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You've tried AI tools that give you advice and ideas, but still leave the actual work sitting on your plate. This week Shaun talks about Victor, an AI he describes less like a tool and more like a coworker. Victor lives inside Slack, connects to the apps you already use, and does real jobs: building out Facebook and LinkedIn ad campaigns, generating ad creative, even watching a client's Loom video and making the edits. Shaun walks through four days of using it on actual client work, what surprised him, and how the pricing shakes out. No hype, no doom, just an honest look at where this is headed. Fair warning, you might start saying Victor's name around the house too.

Your AI keeps writing in a voice that isn't yours. You ask ChatGPT, Gemini or Claude for a newsletter, and what comes back sounds like a robot that read your website once. The fix isn't a better prompt. It's training. In this first episode of the EH-I Podcast, Shaun walks through the three moves he uses for his own accounts and his clients: how to "go on a date with your AI" so it actually learns who you are, how to use the deep research function to build a baseline knowledge file, and how to feed your own writing back in so it learns your voice. By the end, you'll be about 80% of the way to AI content that sounds like you. The "EH" is short for Canadian, by the way.

AI is moving fast, and most people only ever use the chat box. But your AI account has more going on than that, and knowing what each part does changes how much work it can take off your plate. In episode two, Shaun walks through the real sections you are seeing show up now: Chat, Projects, Cowork, Claude Code, and the Chrome browser extension that quietly does more than almost anyone realizes. He shares a real client story too, where 39 archived podcast episodes became two streams of social content and a 60 page book written in the client's own voice. The thread running through all of it is simple: feed your AI authentic content and use it to speed up the work you already do. Shaun keeps it practical, Canadian, and refreshingly free of hype.