This episode explores the importance of visibility for moms in business, addressing confidence, authenticity, and practical steps to show up more effectively. Abby, a visibility strategist, shares insights on overcoming fears, imposter syndrome, and balancing motherhood with entrepreneurship.

Chapters

00:00 Introduction and episode overview

00:32 Why visibility matters for moms in business

01:28 Meet Abby: Visibility strategist and brand photographer

02:25 The reality of filming and posting videos

03:30 Confidence issues and perfectionism in social media

04:14 Overcoming overthinking and self-doubt

05:30 Behind the scenes of showing up professionally

06:35 Balancing motherhood and business challenges

09:17 What quietly ambitious women look like

11:10 Inner critic, imposter syndrome, and identity shifts

13:39 Timing and guilt in starting a business as a mom

17:43 Identity shifts needed for visibility

20:37 Rebuilding confidence after losing oneself

26:54 The impact of showing up: success stories

30:14 The importance of authenticity and being true to yourself

32:11 First steps for busy moms to increase visibility

34:36 Overcoming fear of live videos and going live

40:04 The emotional costs of staying hidden

44:21 Practice makes progress, not perfect

45:08 Encouragement for moms to start now

46:10 Where to find Abby and resources

resources

Abby More UK - https://www.instagram.com/abbymore.uk/

Guide to Visibility by Abby - https://abbymore.uk/visibility-guide

guest links

Instagram - https://www.instagram.com/abbymore.uk/