Episodes

  • How Does Your Business Make Money? Revenue Models Explained

    How Does Your Business Make Money? Revenue Models Explained
    Oct 6 2026
    How does your business make money, and is your revenue model strong enough to sustain your mission?DO GOOD X hosts Kimberly Daniel and Stephen Lewis explain the difference between a business model and a revenue model and explore how social entrepreneurs can build financially sustainable, purpose-driven businesses.Discover how customer discovery can help you choose between one-time purchases, subscriptions, memberships, B2B2C partnerships, usage-based pricing, and blended revenue models. Kimberly and Stephen also examine how grants, pricing confidence, scarcity thinking, and personal money stories can influence your business decisions.Learn how to create, capture, and deliver value while choosing a revenue model that reflects your customers, costs, expertise, and impact.WHAT YOU WILL LEARN IN THIS EPISODE✅ The difference between a business model and a revenue model✅ How customer discovery can reveal the right revenue model and pricing strategy✅ Why grants, donations, and a single revenue stream may not provide long-term sustainability✅ How your personal money beliefs can influence your pricing and business decisionsJoin the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow an impactful business with intention.TIMESTAMPS(00:00) How Does Your Business Make Money? Revenue Models Explained(01:01) How does your business actually make money?(03:50) Business models vs. revenue models(08:53) Different ways customers can pay for the same solution(10:10) Revenue model myths and the limits of grant funding(14:03) Subscriptions, memberships, B2B2C, and other revenue models(17:39) Using customer discovery to choose a revenue model(22:07) Charging for the true value of your work(24:13) How personal money stories affect your business(27:07) Replacing scarcity thinking with an abundance mindsetKEY TAKEAWAYS💎 A business model explains how an organization creates, captures, and delivers value, while a revenue model explains how the organization generates income.💎 Customer discovery can reveal how often customers experience a problem, what they currently pay for a solution, and which payment structure may work best.💎 A blended revenue model can provide more stability than relying entirely on grants, donations, or one source of income.💎 Founders must examine how their personal beliefs about money, value, and scarcity influence their pricing and revenue decisions.ABOUT THE HOSTSKimberly Daniel is a community builder, coach, and communication strategist who comes from generations of faith-driven leaders and entrepreneurs. She believes purpose should inspire people to contribute to the common good and helps entrepreneurs clarify their ideas, communicate their value, and build meaningful businesses.Stephen Lewis is a catalyst for positive change in communities and businesses. For more than two decades, he has inspired leaders and entrepreneurs to live and work on purpose with intention, faith, and a commitment to well-being.MENTIONED IN THIS EPISODEBuild the Damn Thing by Kathryn FinneyDO GOOD X RESOURCESDO GOOD XDO GOOD X Startup AcceleratorDO GOOD X Mastermind RetreatDO GOOD X on LinkedInCONNECT WITH THE HOSTSKimberly Daniel on LinkedInStephen Lewis on LinkedIn
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    30 mins
  • Intentional Listening: A 7-Minute Practice for Building a Better Business

