I remember my uncle once telling me that most people are dumb, weak, and broke. While I thought it was harsh at the time, it has been consistently proven to be true over the years.

Why does this matter to you?

Two reasons:

First, to help you break through whatever limiting belief you've subconsciously placed on yourself that's keeping you out of the top 0.0001%. It's really not nearly as hard to become a one in a million person when you hear some of the statistics I share in this episode.

Second, because your clients can either be top 1% types who value your services and treat you like an investment… or they can be the headache clients who refuse to listen and who object to every piece of advice you give them.

Ready to become a top 0.0001% person?

Listen now.

Show highlights include:

• A potent marketing lesson from Harley Davidson and what they actually sold (it's NOT bikes) to their customers that can be instantly applied to your financial advice business (6:39)
• How raising your fees can actually improve your conversion rates (especially if you're worried sick that higher prices will lower your conversion rates) (9:06)
• The simple formula for becoming a top 0.0001% advisor in America (and why it's easier than you might think) (10:12)
• Why it's better for your long-term success to avoid failure rather than chase success (11:21)
• Here are some scary and shocking statistics about average Americans that makes your journey into the top 0.0001% easier than you'd ever imagine (11:55)
• How to avoid becoming a babysitter for adult children who don't take your advice to heart by making your marketing more repellant (21:26)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most of the so-called marketing advice that advisors get sold by other marketing gurus isn't just flat-out wrong…

But it also makes you focus on the wrong things!

This warped perception not only stunts your marketing efforts, but it derails your confidence, dupes you into believing certain tactics (or marketing as a whole) doesn't work, and causes you to toss and turn for hours each night as you drown in your own anxiety.

That's the bad news.

The good news?

In today's show, I share 7 marketing rules of thumb that can help you prevent all of these problems mentioned above. Plus, it will help you avoid paying a marketing guru who's feeding on your insecurity.

And yes, it will make every marketing campaign you set live more successful than what you're doing today.

Listen now.

Show highlights include:

• The ONLY marketing metric that actually matters that almost every advisor completely ignores (2:29)
• 3 metrics every financial advisor must know to determine the health of your marketing strategy (and they have nothing to do with cost per lead, open rates, or click rates) (5:26)
• The "brick method" for building trust that only the top 1% of financial advisors even think about, let alone implement into their marketing (7:27)
• Why the fastest way to dry up your sales pipeline is by obsessing over new leads (and how to double your bottom line without a single new lead) (9:24)
• How worrying about being annoying, being repetitive, or overdoing a certain follow-up strategy makes you an unsafe investment to prospective customers (10:36)
• How to "tap into" the "mental environment" of prospective clients and hijack their minds until they become your best clients (10:59)
• If you're making this mistake, you're one change away from complete and utter destruction of your financial advice business… (13:42)
• Why you don't actually have "marketing problems" you have "sequencing problems" (and why adjusting the order can turn a flop into your best campaign) (14:39)
• How to naturally soothe a prospective client's nervous system before it backs out of working with you (19:21)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most advisors create their marketing strategy by stitching together "quick tips," following the latest tactics, or otherwise getting some form of Shiny Object Syndrome.

This can work (and does work) for a while.

But there's a massive hidden debt that comes with this patchwork marketing strategy:

It undermines your certainty, confidence, and even your ability to best serve your clients!

In fact, this mistake kills more financial advice businesses that have achieved moderate success than anything else.

But here's the good news:

Today's episode explains in nitty-gritty detail why this is such a costly mistake, why so many advisors fall victim to it, and the single most effective way to dig your business out of the hole your patchwork marketing strategy dug for it.

Listen now.

Show highlights include:

• The sneaky and undeniable way stitching together several "quick tips" and calling it a marketing strategy is like building your business on quicksand (0:41)
• Why nothing is deadlier to a financial advisor's marketing strategy than stumbling upon more marketing ideas (3:39)
• How marketing mistakes create a slow and almost imperceptible loss in your certainty, confidence, and ultimately, business growth (and how to better "spot" these mistakes before it's too late) (6:21)
• One question that mystically makes marketing feel "lighter" and more fun (8:56)
• How correct marketing tactics without the necessary context to use them drains your time, your energy, and your very spirit (10:56)
• The real, life-shortening cost of running your business by stitching together random marketing tactics (14:46)
• The "Pattern Recognition" secret that advisors in my Inner Circle use to run marketing laps around 90% of advisors and compound their growth without investing more of their time (18:21)
• Why the "invisible debt" that most advisors accrue is the single most dangerous form of debt that exists (even though it doesn't charge interest in the traditional sense) (20:57)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.