• 460. Prioritizing Return on Experience (ROX), with Lisa Conarton
    Jan 21 2026

    On this episode of Destination on the Left, I talk with Lisa Conarton, CEO of LC Elevated Hospitality, who shares compelling examples of what it means to be a leader in the hospitality and tourism industry. We discuss the importance of building trust, why collaboration is key to success, and the difference between ROI and 'return on experience' (ROX). Lisa also shares how people can be proactive rather than reactive and why understanding how to go with the flow is so important.

    What You Will Learn in This Episode:
    • How Lisa built her career path in hospitality and tourism, moving from convention operations to launching her own destination management consultancy
    • Why earning trust is necessary for leadership and success in hospitality
    • How networking and partnerships have been essential in driving growth for Lisa
    • How Lisa differentiates between ROI (return on investment) and ROX (return on experience), and why focusing on experience benefits both travelers and businesses
    • Why championing creativity encourages authenticity
    • What real-life crisis taught Lisa about letting go, going with the flow, and relying on cultivated partnerships to execute successful events
    • How Lisa approaches partnerships and collaboration, and her examples of coopetition within New York State destination marketing
    The Pillars of Hospitality Leadership

    From full-service hotel management to destination marketing and now as she builds her own consultancy, Lisa has consistently sought out growth opportunities. Her experience has shown that there are three key areas you have to prioritize:

    1. Earning Trust

    Trust has to be earned, particularly in hospitality, where seamless service and reliability are so important. Lisa emphasizes that trust is built over and over and over again, and needs consistency and integrity in every interaction.

    1. Networking and Collaboration

    Networking is the avenue to future collaboration and partnerships, which are the real engines behind growth. Not only do great relationships provide support in crisis, but they also lead to opportunities for greater collective achievements. The very definition of coopetition.

    1. Return on Experience (ROX)

    While return on investment (ROI) is a familiar metric, Lisa also values "return on experience"—the transformative impact of meaningful, memorable interactions that benefit both guests and the businesses serving them. Planning and execution are vital, but so is the focus on creating memories that resonate long after a trip or event ends.

    The Power of Partnerships

    Lisa shares the story of a last minute challenge, when with only 24 hours, she had to move a 150-person event when the venue became unusable due to heat. Through her well-established industry relationships, the move was seamless. While meticulous planning is crucial, so is the ability to let go and trust your partners.

    From her involvement with New York State's Destination Marketing Organizations (DMOs) to local industry partnerships, Lisa's success stories center around shared values and transparent communication. She explains why it's so important to figure out where each partner fits, recognize strengths, and build collaborations that play to everyone's best qualities.

    Resources:
    • Website: lcelevatedhospitality.com
    • LinkedIn Personal: https://www.linkedin.com/in/lisaconarton/
    • LinkedIn Business: https://www.linkedin.com/company/lc-elevated-hospitality/