    Intentional Listening: A 7-Minute Practice for Building a Better Business
    Sep 22 2026
    Are you truly listening to yourself and your customers, or are you simply waiting for your turn to respond?On this DO GOOD X episode, hosts Kimberly Daniel and Stephen Lewis explore how intentional listening can help entrepreneurs make better decisions, strengthen customer relationships, and build more responsive businesses.Entrepreneurs spend considerable time explaining, pitching, defending, and doing. Kimberly and Stephen discuss why creating space for stillness, reflection, and curiosity is just as important. Kimberly shares how setting aside intentional time helps her reflect on client feedback, reconnect with her calling, and determine how her business can better serve people and organizations.The hosts also share personal experiences of being in rooms that were not designed to hear their perspectives. Kimberly reflects on being the only Black woman at a table where people discussed investing in Black communities without inviting her into the conversation. Stephen explains why those experiences inspired him to create gatherings that recognize the collective wisdom within a room.Kimberly then leads listeners through a seven-minute guided practice designed to help entrepreneurs notice what they are carrying, reconnect with the original reason they started their businesses, and listen more carefully to the people they serve.WHAT YOU WILL LEARN IN THIS EPISODE✅ Why intentional listening is essential for entrepreneurs, leaders, and teams✅ How being excluded from conversations can shape the way you create space for others✅ Why listening to yourself, your calling, and your customers can lead to better business decisions✅ A seven-minute guided practice to help you slow down, reflect, and identify your next stepJoin the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow an impactful business with intention.TIMESTAMPS(00:00) The 7-Minute Listening Practice Every Entrepreneur Needs(01:22) Listening to your customers and yourself(03:10) Slowing down to reflect as an entrepreneur(04:15) What happens when people do not feel heard(06:58) Listening to your customers, community, and calling(07:30) Creating spaces where every voice is valued(10:30) Guided intentional listening practice(14:37) Reconnecting with the purpose behind your business(15:58) Listening to the people you are building for(17:58) Turning reflection into intentional action(18:43) Making intentional listening a daily disciplineKEY TAKEAWAYS💎 Entrepreneurs need intentional time to stop doing, become still, and listen to what their experiences and customers are telling them.💎 Inclusive leaders create spaces where people are not only present but also invited to contribute their perspectives.💎 Listening to customers can uncover overlooked feedback and inspire stronger products, services, and solutions.💎 A short daily listening practice can help entrepreneurs reconnect with their purpose and identify one thoughtful next step.ABOUT THE HOSTSKimberly Daniel is a communication strategist, coach, and community builder who comes from generations of faith-driven leaders and entrepreneurs. She believes purpose should guide people to contribute to the common good and helps entrepreneurs communicate their value, strengthen their ideas, and build meaningful businesses.Stephen Lewis is a catalyst for positive change in communities and businesses. For more than two decades, he has inspired leaders and entrepreneurs to live and work on purpose with intention, faith, and a commitment to well-being.DO GOOD X RESOURCESDO GOOD XDO GOOD X Startup AcceleratorDO GOOD X Mastermind RetreatDO GOOD X on LinkedInRELATED LISTENINGExplore more episodes of the DO GOOD X PodcastCONNECT WITH THE HOSTSKimberly Daniel on LinkedInStephen Lewis on LinkedIn
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    21 mins
  • How to Find Your Ideal Paying Customer Before You Launch

    How to Find Your Ideal Paying Customer Before You Launch
    Sep 8 2026
    Who is actually willing and able to pay for the solution your business provides?On this DO GOOD X episode, hosts Kimberly Daniel and Stephen Lewis explain why identifying an ideal paying customer is essential for building a sustainable, purpose-driven business. Passion and service may inspire an idea, but founders still need evidence that a real market exists.Kimberly and Stephen explore why faith-driven and social entrepreneurs may feel uncomfortable charging for their work, from a service-oriented mindset to imposter syndrome and doubts about their own value. They explain how greater clarity about your customer, including their age, location, values, needs, and ability to pay, can strengthen both your offer and your marketing.The conversation walks founders through customer discovery, including creating a customer profile, asking open-ended questions, choosing interviews or surveys, reviewing feedback without defensiveness, and continuing to listen as the business grows. They also explain the difference between a prototype and a minimal viable solution, or MVS, and why an early test should cost as little as possible.Whether you are preparing to launch or revisiting an existing offer, this episode provides practical steps to test demand, learn what customers already do to solve the problem, and build something people will pay for.WHAT YOU WILL LEARN IN THIS EPISODE✅ Why an ideal customer must also be an ideal paying customer✅ How to conduct customer discovery through interviews, surveys, and open-ended questions✅ The difference between a prototype and a minimal viable solution, or MVS✅ How to test a business idea at minimal cost before making a major investmentJoin the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow an impactful business with intention.TIMESTAMPS(00:00) How to Find Your Ideal Paying Customer Before You Launch(00:37) Meet hosts Kimberly Daniel and Stephen Lewis(01:06) Why loving an idea does not prove there is a market(02:26) Defining your ideal paying customer(06:15) Why purpose-driven founders may struggle to charge(08:42) Imposter syndrome, personal value, and pricing(09:52) The customer discovery process(13:37) How many potential customers should you talk to?(17:01) How customer feedback helped Arbro House refine its brand(17:57) Ongoing customer discovery, prototypes, and minimal viable solutions(22:12) How much should you spend on an MVS?(23:40) Two actions every founder should take nextKEY TAKEAWAYS💎 A sustainable business needs customers who value the solution, are willing to pay for it, and can afford it.💎Customer discovery helps founders replace assumptions with real evidence about customer needs, behaviors, and spending.💎A prototype shows what an idea could become, while an MVS lets customers experience and test a small-scale version of the solution.💎Customer discovery is ongoing. Successful businesses continue listening, learning, and refining long after launch.ABOUT THE HOSTSKimberly Daniel is a community builder, coach, and communication strategist who comes from generations of faith-driven leaders and entrepreneurs. She helps purpose-driven founders clarify their ideas, communicate their value, and build businesses that contribute to the common good.Stephen Lewis is a catalyst for positive change in communities and businesses. For more than two decades, he has inspired leaders and entrepreneurs to live and work on purpose with intention, faith, and a commitment to well-being.DO GOOD X RESOURCESDO GOOD XDO GOOD X Startup AcceleratorDO GOOD X Mastermind RetreatDO GOOD X on LinkedInMENTIONED IN THIS EPISODEBuild the Damn Thing by Kathryn FinneyRELATED LISTENINGExplore more episodes of the DO GOOD X PodcastCONNECT WITH THE HOSTSKimberly Daniel on LinkedInStephen Lewis on LinkedIn
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    26 mins
  • Building Chocolate Yoga Destinations: Faatima Harley on Sound Healing and Self-Care

    Building Chocolate Yoga Destinations: Faatima Harley on Sound Healing and Self-Care
    Aug 25 2026
    How can a personal healing journey inspire a business that serves others?On this DO GOOD X episode, hosts Kimberly Daniel and Stephen Lewis welcome Faatima Harley, founder of Chocolate Yoga Destinations, for a conversation about sound healing, inclusive wellness, and entrepreneur self-care.After receiving a thyroid cancer diagnosis, Faatima began exploring yoga, meditation, healthy living, and other complementary wellness practices alongside traditional medicine. Her journey eventually led her to become an award-winning sound healer, Reiki Master Teacher, yoga teacher, and breathwork facilitator.Faatima explains how offering virtual sound baths during the pandemic revealed a widespread need for rest, connection, and stress relief. She also discusses why representation matters in wellness spaces, what she learned by listening to her community, and how self-care can help entrepreneurs manage challenges without becoming overwhelmed by burnout.The episode concludes with a guided breathing, body-scan, affirmation, and meditation practice that listeners can follow wherever they are.WHAT YOU WILL LEARN IN THIS EPISODE✅ How Faatima’s thyroid cancer diagnosis influenced her personal healing journey and business✅ Why sound healing may help people quiet their minds, reduce stress, and sleep better✅ How listening to family, friends, and early participants helped Faatima identify a genuine need✅ Why representation can make yoga, Reiki, and sound healing feel more accessible✅ How Faatima creates inclusive, judgment-free wellness experiences for different ages and bodies✅ Why entrepreneurs need consistent mental, physical, and emotional self-care✅ A guided practice for breathing, releasing tension, and reconnecting with yourselfJoin the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow an impactful business with intention.TIMESTAMPS00:00 Welcome to the DO GOOD X Podcast00:55 Meet hosts Kimberly Daniel and Stephen Lewis02:12 Introducing Faatima Harley and Chocolate Yoga Destinations04:15 How a thyroid cancer diagnosis shaped Faatima’s healing journey05:31 Addressing insomnia, stress, anxiety, and the need for self-care07:04 How clients describe the effects of Reiki, sound baths, and yoga08:43 How the pandemic inspired Chocolate Yoga Destinations10:34 Making yoga, Reiki, and sound healing accessible to more people11:02 Why representation matters in wellness spaces12:17 Training practitioners and expanding the reach of healing work14:21 Guided breathing, body scan, affirmations, and meditation27:09 Faatima’s self-care message for entrepreneurs28:21 DO GOOD X Mastermind Retreat invitation29:00 Closing reflectionsKEY TAKEAWAYS💎 A personal healing journey can inspire a business that addresses a genuine community need.💎 Faatima’s clients report that sound baths and energy-healing practices support pain relief, better sleep, and greater calm.💎 Representation and education can make holistic wellness practices feel more accessible.💎 Consistent self-care can help entrepreneurs manage challenges and reduce the risk of burnout.ABOUT THE GUESTFaatima Harley is a healing artist and the founder of Chocolate Yoga Destinations. She is an award-winning sound healer, Reiki Master Teacher, yoga teacher, breathwork facilitator, and self-care advocate.Inspired by her own healing journey, Faatima creates inclusive, judgment-free spaces where people of different ages, backgrounds, and body types can slow down, reconnect with themselves, and explore holistic wellness practices. She also trains sound healers and Reiki practitioners, helping extend this work into communities, hospice care, and family-support settings.Connect with Faatima:Chocolate Yoga DestinationsDO GOOD X RESOURCESDO GOOD XDO GOOD X Startup AcceleratorDO GOOD X Mastermind RetreatDO GOOD X on LinkedInRELATED LISTENINGDr. Heber Brown III on Ending Food Apartheid Through the Black Church Food Security NetworkCONNECT WITH THE HOSTSKimberly Daniel on LinkedInStephen Lewis on LinkedIn
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    30 mins
  • Why 43% of Startups Fail (and How to Avoid It)

