In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social.

Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand.

Being a faceless entity is the old way of marketing your brand. Building your personal brand alongside a social media strategy will give you the edge over your competitors.

Anna and Ella speak about the benefit of putting a face to your company and letting customers know what is happening within your business. Give your customers time to get to know you and they will be more likely to buy from you.

In the podcast you will learn:

• Why you need a personal brand
• How your business will benefit from putting a face in front of the business
• What to do to build your personal brand
• How to maintain a consistent public message in your brand

Learn more about Ella's work at https://muchmoresocial.co.uk/

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time.

The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.

Anna emphasises the importance of having a backlog of content and using scheduling tools. Having a backlog of content takes the weight off having to create content in a rush, and scheduling tools mean you don't have to remember to post onto various social channels.

In the podcast you will learn:

• What to do to make content creation easier
• Why you should create a backlog of content
• Why you need to have a content database
• How to repurpose content

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren't, then there is less competition and you will stand out from the crowd.

Anna encourages you to do something different to your competitors. The corporate tone may feel safe but it could actually alienate your customers. Humanise your marketing by simplifying things, adding humour, or maybe even offer advice. Anna shares stories of how she brought fun and uniqueness to her marketing.

In the podcast you will learn:

• Why should market in off-peak times
• What made Anna start doing LinkedIn
• How you can humanise your marketing plans
• Anna's tips for you to stand out from the competition

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business.

Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction.

In the podcast you will learn:

• Why Anna launched her podcast
• What made her start her company
• What to do when the leads aren't coming in
• How to become a better marketer

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks about how to reuse content.

Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you're likely to produce a better piece of work.

By creating content with repurposing in mind from the beginning, you can reuse pieces of it elsewhere without your audience feeling like you're cutting corners. That allows you to focus on doing one thing, still getting work done whilst requiring less effort, and create a backlog of content.

In the podcast you will learn:

• Why you should reuse your content
• How to repurpose your content
• Why you need to have a bank of content to use
• The importance of revisiting a topic

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn.

Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content.

There are many ways you can use video for marketing purposes, such as repurposing existing videos or turning longform content into podcasts. Repurposing video content is a fast and efficient way of using video in your marketing strategy. You can take audio content that you've already created and turn it into a video using apps such as Headliner (See Gillian's video showing her using Headliner to create a LinkedIn cover story).

In the podcast you will learn:

• Why you should use video marketing
• How to make the most of video marketing
• What to do to get the most out of one video

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to
https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna recaps what was covered in episode 032 by Janine Coombs and shares her thoughts on how she will incorporate these new methods into her business.

Anna speaks about the problem with trying to sell without selling and how to pitch your services. A lot of people don't want to be sold to, they want to buy what they need and not be forced into buying something.

This is where the art of "selling without selling" comes in. It's all about finding out what your audience wants and needs and then giving it to them in a way that doesn't feel like you're trying to sell anything at all.

In the podcast you will learn:

• How to sell your business without pitching
• The problems faced with client services business and getting sales
• The benefits of outsourcing tasks

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to
https://thosethatdare.com/

In this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson!

They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how you do it - and repeat content without fearing that everyone has already seen it… because they haven't!

In the world of content marketing, it is key to create content in a way that provides prospects with logical next steps and then makes it easy to transact with you. A great place to start with content creation is to share pain points and how your product or service solves that for your ideal buyer profile.

In the podcast you will learn:

• The process of making someone an offer
• Why you need to remind people of who you are and what you do
• Using pain points as a way deliver valuable content
• Why selling is serving when you do it right!
• How to create the logical next steps of clients to come to you

Check out Janine's latest blog via https://janinecoombes.co.uk/high-ticket-service-sales/

Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.

We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.

For more information about this week's episode, head to https://thosethatdare.com/