    We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

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    43 mins
  • 459. Local Culture, Design, and Wow Moments at the Mondrian Mexico City, with Claudia Di Gino
    Jan 14 2026
    On this episode of Destination on the Left, I talk with Claudia Di Gino, General Manager at the Mondrian Mexico City Condesa. Claudia tells the story of building a lifestyle brand in the hotel industry, how partnerships play an important role, and what it means to be part of the community. She shares how her hotel delivers an authentic experience that never fails to surprise and delight its guests. We also discuss what's happening for the brand in 2026 and the opportunities for growth, including the FIFA World Cup coming to Mexico City. What You Will Learn in This Episode: How Claudia's career in hospitality began with an unexpected Disney internship and led to her current role in her hometown of Mexico CityWhy building a lifestyle brand is central to the Mondrian's approach and how the hotel delivers an immersive experience for guests and the local communityWhat makes collaboration and strategic partnerships essential for creating unique guest experiencesHow Mondrian Mexico City differentiates itself through creative amenities, like their Flower Shop concept featuring Mexican producers and local artisanal goodsDelivering a personalized service and curated guest itineraries that drive brand loyaltyHow the upcoming FIFA World Cup presents new opportunities for growthMondrian's commitment to showcasing local culture, history, art, and gastronomy through every aspect of the guest experience Building a Lifestyle Brand Rooted in Community Mondrian Mexico City Condesa is committed to being more than just a hotel, they see themselves as a lifestyle brand deeply tied to their local community. Mondrian's eleven hotels worldwide are strategically placed in each city's cultural and design hotspots, and the Mexico City location is no exception, nestled between the historic Condesa and Roma neighborhoods. The property itself is a protected building with rich architectural history, and every aspect of the design pays homage to local artistry and Mexican culture, including beautiful murals inspired by ancient aqueducts in each guest room. The brand is known for being disruptive, fun, and willing to think outside of classic hospitality norms. They're focused on creating immersive, surprising experiences for both visitors and locals. The community is invited to be part of the property, whether that's through artist showcases, pop-up culinary events, or simply by visiting the lobby for a locally sourced coffee or wine. Creativity and Unique Local Partnerships A recurring theme in Claudia's approach is the creative use of partnerships. One standout example is the hotel's dual-purpose flower and coffee shop, which becomes a wine bar in the evenings, serving only Mexican products. This kind of authentic, locally driven experience is a key reason why guests keep coming back and why the growing community of remote workers living in Condesa/Roma love to pop by. The hotel's carefully chosen collaborations make sharing local celebrations even more fun for guests. For Dia de los Muertos, Mondrian partnered with Xolo Café to provide their famous "pan de muerto" alongside specialty coffee, drawing hundreds of locals and visitors alike. Similarly, partnerships with Mezcal Union and high-profile pop-up events ensure every cultural touchpoint is genuine and memorable. Preparing for the FIFA World Cup Claudia and her team are gearing up for the FIFA World Cup, which will be jointly hosted by Mexico, Canada, and the United States for the first time. Mondrian has just opened a brand-new event space designed to host upscale gatherings against the background of breathtaking skyline views. The team is focusing on safety, personalized concierge service, and handpicked local experiences to ensure guests of the World Cup have a flawless, authentically Mexican visit. Resources: Website: https://mondrianhotels.com/mexico-city-condesa/LinkedIn Personal: https://www.linkedin.com/in/claudia-di-gino-7282855/LinkedIn Business: https://www.linkedin.com/company/mondrian-hotels/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!
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    38 mins
  • 458. How Self Advocacy Fuels Innovation, with Neelu Kaur
    Jan 7 2026

    On this episode of Destination on the Left, I'm joined by the dynamic Neelu Kaur, organizational psychologist, self-advocacy champion, author, and keynote speaker.

    Neelu dispels the myth that self-advocacy is boastful, and we discuss how advocating for yourself can actually be a generous and empowering act. She shares how leaders and teams can create environments where all voices are heard, exploring the innovative concept of "generous exclusion," and the importance of dialing up the "I" or the "we" when the moment calls for it. Neelu also suggests some great practical strategies for promoting authentic self-advocacy in any organization.

    What You Will Learn in This Episode:
    • Why self-advocacy is often misunderstood as boastful and how to reframe it as essential for innovation
    • What "generous exclusion" means, and how being intentional about who participates can lead to more creative outcomes
    • How different processing styles impact participation in meetings, and what leaders can do to create safer spaces for all voices
    • Why structure is necessary for big, creative thinking, and how frameworks borrowed from organizations like Disney help teams brainstorm and dream without self-censoring
    • Understanding what energizes individuals creates a more productive, collaborative environment
    • What practical steps you can take to build self-advocacy skills
    How Speaking Up Transforms Teams and Unlocks Personal Potential

    So many people, particularly women, introverts, or those from cultures that value humility, see self-advocacy as something selfish or boastful. Neelu turns this assumption on its head, describing self-advocacy as the most generous act you can do. By speaking up, you model positive behaviors for others, making it easier for those who follow in your footsteps to do the same.

    When you advocate for yourself, whether it's sharing an idea in a meeting or negotiating your role, you're not just advancing your own interests. You're opening doors, encouraging diversity of thought, and paving the way for colleagues who may face similar barriers.

    The Barriers to Speaking Up and How to Overcome Them

    For years, Neelu thought her professional setbacks stemmed from a lack of skills, but she realized she just hadn't learned to advocate for her ideas. Her silence was frequently misread as disengagement, and fast-paced meetings left her behind.

    To overcome the hurdle of seeing speaking up as boastful, she recommends self-reflection and practical steps, such as practicing self-advocacy in low-stakes situations, like choosing a restaurant for dinner with friends. Leaders and organizations also need to adjust by building meeting structures that allow quieter voices to contribute and encouraging follow-up dialogue beyond real-time meetings.

    Are We Over-Indexing on Collaboration?

    Collaboration is praised as the ideal. But as we discuss, simply adding more people to a meeting doesn't guarantee creativity—or even productivity. Neelu highlights the concept of "generous exclusion" by Priya Parker, sharing why being selective about who joins which meetings lets people focus, minimizes inefficiencies, and leaves room for deep work.

    Organizations often over-index on collaboration, with endless group meetings that crowd out the time needed for innovation. Instead, leaders need to be strategic, invite the right mix of creative minds, give space for diverse strengths, and allow those who need extra processing time to contribute asynchronously.

    Resources:
    • Website: https://www.neelukaur.com/
    • LinkedIn Personal: https://www.linkedin.com/in/neelukaur/
    • LinkedIn Business: https://www.linkedin.com/company/neelu-kaur/

    We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

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    32 mins
  • 457. Inside NTA Travel Exchange, with Nicole Mahoney
    Dec 17 2025
    On this episode of Destination on the Left, I'm at the NTA Travel Exchange in Ottawa to speak with eight leading professionals shaping the future of group travel, tourism, and hospitality. You'll hear insights from leaders who share the latest market trends, traveler behaviors, innovative approaches, and what's ahead for 2026. The conversations explore the strong resurgence of group tours, the rise of small group and multi-generational travel, and a growing demand for immersive, meaningful experiences—from stargazing in Utah to luxury train journeys. You'll discover how industry partnerships and collaborations, such as inter-association alliances and joint destination marketing efforts, are helping operators adapt to challenges and seize new opportunities. In this episode, you'll hear from these knowledgeable tourism leaders: Vince Accardi: https://www.linkedin.com/in/vince-accardi-cae-15890033/Wendy Dobrzynski: https://www.linkedin.com/in/wendy-dobrzynski-9604851/Chad Ellis: https://www.linkedin.com/in/chad-ellis-8227611b0/Jeff Bont: linkedin.com/in/jeff-bont-832a7513Richard Arnold: https://www.linkedin.com/in/richard-arnold-597ab536/Brenna Moore: https://www.linkedin.com/in/brennamooreJason Murray: https://www.linkedin.com/in/jason-murray-585426219/Brent Dalrymple: https://www.travelsunrise.com/about/team/brent-dalrymple What You Will Learn in This Episode: How group tours are evolving, including the rise of small-group and multi-generational travelWhy immersive and experiential travel is in high demand, with travelers seeking story-rich, active adventuresWhat industry leaders are seeing in terms of major market trends, including a resurgence in demand and travelers' changing expectationsHow partnerships and collaborations between associations, DMOs, and attractions are strengthening the group travel industry and opening new marketsWhy upcoming events like the Route 66 Centennial and America's 250th anniversary are shaping new itineraries and driving tour planning for 2026What challenges operators are facing, such as shifting consumer sentiment and border issuesHow technology, data, and consumer insights are being used to track travel sentiment and inform future business decisions across the travel sector A New Wave of Group Travelers At this year's NTA Travel Exchange in Ottawa, we bring together a great lineup of industry leaders to discuss key trends, challenges, and innovations set to shape group tourism into 2026 and 2027. From new tour models and demographic shifts to major anniversaries and the rise of experiential itineraries, these insights reveal an industry that's not only recovering but thriving. It's an exciting time for group travel. Both Vince Accardi and Wendy Dobrzynski explain why the "senior" market is no longer a monolithic group—retirees are younger, wealthier, more adventurous, and more interested in curated, comfortable experiences. Buses are once again filling up, often with multi-generational families and smaller groups seeking meaningful, shared adventures. Richard Arnold highlights that small group tours remain in demand, with 2026 departures already selling out. Flexible departure sizes, customized itineraries, and a willingness to split larger busloads into more intimate cohorts are key strategies for operators catering to evolving traveler preferences. Experiential and Immersive Travel Takes Center Stage Today's groups are looking for more than sightseeing, they're after immersive, story-rich experiences. Chad Ellis from Boda Borg Boston shares