Episode 86 - Creative Director and Radical Marketer Sarah Giffrow
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Episode 86 - Creative Director and Radical Marketer Sarah Giffrow
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About this listen
In this episode, I talked with Sarah Giffrow, an expert in helping small businesses with their online presences. If you weren't aware, I worked for Sarah's business, Upswept Creative, for a couple of years, and witnessed the similar workflows and software used for publishing, website design, and digital marketing.
It's not a galaxy-brained take to say that the tools that make up those workflows seem increasingly hostile to users—and I'd venture to say both the environment and the economy as well. Completely divesting from every problematic platform isn't realistic for most people's work, but as far as I'm concerned, that's no reason to give up.
Both Sarah and I do our best in this conversation to find a balance between “you have no choice but to succumb to your billionaire overlords” or “smash your phone with a sledgehammer and run into the woods.”
Hopefully, it empowers you to try to nudge your ethics and your tech use into closer alignment.