If you're trying to figure out how to turn a podcast into a business, one of the biggest things you need to understand is that creating episodes is only one part of it. You also need to know who you're serving, what problem you're solving, what you're offering, and what you're charging.

After producing 893 podcast episodes, I've learned that being able to podcast and understanding the business of podcasting are two different things.

For a long time, I knew how to have conversations. I knew how to ask questions. I knew how to record content.

What I didn't understand was the business behind it.

In this episode, I talk about what changed when I started focusing more on the customer instead of only focusing on my podcast.

I also talk about:

• Why your podcast can be only step one

• Why having an offer matters

• What business owners told me they struggled with

• Why having equipment doesn't mean someone will actually start

• What I learned from trying to charge people to come onto my podcast

• Why I had to become comfortable putting prices on my services

• How talking to customers changed the direction of Failure Is Knowledge

• Why I'm expanding into podcast recording, event testimonials, and speaking engagement recordings

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Join the podcast webinar

https://www.failureisknowledge.com/podcastwebinar

Subscribe to the channel.

And lastly, don't be afraid to fail because failure is knowledge.

If you're trying to figure out how to grow your podcast audience, one thing I've learned is that you don't always know who's listening.

People can find your podcast today, months from now, or even years after you publish an episode.

In this episode, I talk about what I've learned after producing over 893 podcast episodes and why I had to change the way I looked at podcast growth.

I used to wonder why people weren't responding, commenting, or telling me they were listening. Then people started coming up to me saying they had seen my content and listened to the podcast.

That helped me realize there is always a new listener.

But people cannot find you if you never put yourself out there.

I also talk about what happens when you start becoming more visible, including dealing with negative comments, publishing consistently, using different platforms, and learning how your podcast connects to your business.

We also get into the business side of podcasting.

If you want to make money from your podcast, you have to think about what you're going to offer, what you're going to sell, who you're helping, how you're going to follow up, and how you're going to deliver.

This episode is for podcasters and business owners who feel like people aren't listening or their podcast isn't growing fast enough.

One episode doesn't have to generate all of your listeners.

Keep putting yourself out there so the next person has an opportunity to find you.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

https://calendly.com/fik-/strategy

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

Schedule Your FREE 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist to help you get started.

Get the FREE Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist

Lastly, don't be afraid to fail, because failure is knowledge.

How do you create a podcast system for your business? It starts by putting a routine, habit, and process around what happens before, during, and after you record.

In this episode, I talk about how I struggled with consistency when I first started podcasting and how recording consistently eventually helped me develop a routine.

But the system goes beyond recording.

I talk about scheduling guests, using reminders, getting people to show up, recording, editing, publishing, following up, serving customers, and finding a way to generate revenue from your podcast.

After producing 893 podcast episodes, I've learned that podcasting is not just about pressing record. There are things happening before the recording, during the recording, and after the recording.

You don't have to podcast every day either.

If you're going to publish once a month, publish once a month. If you're going to publish twice a month, publish twice a month. The important part is finding a rhythm you can continue.

This episode is for business owners and podcasters who want to become more consistent and start operating their podcast with more structure.

If you've been thinking about launching your podcast and you're ready to stop putting it off, schedule a FREE 15 Minute Podcast Strategy Call with us.

We'll talk about where you are right now, what you're looking to create, and how we can help you record, edit, produce, and publish your podcast.

You can schedule your FREE 15 Minute Podcast Strategy Call using the link in the description.

Schedule Your Free 15 Minute Podcast Strategy Call

https://calendly.com/fik-/strategy

And if you're not ready for a call yet, I've also included our FREE Podcast Launch Checklist below to help you get started.

Get the Free Podcast Launch Checklist

https://www.failureisknowledge.com/podchecklist