how activity-based attractions built around collaboration and problem-solving are striking a chord with groups large and small, from school trips to team-building getaways. Jason Murray of Southwest Adventure Tours reports a boom in experiential travel, especially among families booking private adventures to explore the outdoors and the night sky together. His new focus on "astro tourism" with Dark Sky Adventures reflects a growing appetite for education, enrichment, and unique moments under rare night skies. The Power of Partnership If there's one recurring theme, it's the transformative power of partnership. From national associations banding together in support of their members, to innovative cross-state collaborations like Wendy Dobrzynski's Dynamic Destinations, cooperation is helping travel businesses and DMOs expand reach, cut costs, and deliver even better value for travelers. Jeff Bont from Rocky Mountaineer and Canyon Spirit illustrates another kind of collaboration, working closely with tour operators and travel agencies to create sell-out trips, leveraging iconic anniversaries like America's 250th and Route 66's centennial for compelling, themed itineraries. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!
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    1 hr and 16 mins
  • 456. How Travel Priorities Have Evolved, with Erin Groh
    Dec 10 2025
    On this episode of Destination on the Left, I talk with Erin Groh, Head of Marketing at iSeatz, a leading but often behind-the-scenes travel tech company powering loyalty programs for brands like American Express, IHG Hotels & Resorts, and Qantas. Erin shares her fascinating career journey from traditional and digital media through to travel technology, illustrating how influencer marketing, social media, and travel tech are now converging to reshape the modern travel experience. Listeners will find out why today's travelers are prioritizing dream trips—even if it means rebalancing their budgets, how social media now influences every step of the travel decision-making funnel, and the evolving expectations around personalization, including what travelers are willing to share for better experiences. What You Will Learn in This Episode: How iSeatz powers major brands like American Express and Delta's travel loyalty programsWhat the iSeatz Modern Traveler Report reveals about travelers' motivations and how budget constraints impact trip decisionsHow travelers are rebalancing their spending, cutting back on dining and shopping in favor of travel experiencesWhy social media and influencer marketing have become leading sources of travel inspiration and purchase decisions, especially among Gen Z and MillennialsWhat "value" really means to today's travelers, and how expectations for personalization in travel are evolvingHow sustainability is shaping travel choices and what the industry can do to make sustainable options easier for consumers Technology-Powered Loyalty Programs Most travelers may not recognize iSeatz by name, but they've likely interacted with its technology. Erin explains how iSeatz works behind the scenes with iconic brands like American Express, Delta, and IHG Hotels and Resorts, powering the platforms that make booking and redeeming travel rewards seamless. As the connectivity layer, iSeatz enables partnerships, keeps loyalty programs fresh, and continually adapts to new technologies and consumer expectations. Collaborative relationships between travel brands and tech providers aren't just helpful, they're essential, especially when consumer demands and industry dynamics are rapidly evolving. Today's travelers expect fluid, rewarding experiences, and companies have to innovate to keep pace. Dream Trips Are Non-Negotiable One of the most striking findings of The iSeatz Modern Traveler Report is the traveler's commitment to making dream trips happen—even when budgets are tight. According to Erin, only 9% of survey respondents said they'd give up on a dream trip due to cost. Instead, the majority would wait and save, seek more affordable options, or cut back in other areas of their spending. This aligns with a broader trend, post-pandemic revenge travel wasn't just a blip; it's part of a sustained shift toward prioritizing experiences over material goods. Spending priorities have also evolved, travelers would rather cut back on dining out or shopping if it means affording a meaningful trip. Data shows year-over-year growth in travel spending for several consecutive years. The desire for shared memories and adventure continues to outweigh the allure of consumer goods. Value and Personalization Define the Modern Experience Price isn't always the most important thing when it comes to travel, value now encompasses the entire experience—meeting expectations, comfort, relaxation, wellness, and safety. Travelers increasingly splurge on nicer hotels or premium flight experiences if they perceive real value in the investment. Over half of travelers expect brands to anticipate their needs based on past interactions, and a similar proportion are willing to share more personal data to enable a smoother, more tailored journey. The challenge (and opportunity) lies in connecting the dots by using the right data to surface relevant recommendations, like family-friendly activities, sustainable options, or dietary preferences, rather than missing the mark with generic suggestions. Resources: Website: https://www.iseatz.com/LinkedIn Personal: https://www.linkedin.com/in/erinrosegroh/LinkedIn Business: https://www.linkedin.com/company/iseatz/Unpacking the Complexities of the Modern Traveler: Key Insights From Our 2025 Report: https://www.iseatz.com/blog/the-modern-traveler-2025 We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!
