Hector Waldo is the Founder and Fractional CMO at Max Rev Growth, a marketing strategy firm helping home services businesses increase revenue. He is also the Chief Marketing Officer at Trust 1 Services. As a marketing leader, Hector delivers high-level executive marketing guidance with a focus on digital marketing and SEO.

Home services businesses face rising marketing costs, shifting customer expectations, and constant pressure to keep the phones ringing year-round. Standing out today takes more than just ads; it requires strategy, alignment, and trust at every touchpoint. How can contractors build a marketing system that drives consistent growth rather than short-term wins?

Home services marketer Hector Waldo emphasizes implementing a data-driven, customer-first marketing approach to create sustainable results. This involves tracking performance metrics, aligning marketing with sales and operations, and using seasonality to guide promotions. Hector also highlights community involvement, email marketing, and adapting to AI-driven consumer behavior.

In this episode of Everyday Comfort, Chad Franzen of Rise25 hosts Hector Waldo, Founder and Fractional CMO at Max Rev Growth, to discuss modern marketing strategies for home services companies. Hector talks about aligning marketing with operations, adapting to seasonality and rising ad costs, and how AI, email, and community engagement are shaping the future of customer acquisition.`

Anthony Mound is the Owner and Master Plumber at Trust 1 Services, a Massachusetts plumbing and HVAC contracting company. Under his leadership, the company has grown into a trusted local provider, offering services such as pipe and drain work, HVAC installation and repair, and maintenance membership plans. Anthony has over 10 years of experience as a plumber.

Homeownership comes with its fair share of surprises — some minor, others potentially costly if left unaddressed. Whether it's strange noises, slow drains, or water showing up where it doesn't belong, it can be hard to tell what's urgent and what can wait. So how do you know when a DIY solution will do, when it's time to call a professional, and how to prevent minor issues from turning into expensive repairs?

According to home service expert Anthony Mound, many common household issues trace back to airflow, drainage, or aging components. Homeowners can troubleshoot garbage disposals by identifying common causes like clogs, seized blades, and humming motors. Anthony also notes that frozen pipes can damage internal seals and fittings, leading to lingering pressure or shutoff issues even after thawing. With this knowledge, homeowners can take quick action.

In this episode of Everyday Comfort, Chad Franzen of Rise25 hosts Anthony Mound, Owner of Trust 1 Services, to discuss common plumbing and HVAC issues homeowners face. Anthony talks about preventing dryer fires with proper vent cleaning, diagnosing disposal and drain backups, and understanding repair options for aging or damaged sewer lines.

Anthony Mound is the Owner and Master Plumber at Trust 1 Services, a Massachusetts plumbing and HVAC contracting company. Under his leadership, the company has grown into a trusted local provider, offering services such as pipe and drain work, HVAC installation and repair, and maintenance membership plans. Anthony has over 10 years of experience as a plumber.

Unexpected plumbing problems can turn a normal day into a stressful one. From toilets acting up to hot water disappearing mid-shower, homeowners are often left wondering what's actually going wrong — and whether it's something they can fix themselves. How can you determine whether it's a quick adjustment versus a sign of a bigger issue?

As plumbing expert Anthony Mound notes, many of these common frustrations stem from worn components, aging systems, or simple misunderstandings about how home plumbing works. He advises homeowners to watch for early warning signs like inconsistent water temperature, slow drainage, or unexplained leaks, and to avoid temporary DIY fixes that mask deeper problems. Routine maintenance, like inspecting water heaters and replacing small parts early, can prevent costly breakdowns and extend system life.

In this episode of Everyday Comfort, Chad Franzen of Rise25 hosts Anthony Mound, Owner of Trust 1 Services, to discuss common homeowner plumbing issues and practical solutions. Anthony explains how to diagnose toilet and drain problems, why hot water runs out quickly, and when tankless water heaters make sense.