    Why 43% of Startups Fail (and How to Avoid It)
    Aug 11 2026

    Social Entrepreneurship thrives when passion meets a real market need, and this episode of DO GOOD X breaks down exactly how to tell the difference. Hosts Kimberly Daniel and Stephen Lewis explore why so many founders build from feeling rather than evidence, sharing a sobering statistic: 43% of startups fail simply because no one wanted what they built. Through real stories, including Heber Brown's Black Church Food Security Network, listeners learn a simple business validation framework to test ideas before investing time, money and energy into a business that the market may not want.

    What You Will Learn in this Episode:

    ✅ How to tell if your business idea is built on genuine market need or just personal passion

    ✅ Why customer discovery and business validation matter before you launch or scale

    ✅ How Heber Brown turned lived experience into a profitable social venture, the Black Church Food Security Network

    Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

    TIMESTAMPS:

    00:00 A purpose-driven conversation about why passion alone will not tell you what problem your business should solve

    04:43 CB Insights data reveals forty-three percent of startups fail from a lack of market need

    09:38 Moving from assumption to real curiosity, three questions for genuine customer discovery

    13:33 Heber Brown's journey building the Black Church Food Security Network from lived experience

    16:44 A practical fill-in-the-blank exercise to clarify your business validation problem statement

    19:53 Check out the Mastermind retreat coming in October 2026 in Atlanta

    KEY TAKEAWAYS:

    💎 A great story about your own struggle is not proof that a market exists for your solution

    💎 Talking to five people closer to the problem than you gives real validation, not just confidence

    💎 Business needs shift with the market, so revisit your problem statement often, not just once

    ABOUT THE GUEST:

    RESOURCES MENTIONED:

    DO GOOD X - Website

    DO GOOD X - LinkedIn

    Dr. Heber Brown III on Ending Food Apartheid Through Black Church Food Security Network

    DO GOOD X - Mastermind Retreat

    Connect with Hosts:

    Kimberly Daniel LinkedIn

    Stephen Lewis LinkedIn
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    22 mins
  • Legacy Talk: Kimberly & Stephen on Purpose-Driven Business

