Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel cover art

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Written by: Allison Hardy
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Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.2026 Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • EP 495 | Education Is No Longer the Product (+ Why 2027 Is All About Implementation)

    EP 495 | Education Is No Longer the Product (+ Why 2027 Is All About Implementation)
    Oct 19 2026
    Education used to be the product. In 2027, it won’t be.

    In this episode of the Email Empire Podcast, Allison breaks down why she believes 2027 will be the year of implementation, not education, and what that means for anyone selling courses, memberships, digital products, or group programs.

    She shares how OpenAI’s decision to remove Custom GPTs on December 11th pushed her to make a big change inside her membership, Emails That Sell, and gets real about the tough-love question every course creator needs to ask right now:

    If AI can teach it for free, what are people actually paying you for?

    BIG TAKEAWAY: Stop asking, “How do I teach people more?” Start asking, “How do I help people get it done?”

    🔗 LINKS MENTIONED:
    💌→ Emails That Sell
    🤖→ The AI Product Build Lab with Kelly Sinclair
    🌎→ Website
    📲→ Instagram

    🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
    Show More Show Less
    16 mins
  • EP 494 | One Tiny Email Setting Increased Open Rates by Nearly 20 Percentage Points

    EP 494 | One Tiny Email Setting Increased Open Rates by Nearly 20 Percentage Points
    Oct 12 2026
    A tiny email marketing setting created a surprisingly big shift in one of our client’s Nurture Sequences.

    In this episode of the Email Empire Podcast, I’m breaking down the sender name experiment that increased the open rate on the second email of a Nurture Sequence by nearly 20 percentage points. We tested using the name of the lead magnet or Masterclass instead of the creator’s name, and the results pointed to something bigger than just email open rates: your newest email subscribers may recognize the thing they signed up for long before they recognize you.

    I’ll walk you through the actual email marketing data, why the second email was struggling with opens, unsubscribes, and spam complaints, and how changing the sender name helped create a stronger connection between the resource someone requested and the person who created it.

    This experiment originally came from the Email Marketing Trend Report, where every month I break down something we’re testing, noticing, or changing inside my email marketing or a client’s email marketing, along with the numbers and what you can test in your own business. The Report is just $7/month and is designed to give you practical email marketing strategy based on what we’re actually seeing behind the scenes.

    BIG TAKEAWAY: Your newest subscribers may not know your name yet. Giving them something recognizable in the inbox can help bridge the gap between “I remember downloading this” and “I know who this person is.”

    🔗 LINKS MENTIONED:

    👩‍💻→ The Email Marketing Trend Report
    🌎→ Website
    📲→ Instagram

    🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
    Show More Show Less
    10 mins
  • EP 493 | Everything Works But Not Everything Fits

    EP 493 | Everything Works But Not Everything Fits
    Oct 5 2026
    Here’s the really freaking annoying thing about marketing:
    Pretty much everything works.

    Live launches work. Automated email funnels work. Facebook Ads work. Collaborations work. Social media works.

    So the question isn’t really does this strategy work?It’s does this strategy work for you?

    In this episode of the Email Empire Podcast, I’m breaking down the two things every business needs to do — generate leads and sell to those leads — and why I’ve chosen automated email funnels and hosting Bundles as the primary ways I do those two things.

    BIG TAKEAWAY: Stop asking whether the strategy works. It probably does. Start asking whether the strategy works for you.

    🔗 LINKS MENTIONED:

    🧲→ The Next 500: Bundle Challenge
    💸→ Sell on Autopilot Masterclass
    🌎→ Website
    📲→ Instagram


    🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

    If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

    Music by: www.bensound.com
    License code: 8G1GJZZDCLKGU9NR
    Artist: : Benjamin Tissot
    Show More Show Less
    15 mins
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