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    38 mins
  • 455. Making Travel Accessible and Eco-Friendly Across Europe, with Oliver Winter
    Dec 3 2025
    On this episode of Destination on the Left, I talk with Oliver Winter, CEO and Founder of a&o Hostels, for an inspiring conversation about his entrepreneurial journey, from traveling on a shoestring budget to building one of the largest hostel brands in the world. We talk about his focus on being a cost leader, not a price leader, and how that translates to a guest experience that works for small pockets while still serving the needs of his guests. Oliver also shares his passion for sustainability and how his company has been able to move from an 18-kilogram per guest carbon footprint to just a 3.8-kilogram per guest carbon footprint. What You Will Learn in This Episode: How Oliver turned his personal travel experiences into founding one of the largest hostel brands in EuropeWhy being a cost leader (rather than just a price leader) shapes a&o Hostels' unique value proposition and guest experienceWhat makes the hostel guest experience distinctive, especially in terms of shared spaces, social atmosphere, and accommodation varietyHow a&o Hostels attracts diverse customer segments―from student groups to families, digital nomads, and backpackers―and the distribution strategies that work for themWhy sustainability became a central focus for a&o Hostels, and how they've reduced their carbon footprint by over 80% per guest overnightWhat's next for a&o Hostels, including the big announcement of a new luxury budget brand to extend their reach and serve evolving traveler needs Creating Value Without Compromise One of the cornerstone philosophies for a&o Hostels is being a "cost leader," not just a "price leader." This means that they streamline operations and get rid of unnecessary frills while keeping the essentials, like comfort and safety, readily accessible. The hostels boast large capacities (an average of 800 beds per location), centralized operations, and shared facilities, striking a balance between affordability and a vibrant, social guest experience. Rather than confining the traveler's experience to private rooms, a&o focuses on engaging common areas, such as 24/7 bars, kids' zones, and flexible working spaces. These communal amenities give great opportunities for people to connect, appealing to families, digital nomads, student groups, and backpackers. The model values shared spaces over luxury and, in doing so, builds community. Evolving Guest Profiles and Modern Distribution Channels a&o Hostels caters to a wide range of guests, with profiles shifting based on season and day of the week. Midweek guests are often student groups and school tours, while weekends and holidays attract families and independent travelers. The brand is found on major OTAs like Booking.com and Expedia, but has also cultivated a strong direct booking channel via their own website. The flexibility in room types, from single or twin rooms for teachers and families to dorm-style accommodations for groups, further enhances their accessibility. This adaptable approach enables a&o to welcome anyone from school-aged travelers to budget-conscious business guests. Sustainability as a Core Company Value Beginning in 2015, Oliver and his team took a pioneering approach by closely tracking and reducing their carbon footprint per guest. Initially, a&o's footprint was already lower than average (18kg CO₂e per overnight stay, compared to 25kg at home), primarily thanks to shared spaces and efficient building use. But instead of settling, a&o set their sights higher. Through targeted operational changes—reducing waste, switching to renewable energy contracts, limiting disposables, and leveraging automation—they slashed their footprint by 80% to just 3.8kg per guest. What's more, many sustainability initiatives actually resulted in cost savings, debunking the myth that going green is always expensive. Resources: Website: https://www.aohostels.com/LinkedIn Personal: https://www.linkedin.com/in/oliver-winter-berlin/LinkedIn Business: https://www.linkedin.com/company/aohostels/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!
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    36 mins
