I'm not the "guru" type who will boldly proclaim that a certain marketing strategy is dead. But I have a sneaking suspicion that advisors are keeping cold prospecting on life support by themselves because they don't know there's a better way.

But there is a better way that's far less time consuming, far more effective and profitable, and far less soul-sucking too.

In fact, there are 3 specific methods you can use to make prospective clients chase you instead of acting like a stage 5 clinger.

In today's show, I reveal these 3 proven methods to warm up prospects, skyrocket your appointments and conversion rates, and free yourself from the shackles of cold prospecting forever.

Listen now.

Show highlights include:

• The enormous (and mostly hidden) opportunity cost involved with cold prospecting that makes it the single worst way to drum up business (2:31)

• How "Reactance Theory," a psychological concept originally discovered by Jack Brehm in the 1960s, explains why watching paint dry could lead to a client faster than cold prospecting (4:08)

• 3 proven methods to warm up prospects so thoroughly that they feel like you're their good friend before your first meeting (4:44)

• The "LED" strategy that's the single most effective way to warm up cold prospects and skyrocket your meeting-to-client conversion rate (5:05)

• The only social media platform that exists in a trusted environment (This allows every post to potentially leverage the "halo effect" to ramp up engagement, appointments, and closed clients) (6:25)

• Don't know what to post on LinkedIn? Use the "3 Buckets" method and you'll never stare at a blank post again (7:14)

• The #1 LinkedIn mistake advisors make that's like running advertisements for a brick-and-mortar store and then locking the front door (11:07)

• How to get a 36x return on investment every time you push this specific button (14:13)

• 4 examples of lead magnets that actually work to turn strangers into clients (15:47)

• Why physical marketing creates deeper emotional responses than digital ads and, when done correctly, are far more likely to be remembered and acted upon (20:13)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

There is no shortage of tricks and tips created specifically for financial advisors who want to get more referrals.

And yet…

The entire industry struggles hard to actually land referrals. You might ask your clients to refer others to you in hundreds of different ways, but you can't trace back a single client to a referral.

The reason is actually quite simple:

Your clients physically cannot give you referrals because you're missing the most crucial ingredient to this formula. It's like trying to bake a cake without flour.

That's the bad news.

The good news?

Today's episode will shore up your referral game to such a level that every competitor you have won't be able to get any sleep at night because they're wondering how you do it.

Listen now to discover what it actually takes to cause a surge of referrals.

Show highlights include:

• A common "dead on arrival" problem common with referrals that may explain why even your best clients never send even one referral (1:13)

• Here is the exact reason why your clients physically cannot refer new clients to you even when they want and try to (2:34)

• The "referral ready sentence" technique to give to your best clients so they can happily send you referrals from dinner parties, barbecues, and other social outings (2:44)

• Why there are endless amounts of referral tactics and tips for advisors that are completely useless at creating referrals (and how going "upstream" addresses this problem in a way no tactic or tip ever can) (4:32)

• The "Four Zeros of the Referral-pocalypse" - this is the real reason why you get no referrals (and why you won't get any referrals until you address it) (6:02)

• How simplifying your value proposition to an offensive (to you) level can cause a surge of new referrals booking appointments with you (7:38)

• The hidden psychological reason why having more credentials makes you less attractive to potential clients (10:04)

• 4 things your referral ready sentence must have or it will fall on deaf ears and generate no new referral clients (13:51)

• A few before & after examples of the typical advisor referral sentence vs the 4-pronged "referral ready sentence" (you'll understand just by listening why my system wrecks the typical one into shambles) (17:41)

• Not getting any referrals from your clients? Use this 4-step system to reverse this trend as soon as tomorrow! (18:52)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Your discovery meeting is costing you time, clients, and wealth. And most advisors never realize that their discovery meetings are slowly crushing their business.

The reason?

You're using the completely wrong approach in your discovery meetings!

Look, I get it - when a prospective client has a problem and you have a solution, it's natural to want to rush in with the solution. But your prospect isn't actually after a solution - they want something deeper and more fundamental.

And so, when they hear your solution, they shut down and book another discovery meeting with another advisor.

Here's the good news:

After listening to today's episode, you'll never make this discovery meeting mistake again. Not only will you come more prepared for every discovery meeting you book, but you'll also know exactly what you need to say to your prospect to turn them into a client.

Listen now.

Show highlights include:

• The cold, hard truth about why prospects ghost you after a great discovery meeting (0:38)

• How to instantly close more discovery meetings by simply talking less (3:06)

• The "motivational interview" secret, backed by over 1500 clinical studies, that is 2-4x more effective at driving behavior change than your current discovery call playbook (3:58)

• Why your natural inclination to this commonly asked discovery meeting question is absolutely wrecking your conversion rate (this mistake is so common it's been nicknamed the "righting reflex") (4:34)

• How your solutions to your prospect's problems actually makes them shut down and scares them to another advisor (and what prospects actually want from you) (5:32)

• Why asking simple "scaling questions" to your prospects will force them to tell you exactly how they want to be sold (6:55)

• How to "twist" the momentum from an objection back to your prospect in the most persuasive way possible (9:42)

• The "reflect, not reflex" technique that, when mastered, will do more persuasive "leg lifting" than any pitch could ever dream of doing (13:11)

• How to get your prospects to write your value proposition for you by acting like a drug counselor (16:48)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.