Michael Beches and his co-founders drew 2,000 people to a blockchain summit in Vienna. Then the bills came in.

On Entreprehardship, Michael tells his brother-in-law Josef Holm how a smaller event helped them recover, why they went big again, and how switching to a hybrid summit changed the numbers. Michael now runs MarketWerk.

Michael Beches on YouTube: https://www.youtube.com/@bekesch

MarketWerk: https://marketwerk.com/

More episodes: https://entreprehardship.com/

CHAPTERS

00:00 The bet behind the Vienna summit

00:21 Meet Michael Beches

01:18 When the bills came in

01:56 How the idea made it from LA to Vienna

04:08 From student meetups to a 2,000-person summit

06:00 Tickets, sponsors and the biggest bill

07:54 A smaller event buys them breathing room

08:54 Why they went big again

12:17 COVID forces a new plan

14:27 How the hybrid summit cleared the debt

18:25 What Michael took into MarketWerk

20:52 What MarketWerk does today

23:30 Rapid fire