    Legacy Talk: Kimberly & Stephen on Purpose-Driven Business
    Jul 28 2026

    What would the world lose if you never chased your dream? DO GOOD X hosts Kimberly Daniel and Stephen Lewis reflect on that very question in an episode built around purpose-driven entrepreneurship, legacy, and faith-driven leadership. Stephen leads a guided meditation asking listeners to picture their happy place and trace it back to the generational legacy that made it possible. Kimberly reflects on 150 years of family land in Virginia and what it means to build something meant to outlast her. A moving reminder that your business can be a legacy-focused entrepreneurship act of service, not just a strategy.

    What You Will Learn in this Episode:

    ✅ Discover how purpose-driven business owners connect their daily work to a larger sense of legacy

    ✅ Learn a guided meditation practice for intentional living and reconnecting with your entrepreneurial vision

    ✅ Understand how social entrepreneurship and community impact shape a founder's deeper why

    Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

    TIMESTAMPS:

    00:00 Discussing the legacy you hope to leave on this world

    03:38 Kimberly shares her family's 150-year Virginia land legacy and its lessons on entrepreneurship

    05:46 Stephen asks thought-provoking questions about business and a life that creates good

    09:43 A guided meditation begins, grounding listeners in breath, presence, and intentional living

    19:13 Stephen asks what the world could become through your audacious dreaming and business

    33:43 Details on the DO GOOD X Mastermind Retreat for founders pursuing legacy-focused entrepreneurship

    KEY TAKEAWAYS:

    💎 Your business is never just about profit; it's a vessel for generational legacy and community impact

    💎 Reflecting on who created your favorite happy place reveals how legacy-focused entrepreneurship already shapes your life

    💎 The gap between comfort and action is where true audacious dreaming and purpose take root

    ABOUT THE GUEST:

    RESOURCES MENTIONED:

    DO GOOD X - Website

    DO GOOD X Mastermind Retreat - Apply Today

    DO GOOD X - LinkedIn

    Measuring Impact with Amelia Conrad: Seeing Beyond the Numbers

    Social Entrepreneurship: Defining Legacy, Impact And Social Good

    Connect with Hosts:

    Kimberly Daniel LinkedIn

    Stephen Lewis LinkedIn
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    29 mins
  • Social Entrepreneurship: Defining Legacy, Impact, And Social Good

    Social Entrepreneurship: Defining Legacy, Impact, And Social Good
    Jul 14 2026

    Can your business change the world and still turn a profit? On this episode of DO GOOD X, hosts Kimberly Daniel and Stephen Lewis dive deep into social good, breaking down four powerful questions every founder should ask before scaling further. From community flourishing to environmental responsibility, they explore how a social good footprint rooted in impact and principles can guide purpose-driven business decisions every single day. With real stories from Homeboy Industries, Patagonia, and Goodr, this episode is a must-listen for anyone building a lasting legacy that outlasts the bottom line and inspires future generations.

    What You Will Learn in this Episode:

    ✅ Discover how social entrepreneurship identifies positive impact by exploring which communities truly flourish because your business exists.

    ✅ Learn the four pillars of social good, including harm reduction and restorative business, so your work targets real injustice at its roots.

    ✅ Understand how a social good footprint blends impact and principles to guide purpose-driven business decisions from day one.

    Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

    TIMESTAMPS:

    00:00 A conversation on the state of social good and why this topic matters

    04:29 Stephen asks the bottom-line questions

    07:12 Defining the four pillars of social good: flourishing, harm reduction, thriving communities, and restorative work

    15:42 Introducing the social good footprint: impact and principles shaping purpose-driven business.

    20:50 Real-world examples of social good in action, including Homeboy Industries, Patagonia, and Goodr.

    25:58 Reflection on questions on legacy and the principles guiding your purpose-driven business.

    KEY TAKEAWAYS:

    💎 Legacy isn't built at the finish line; it's shaped by every decision inside your purpose-driven business from day one.

