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Digitally Done

Digitally Done

Written by: Nikki Cali Sam Winch Lizzie Macaulay
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Something digital to sell

Imagine | Articulate | Execute

Digitally Done


Welcome to the Digitally Done podcast, the 10-part series designed to lead you step by step through the creative process of developing and executing a ‘digital Something’ ready to sell.

Over 10 glorious weeks, we'll unpack everything from ‘unstucking yourself’ to developing an effective marketing plan, to literally building out your thing.

Whatever you create, we're here to help ensure you're ready to roll in your signature style.

Joining you on this transformative journey are three business brains who understand that business is so much more than just business… it's personal.

Now it's time to meet said brains, allow us to introduce ourselves…

  • Lizzie: I'm Lizzie Macaulay, a copywriter and copy coach who provides business owners with the skills and confidence to find, use and Amplify their signature voice.”
  • Sam: I'm Sam Winch, the course creator not the lunchtime food. I've spent the past decade helping entrepreneurs and organisations turn all of their knowledge into engaging online courses.
  • Nikki: I’m Nikki Cali founder of Wisdome and an advocate for sharers of knowledge. Building a tool to help others get out there and sell their digital something with ease

A Podcast for coaches, course creators and community growers looking to offer their content online.

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Episodes
  • Ep 10 - Beyond the Sale - Nurturing Customer Relationships

    Ep 10 - Beyond the Sale - Nurturing Customer Relationships
    Jun 16 2024
     All righty, welcome to the very final episode of Digitally Done, your podcast for getting your digital thing done. Imagine that. All right, I am your host for the day. For today, I am Lizzie Macaulay, a communications and strategy specialist for small business. With me, I have two excellent humans who have been with all of us the whole way through. I'd love to introduce you, reintroduce you to the amazing Sam Winch and the amazing Nikki Cali. Hello ladies. Hello. It's gone so quickly. It has gone so quickly. And just to say, if anybody hasn't noticed, Sam has a spectacularly husky voice, right? She's going to make me want to make her talk more, but she probably going to want to talk less. That's okay though. Hey Nikki, what's going on, man? Oh, nothing much. Just hanging out with my gals that I love. And I'm just so excited that we got to this point. I think, you know, with everything that we've talked about over the past, you know, few weeks. It's exciting to get to this point. It is. And this point today is next steps. So next steps is all about, right? You've sold the damn thing. Now what? Because do you know what? Getting to the point of selling is not the end of the journey, but what midpoint, I would say something like that. So why don't we start? I don't, I don't mind. I'll throw it open to the group. What do we do once we've got somebody's money? What happens next? Do we just abandon them and just go, thanks for your money. See you later. Please don't, please don't do that to your poor little customers. No, it's, and it's a conversation I have with course creators a lot. Cause I think there is so much opportunity and value in that very first, what happens when they press buy, but so many people sort of stop thinking about it because they call, I've got a course, they press the buy button done. But the truth is there's so much opportunity in that, keeping them really loved and feeling supported in that welcome process. Be that welcome emails, be it sort of presence while they're waiting, especially if you're in a pre sale period or a wait period, something for them to get their teeth stuck into. And so they don't just get cold feet with going, I handed you a chunk of money, but now I'm just waiting. What comes now? I'm really looking after those people as part of that next steps process. Like they're cool. They've pressed by, they trusted you enough to give you their money. Now what, like, how can you look after them during that process of pressing by? Cause I think that's, it's a really common experience for people to feel all loved in these sort of pre sale nurturing phase, and then feeling like they've been dropped like some kind of unpleasant thing immediately after they've handed over their cash. Nikki, have you ever seen that happen in your, like, not that you have done, but have you ever received service like that? Or is it something that you've heard about in your community? I think that's the biggest fear. Yeah, I have. I've, I've come across, so I've gone, you know, invested a bit of money in something and then gone, hello, acknowledgement, where do I go now? What do I do? So that's the biggest thing. I think just, just like Sam said, I think we're all in agreeance here. It's just making sure that we're acknowledging that action, that someone has taken that big step to trust us and just deliver on just an interim, like, you know, Even if it is just starting, or if it is something that they just get access to straight away. It says now how to, you know, that user experience, the flow, where they're going to go, let them know that this is what's going to happen now. That's where you're going now. And if you need me, or if you need information, this is where you can go. Like letting people know that. There is that support there at different levels as well. Like you don't physically have to be there for them at that point of sale, but if you've got something there to send them to afterwards, that will show them what they can do and where they're going. That's really beneficial. And just removes that, you know, that after phase of, I've just purchased something, what am I doing? Like that freak out post purchase, you know, thing. So. Yeah. It's just, you know, making sure you're there for them. And I really do appreciate it. It's amazing how far that goes. So I would argue, and I've only, I mean, I've only just developed this properly for myself, which is a great shame for like for everyone who'd counted me beforehand, but the honest, honest to God truth is that I only just developed a very specific onboarding process. Recently, because before that, I was like, yeah, let's welcome in and you have all this warmth. And it's, it's kind of a bit higgledy piggledy. Or it has been in my space because my creative brain didn't think about processes until more recently. So I suppose like. The thing, the point that I'm trying to make is that it is something that you can absolutely systemize and ...
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    27 mins
  • Ep 9 - Cause for Celebration

