tools, courses, and data don’t solve this
• What to do instead of launching (again) or growing your audience (again)
• The real cost of optimizing the wrong thing
• How the Flywheel Decision Session helps you regain clarity and energy

If you've been circling the same decisions for weeks or even months, this episode might be the permission and clarity you've been waiting for. Tune in and let’s get your momentum back on track.

Mentioned in this episode:

Flywheel Decision Session

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What do you get when you put seven experienced, introverted, neurodivergent business owners on a Zoom call to reflect on the year?

A conversation that’s part strategy session, part therapy, and all real talk.

In our most recent Weird Hermits roundtable, we cracked open the good, the bad, and the deeply weird parts of running six-figure businesses in 2025. No glossy case studies. No “just manifest it” energy. Just honest reflection on what actually moved the needle and what we’re leaving behind in 2026.

Here’s a taste of what came up:

→ Monica tripled her revenue in the second half of the year by building “Inbox Experiments, ” GPT-powered freebies that sparked hundreds of email replies and real sales conversations.

→ Tara weathered a hard season thanks to her evergreen systems. Her six-month nurture sequence, Pinterest traffic, and SEO kept her business running while she stepped away.

→ Kate stopped chasing 7-figure milestones and focused on high-profit, low-stress systems. One ad she launched in February became her best performer by July, because she kept refining her backend funnel.

→ Steph realized she was outsourcing things she could’ve automated. After simplifying her systems and reconnecting with her love for deep implementation, her profits surged and burnout dropped.

→ Ruth faced a financial reckoning in 2024 and used it to completely revamp her money systems. Now, she’s tracking everything, building reserves, and feeling more in control than ever.

→ Liz let go of a legacy brand (RIP Blogger Breakthrough) and rebranded to Creator Ops Hub. It was scary… but gave her the clarity and alignment she’d been craving.

→ Sage, who hosted the roundtable, shifted from low-ticket tripwires to more premium offers like her Goodbye 9 to 5 Mastermind and saw revenue and energy skyrocket. She’s focusing on what brings her joy: coaching, teaching, and helping her clients hit consistent 10K months.

→ Destini (that’s me!) doubled down on rinse-and-repeat systems and ad strategies. My HobbyScool events continued to deliver consistent results, and I also talked about how I am currently experiencing extreme burnout and what I'm doing to address it.

We also opened up about:

• Boundary-setting (and boundary-breaking)
• Overthinking vs. making quick decisions
• Letting go of overcomplicated funnels
• Automating lead gen to buy back time
• And reimagining what “success” actually looks like now

🎧 Listen to the full 2026 Planning Roundtable

If you're making moves for the new year and wondering what to change, automate, or simplify, this is a conversation you won’t want to miss. It’s unfiltered, encouraging, and full of aha moments you can apply right now.