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Episode 4: Burn the Playbook
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Episode 4: Burn the Playbook
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About this listen
B2Bsides – Episode 4: Burn the Playbook
This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.
Inside:
Why chasing playbooks keeps marketers stuck
Katie Srinivasan on adaptability over age
Adam Singer on why AI will not save broken marketing
Book and music picks to keep your edge sharp
A quick rant on what should not be on LinkedIn
👉 If you are tired of cookie-cutter advice, this episode is for you.
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