    Ep 9 - Cause for Celebration
    Jun 6 2024
     Well, hello, everybody. We're down to our episode nine. And this is what I think is a really good topic today, which is cause for celebration. I think us as a trio have gone very far with all of our sessions. And I want to introduce you again to our wonderful panel that we have on this podcast, Lizzie McCaulay. Hello! Sam Winchh. Well, hello there and Nikki Cali. And look, if you want to know who we are, you'll see all the details in the show notes. I just want to get on with this episode because I think it's a really cool one to access and acknowledge with respect to celebrating the wins, the challenges that we might go through when we're trying to build a package and an offer. I'm going to go straight to you, Lizzie, because you were the number one person and you've taught me this. From very beginning to be your own cheerleader, share, share with us what this all means. Well, we, yeah, we've, we've covered it in, in some bits and bobs along the way through the episodes, but you know, if, if you love, if you love, love what you've brought together, then that love, love, love is infectious as well. Right. You've put your heart and soul into it. Last, mirroring back onto the standard of quality and the care and the kindness. to yourself that you would give to others and put that into the work that you do. So celebrate, there's a lot of growth in producing something like this, whether it, whether it's a course, whether it's an ebook, whether it's a series of videos, like it takes time and care and attention and a little piece of ourselves to Goes with each thing we create, doesn't it? You know, it's, it means something to us. So to complete that thing and send that piece of us out into the world is a super, super big deal and I really honestly do believe that that is a hundred percent cause for celebration, it's something. But I personally think I don't do very well, that I get so caught up in the busyness of life and business and entrepreneurship and whatever else. There's always a next thing, and like, maybe that's me, right? There's always a new shiny thing, but there's always a next thing. And so often when I finish something, I just, I, I move on to the next thing. Like, cool, tick box, done, check off. I go, all right, now what's next? And I power on forward. But I think that I'm not great at pausing and going. Wow. That was a big thing. And I've even like recently I finished this huge client project. It was a delivery that was spanned about a year and a half. It was like 36 huge accredited units. It was this massive, massive delivery. And I finally hit send on the last one and I messaged a friend and I was like, Oh my God, I hit send on the last one. She's like, cool. How are you celebrating? And I went, Oh I don't know, like I click send and I just move on to the next client project. She's like, no, you idiot. No, I needed someone to call me out. Right. And go, hang on, you did a thing like pause. Stop. You be proud of yourself. You did a thing. And I, I know I'm not great at it, but I've seen it in my audience as well. Right. We just power them forward. And we're not great at going, Whoa, I did that. How cool is that? Yeah. You need those little wins, don't you? And it's just, and I, you know, something I'm learning. Along this path is, you know, I, I shouldn't rely on other people's appreciation of what I'm doing to feel like I've made a win. And to celebrate, I think one thing I've learned is celebrate, I'm laughing because this is like the most simplest thing, but I've, you know, taught, I don't know if I've mentioned this before, but I've taught my daughter to, you know, and my son is going to be doing this as soon as he's old enough, but do your bit. In the morning, because at least if you've had a crappy day, by the end of that day, you can celebrate that you've actually achieved that one thing. And I think it comes down to, you could be building massive courses, whatever it is, programs, but celebrate those wins that are along the way. Just like you, your learners have to celebrate a win that they've achieved a task or whatever. You've got to do the same for yourself, how you celebrate that. I think the number one thing I share with my, you know, Anyone that I help coach or whatever, even friends, family, it's just. Have a board up next to you or an image or a checklist of things that you want to do that will help you celebrate, like go for a massage or go for that long walk or Nick off for a weekend and with the girls, whatever it is like write that list and have your little bucket list of celebrations. So when you do go through things and you know, you achieve things, tap yourself on the back and actually do them. Do you think that comes partly into And any one individual's measure of success as well, because it's different for everybody. If that, if the thing that you create gets you closer to the version of success ...
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    21 mins
  • Ep 8 - Execution Excellence - Progress Over Perfection