  • 454. What Makes Atlantic Canada's Tourism Scene Unique, Atlantic Canada Roadshow 2025 Part 2
    Nov 19 2025
    We're taking you on a road trip through the future of tourism in Atlantic Canada. You'll hear firsthand from tourism leaders on how the region captivates new generations of travelers while staying true to its maritime roots. We also spotlight the rise of Indigenous-led travel experiences and the wave of creativity from local artisans. From group travel trends to the power of regional collaboration, each story underscores how Atlantic Canada's tourism pros aren't just adapting—they're shaping what meaningful travel looks like for the years ahead. In this episode, you'll hear from these knowledgeable tourism leaders: Molly Vail: https://www.linkedin.com/in/molly-vail/Nancy Petrie: https://www.oakislandresort.ca/Natalie Kaftan: https://www.linkedin.com/in/nataliekaftan/Katherine Verreault: https://www.linkedin.com/in/katherine-verreaultKelley Keefe: linkedin.com/in/kelley-keefe-07841a1a6Robert Thomas: https://www.linkedin.com/in/robert-thomas-225165161/Desirea Goodyear: https://www.linkedin.com/in/desirea-goodyear-77294a26b/Tasha Robitaille: https://www.linkedin.com/in/tasha-robitaille-0a790029/Wahab Khan: https://www.linkedin.com/in/wahab-khan-b809862ab/Jacob Sheehan: https://www.linkedin.com/in/jacob-sheehan-71ba578b/Jen Silliphant: https://www.linkedin.com/in/jen-silliphant/ What You Will Learn in This Episode: How Atlantic Canadian tourism leaders are embracing innovation and sustainable growth to shape the future of travel in the regionWhy collaboration and partnership is essential for delivering impactful guest experiencesWhat trends are emerging in traveler interests, including immersive cultural experiences, wellness tourism, and eco-friendly adventuresHow the region is adapting to the rising interest from younger travelers, families, and international visitorsWhy authenticity, local culture, and culinary experiences are setting Atlantic Canada apart as a travel destinationHow Indigenous tourism and wellness-focused offerings are growing and diversifying the visitor experienceWhat successful creative collaborations look like in practice Innovation Rooted in Community Collaboration Community lies at the heart of Atlantic Canada's tourism ethos. This spirit of partnership, as showcased at the Atlantic Canada Showcase event, has made the region a model for collaborative success. Provinces, cities, and businesses work hand-in-hand to offer amazing visitor experiences and nurture economic growth. Four provinces unite to market the region, develop meaningful partnerships, and promote the Maritimes. These collaborations aren't just behind the scenes—they tangibly widen access for visitors and amplify the region's reach in international markets. Authenticity is the Maritime Edge If there's one word repeated by tourism leaders throughout the episode, it's "authenticity." Atlantic Canada isn't about cookie-cutter vacations; it's about experiences crafted by the local communities. Molly Vail from Discover Halifax highlights how the city blends youthful energy with maritime charm, offering guests handcrafted itineraries that range from vineyards to vibrant nightlife. Natalie Kaftan of Tauck emphasizes the enduring appeal of the Maritimes' local character and color. Visitors are drawn to real people, unique food, and meaningful cultural exchanges, not just passive sightseeing. As travel trends shift worldwide, immersive itineraries and authentic local engagement are increasingly in demand. Whether it's an Acadian caviar tasting in New Brunswick or a craft-making workshop in Mahone Bay, guests are eager for stories and experiences that go beyond the surface. Growing Demand for Indigenous and Wellness Experiences Indigenous-led tourism is gaining extraordinary momentum in Atlantic Canada. Robert Thomas from the Newfoundland and Labrador Indigenous Tourism Association shares how guests now seek engagement with indigenous cultures—culinary experiences, guided hikes with elders, and artistic workshops are just the beginning. Tasha Robitaille's La Belle Cabane healing sanctuary offers a blend of wellness and indigenous knowledge, where visitors can participate in breathwork sessions, explore Métis traditions, and join healing retreats that are as restorative as they are educational. This surge in interest reflects a broader travel trend: visitors crave deeper connection, healing, and learning as much as recreation. Ultimately, Atlantic Canada Showcase itself, described as "intimate," "impactful," and "powerful" by my guests, epitomizes the region's strengths. Small size becomes an advantage, enabling tight-knit partnerships, genuine hospitality, and real dialogue among industry leaders. Whether partnering across cities or developing cross-province itineraries, success is shared and multiplied. We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to...
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    58 mins
  • 453. News from the Atlantic Canada Roadshow 2025 Part 1