    💎 True social impact requires targeting injustice at its roots, not just improving conditions for those already stable.

    💎 A social good footprint works like a carbon footprint for your values, tracking the principles that shape your supply chain and staffing.

    RESOURCES MENTIONED:

    DO GOOD X - Website

    DO GOOD X - LinkedIn

    Measuring Impact with Amelia Conrad: Seeing Beyond the Numbers

    Mastermind Retreat | DO GOOD X

    Connect with Hosts:

    Kimberly Daniel LinkedIn

    Stephen Lewis LinkedIn

    SEO KEYWORDS:

    DO GOOD X, Kimberly Daniel, Stephen Lewis, Entrepreneurs, Purpose-Driven Business, Social Entrepreneurship, Social Good, Social Impact, Flourishing Community, Faith Driven Entrepreneurship, Social Good Footprint, Legacy Building, Restorative Business, Environmental Responsibility, Thriving Communities, Positive Impact
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    28 mins
  • You Are Your Greatest Asset: A Guide for Founders

    You Are Your Greatest Asset: A Guide for Founders
    Jun 30 2026

    Entrepreneur burnout is real, and for purpose-driven founders, losing yourself in the grind can quietly disconnect you from your why. On this week's DO GOOD X, hosts Kimberly Daniel and Stephen Lewis open the season with a powerful reminder: you are your greatest asset. Through honest reflection and a deeply grounding guided meditation for business owners, they invite social entrepreneurs to slow down, reconnect with their gifts, and reclaim their sense of calling. This episode is your reset.

    What You Will Learn in this Episode:

    ✅ Why entrepreneur burnout happens even to the most purpose-driven founders, and how losing yourself in the daily grind quietly erodes your decision-making, creativity, and connection to your mission.

    ✅ How a guided mindfulness practice can serve as more than a luxury; it is a genuine lifeline that helps social entrepreneurs recenter, recover their sense of call, and lead from a grounded, intentional place.

    ✅ How to identify the personal practices, supportive people, and inner gifts that keep you tethered to your entrepreneurial mindset so you are equipped before the next challenge arrives, not just after burnout hits.

    Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

    TIMESTAMPS:

    00:00 Stephen opens on how founders lose themselves and why entrepreneur burnout threatens purpose and sustainability

    04:14 Stephen shares personal experiences on when a founder's well-being suffers

    07:18 Kimberly leads a guided meditation for purpose-driven business owners to reconnect with gifts, mindset, and identity

    22:42 Kimberly concludes a mindful meditation of grounding practices for intentionally taking care of yourself

    27:40 Closing inspiration and details on the DO GOOD X Mastermind Retreat for mission-driven entrepreneurs in Atlanta this fall

    KEY TAKEAWAYS:

    💎 Entrepreneur burnout does not just drain your energy; it quietly separates you from the very vision and calling that started your business. Protecting your inner life is one of the most strategic business decisions you can make.

    💎 Your gifts, your perspective, and your sense of purpose-driven call are not soft extras; they are the irreplaceable core of what you bring to your business. No investor, team member, or idea replaces what only you carry.

    💎 Building a personal toolkit of grounding practices, trusted people, and moments of stillness before challenges arise is what separates founders who sustain their work from those who burn out in silence.

    RESOURCES MENTIONED:

    DO GOOD X - Website

    DO GOOD X Start Up Accelerator

    DO GOOD X - LinkedIn

    Connect with Hosts:

    Kimberly Daniel LinkedIn

    Stephen Lewis LinkedIn

    SEO KEYWORDS:

    DO GOOD X, Kimberly Daniel, Stephen Lewis, Entrepreneurs, Purpose-Driven Business, Entrepreneur Burnout, Mindfulness For Entrepreneurs, Entrepreneurial Journey, Self-Care For Founders, Business Sustainability, Mission-Driven Entrepreneur, Faith-Based Leadership, Recenter, Find Your Why, Business Assets
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    31 mins