Episode Summary:

Welcome to The Next Cell Over, the podcast where sharp operators and fractional leaders share how to turn messy back ends into profit-driving machines.

In this episode, host Jenna Moser sits down with Garrath Robinson, founder of Durindal, to explore how design and strategy come together to create lasting impact. With a background spanning creative direction, branding, and systems thinking, Garrath helps businesses move beyond surface-level aesthetics to craft meaningful experiences that align vision with execution.

In This Episode:

✅ Why good design is more than visuals, it’s about problem solving and systems thinking

✅ How Durindal approaches brand building through storytelling and cultural insight

✅ The biggest mistakes companies make when scaling their creative and design efforts

✅ How to balance creative risk taking with operational efficiency

✅ Lessons from moving between industries and disciplines to fuel innovative solutions

✅ Why building human-centered design processes leads to more resilient brands

You’ll also hear how Garrath’s journey, from early creative exploration to leading Durindal, shaped his belief that design can be a lever for growth, not just decoration. For leaders stuck in the weeds of branding and strategy, this conversation reframes design as a business multiplier.

Expect an honest discussion on the gaps between strategy and execution, and how Durindal bridges them with creativity, clarity, and impact.

Golden Nugget:

"Design isn’t just how something looks, it’s how it works in the real world. When strategy and creativity align, you don’t just build brands, you build momentum." — Garrath Robinson

Connect with Garrath:

LinkedIn: linkedin.com/in/garrath-robinson

Website: durindal.com

Connect with the Show:

LinkedIn: linkedin.com/in/jworksvirtual

Website: jworksvirtualsolutions.com

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Created by J Works Virtual Solutions

We help growing financial businesses clean up their backend, track what matters, and scale with clarity, so you can stop reacting and start leading.