    Nov 12 2025
    This week on Destination on the Left, we bring you the first special roadshow installment from the Atlantic Canada Showcase 2025 in beautiful Saint John, New Brunswick. In this episode, we dive into the deep-rooted community spirit and storytelling tradition that make Atlantic Canada such a fantastic destination. You'll hear firsthand from passionate tourism professionals across the region, who will share powerful insights on how authenticity, connection, and collaboration are shaping travel experiences in Atlantic Canada—offering everything from local cuisine and hands-on adventures to heritage attractions and indigenous-led hospitality. Get ready to discover why Atlantic Canada continues to redefine what it means to experience genuine hospitality. In this episode, you'll hear from these extraordinary leaders: Aubrey Reine: https://www.linkedin.com/in/aubrey-reine-30913062/Annick Robichaud-Butland: https://www.linkedin.com/in/annick-robichaud-butland-bb436b68/Christy Elliott: https://balsamridgeforestdomes.ca/Melissa Lansing: https://www.linkedin.com/in/melissa-lansing/Chelsey Gould: linkedin.com/in/chelsey-gouldOlivia Morley: https://www.linkedin.com/in/olivia-morley-0a2627171/Judith LaBrie: ca.linkedin.com/in/judith-labrie-49a46315Lois Whitlock: https://wolastoqcasino.com/Rebecca Whiffen: https://www.linkedin.com/in/rebecca-whiffen-a89934320/Xavier Gauvin: https://tourismepeninsuleacadienne.ca/en/Jordan Jamison: https://www.linkedin.com/in/jordan-jamison-nb/Marcy Barnes: https://www.linkedin.com/in/marcy-barnes-8b98092b/ Authenticity is the Bedrock of Atlantic Canada's Appeal More and more, travelers crave experiences that feel genuine; not manufactured or packaged, but rooted in the real culture and history of a place. As our guests point out, Atlantic Canada captures the essence of what travelers are seeking in 2025, authenticity, connection, and a sense of place. Whether it's coastal escapes, heritage attractions, or culinary adventures, guests find themselves meeting people with deep roots and big hearts, engaged in traditions that tie them to the land and sea. This sense of authenticity isn't just a surface feature, it's immersive and personal. As travelers become savvier, the human warmth and raw natural beauty of Atlantic Canada offer lasting impressions that go far beyond the typical tourist checklist. Creating a Sense of Belonging The region's defining feature isn't just its scenery—it's the spirit of its people. "Family," "welcome," "authentic," and "wonderful" were the most common words repeated by various tourism professionals when asked to sum up the Atlantic Canada Showcase experience. For Annick Robichaud-Butland, the laid-back lifestyle and genuine friendliness are irresistible for those looking to escape the rushed pace of everyday life. This communal sense goes deeper, too. Leaders like Christy Elliott from Balsam Ridge Forest Domes emphasize personal attention and the importance of treating every guest like family. At King's Landing Historical Settlement, the experience isn't just about history—it's about making personal connections that make visitors feel it's "their King's Landing, not just ours," as Melissa Lansing shares. Across properties and attractions, the trend is clear: travelers want to feel like locals, supported by genuine interactions, community-driven partnerships, and experiences that foster a true sense of belonging. A Cooperative Spirit Elevates the Guest Experience Atlantic Canada's tourism boom is built on a foundation of cooperation. Tour operators and destinations frequently cross-sell one another's products and services, ensuring that visitors enjoy fully-rounded itineraries and seamless transitions between provinces. For Annick Robichaud-Butland, collaborating with other receptive tour operators means providing a well-rounded itinerary and boosting economic potential for all partners. Organizations like Explore New Brunswick also highlight region-wide cooperative marketing efforts, such as the Atlantic Canada Agreement on Tourism—a pitch that unites Newfoundland, New Brunswick, Nova Scotia, and Prince Edward Island under one friendly umbrella. This collaborative approach allows the region to punch above its weight, attracting record numbers of buyers and making Atlantic Canada a must-watch destination on the travel map. Sustainability, Seasonality, and Personalization As travel recovers post-pandemic, Atlantic Canada is seeing dynamic changes in visitor interests. Regenerative travel, off-season exploration, culinary journeys, heritage tourism, and multi-generational trips are all on the rise. Local experts are adapting by introducing winter offerings, hands-on activities, food-and-beverage experiences, and expanding digital storytelling platforms to reach both Canadian and international audiences. Repeat guests are increasing, with many super fans returning year after year to deepen their exploration. New partnerships, enhanced seasonal...
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    55 mins