    Ep 8 - Execution Excellence - Progress Over Perfection
    Jun 4 2024
     Welcome to this week's episode of the Digitally Done Podcast. I am your host this week, Sam Winch, and with me, I have the wonderful Lizzie McCauley and Nikki cali. Welcome back, ladies. Hello. It's always wonderful that you keep coming back and you haven't run away from me yet. So this is a win. I do like this. For those of us who haven't listened to the previous episodes, let's do a super quick run around and I'd love you to give a one sentence intro about who you are and what you do, please, Miss Lizzie. Oh, me. Oh, how exciting. I am Lizzie McCauley. I'm your friendly small business, copywriter, copy coach, communication strategist. I'm wearing many hats these days. And making small businesses win is kind of the name of the game. It doesn't really matter what, how we're facing it. We just want to do well, grow and do good. And that's what I help with. And I love the title of communication strategist because it encompasses so much more of what you do. Like words are a part of it, but it's really like, what message are we communicating and why? And it makes so much more sense to me than just saying, sorry, copywriters, I'm going to be using better comments, just a copywriter. Like what you offer is so much more than that. So I love it. Thank you. I'm so clearly still getting, getting comfy in my new skin, but it's a, it's a work in progress and it's coming on nice. I am the founder of WisDome and I'm an advocate for anyone out there who wants to share their wisdomness in the form of courses, programs, and building communities. And I have to say, with respect to Lizzie, she's that other part of my brain, because I don't do words very well. She comes in really well in that regard. Oh, the words is fun. The words is just what you do for a holiday. When the strategy is really where the progress is made. Isn't it? I like Sam and I like shaking our heads. Yeah, that doesn't work like that. What a holiday? The words is what I do for fun. This, well, actually that's a lie. The strategy I do for fun too, cause I love it. And I am your host this week, Sam Winch, the course creator, not the lunchtime food. I spend my time helping entrepreneurs and small businesses owners turn their knowledge into something they can sell often in the form of a course, but not always. So this week we are talking all about execution and progress and getting it done. And before the podcast, we were talking about some of those quotes that you've probably heard, like Progress over perfection, or it's messy in the middle or all of those bits and pieces. Perfection can be very preventative because it doesn't exist, right? There's, there's no such thing as perfect and what is perfect to you might not be perfect to someone else anyway. So it's really subjective whether the thing is now perfect or not. So that means it, it really puts a stopper on getting anywhere because you're trying to work out what perfect is and is this perfect? Will never truly be or feel perfect. I don't think so. And you know, that word perfection, it's like this whole mindset thing. As soon as you hear perfection, there's like this wall that goes up. Absolutely. Like, it's like a stump all of a sudden. It's like, ah, and it's a freak out word for a lot of people. And I don't, yeah, I agree. I think Perfection can be a scary word. And I don't think we need to have to worry about that necessarily, because there is no such thing as perfection. No, I understand where it comes from though, as well. It's about worthiness and it's about, this needs to be. If I'm going to charge X amount that it needs to be Y level of good, you know, and, and the problem is, is that we are all our harshest critics by some orders of magnitude. And if we knew what the expectations, and that goes back to the validation piece, but if we knew what. Other people were expecting from us first. We're what we're expecting from ourselves. Perhaps we'd be slightly less harsh judges of what perfect is. Yeah. I think often because we know our own trade so well as well that we forget that our audience isn't where we're at. And so we're trying to make a thing that feels perfect based on everything we know, based on all of our knowledge and all of our experience. And by the time you get to a point of building something, we're That's a lot. Like you've gathered a lot of stuff over the year. So you're trying to make something that encompasses all of those things that you've collected throughout the time. And it's, it's too many things. They don't all fit, but your audience doesn't need all of those things. They're not at that point. And Lizzie and Nikki, you're probably the same as well. Like I, I find as a course creator, I. Feel that there's probably an expectation that I will have great courses. So I put a heavier burden on myself before I release something, because I think people are expecting better from me, but I'm using the caveat of what...
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    27 mins
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