“You don’t just clock out of agriculture — it’s a lifestyle.”

In this episode of Farming on Purpose, I sit down with Olivia Harms — a sixth-generation rancher, country-western artist, and self-employed musician balancing life on the ranch with life on the road.

From growing up on a family ranch dating back to 1872, to performing on national television and major rodeo stages, Olivia shares what it really takes to carry Western culture forward while building a creative career. We talk about authenticity in music, advocating for agriculture in urban spaces, navigating burnout, and balancing ranch life, marriage, and a demanding touring schedule.

This episode is a powerful reminder that agriculture and creativity are both lifestyles — not jobs you clock out of — and that staying rooted matters, even when your work takes you far from home.

Key Topics:

• Growing up on a sixth-generation ranch and carrying agricultural heritage forward

• Using music as a platform to advocate for agriculture and Western culture

• Behind-the-scenes realities of national television and music competition shows

• Balancing ranch life, marriage, and a self-employed creative career

• Burnout, creativity, and reconnecting with what matters most

• Writing authentic music rooted in real-life experiences

• Advice for dreamers pursuing unconventional or creative careers

LINKS

Follow Olivia Harms and explore her music, tour dates, and merch: https://www.oliviaharms.com

Follow Olivia on Instagram, Facebook, and TikTok: @oliviaharmsmusic

Sign up for the 8-Hour Marketing Plan here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

#120: Finding Where You Belong on the Farm or Ranch – A thoughtful conversation about identity, purpose, and discovering your role within agriculture, especially when your path looks different than expected. Farming on Purpose

#124: Marriage, Parenthood & Building a Business – A real-life look at balancing marriage, family, and entrepreneurship while building a business alongside life in agriculture. Farming on Purpose

#117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

“You can’t raise a cow that only has steaks on it — it doesn’t exist.”

In this episode of Farming on Purpose, I sit down with Nola and Mikaela Schultz, a mother-in-law and daughter-in-law team behind Schultz Country Market, to talk about what it really takes to build a direct-to-consumer meat business inside a multi-generation farm.

We cover the realities of processing, pricing, inventory management, and marketing — along with the family conversations, faith, and perseverance required to grow a business that supports both the farm and the people behind it.

Nola and Mikaela share honest lessons from launching an on-farm market, navigating processor relationships, learning how to price meat sustainably, and using social media to reach customers far beyond their local community. This episode is a must-listen for anyone exploring direct-to-consumer sales, diversification, or family business transitions in agriculture.

Key Topics:

• Transitioning from a multi-generation farm to a direct-to-consumer meat market

• Processing challenges and how to work with the right partners

• Pricing meat for sustainability — not comparison

• Managing inventory, bundles, and value-added products

• Using Facebook Live and TikTok to grow a local and regional customer base

• Navigating family roles, succession, and hard conversations

• Faith, resilience, and staying the course during hard seasons

LINKS

Sign up for the Schultz Country Market shipping waitlist: https://www.schultzcountrymarket.com

Sign up for the 8-Hour Marketing Plan here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

Other Episodes You May Enjoy:

#117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose

#74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms – A deep dive into selling beef direct to consumers, including challenges and pricing decisions. Farming on Purpose

#76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – An entrepreneurial exploration of finding purpose, priorities, and diversified income on the farm.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.

Finding your place in agriculture isn’t always simple—or straightforward. In this special mashup episode of Farming on Purpose, we’ve pulled together stories from past guests who share how they discovered (and sometimes redefined) their role on the farm or ranch. From balancing family dynamics and business decisions, to stepping into unexpected responsibilities, to building side ventures that make staying on the land possible—these voices remind us there’s no one-size-fits-all job description in ag. Their journeys show the heart, grit, and creativity it takes to carve out a role that fits both your skills and your dreams.

Listen to the full interviews:

Episode #8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett

Richelle Barrett

https://www.facebook.com/theprairiecrocus

https://www.prairie-crocus.com/

Episode #15 Developing Routines for Ranch Roles and Profitability with Marli Scarborough

Marli Scarborough

https://www.instagram.com/marliscarborough/

Episode #21 Systems for Managing Life & Work on the Farm with Natalie Egger

Natalie Egger

https://www.instagram.com/natalie_egger_consulting/

www.eggerconsulting.ca

Episode #109 Building a Future on the Farm: How One Rancher Found Her Own Path Home

Lettie Nickell

https://lettienickell.com/

https://www.facebook.com/mcbarmeatco

https://www.instagram.com/lettienickell/#

LINKS

Sign up for the 8-Hour Marketing Plan here!

Marketing Routine class, do so here!

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.

Check out our favorite software tool for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok.