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GEMBAfication

GEMBAfication

Written by: Process Management International (PMI)
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LEARNING FROM THE FRONTLINE OF CHANGE AND IMPROVEMENT


Most organisations set out with clear goals and good intentions.
But change is rarely simple. It’s often messy, non‑linear, and full of surprises.

GEMBAfication is PMI’s new podcast for improvement professionals looking for an honest view of what improvement really looks like in practice. Because in our world, every experience is valuable.

Hosted by Susannah Clarke, Managing Partner at PMI, the series goes behind the scenes with leaders and practitioners who’ve driven change in their organisations. Sometimes with great success, sometimes with unexpected setbacks. You’ll hear about the methods that helped them mobilise, measure, and deliver results, and what they learned when things didn’t go to plan. These are candid conversations about what it really takes to improve, adapt, and lead when change meets the realities of day-to-day work.

GEMBAfication explores change as it really happens.
Subscribe now so you never miss an episode.


© 2026 Process Management International Limited. All rights reserved.
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Episodes
  • Problems Before Platforms: How Informa TechTarget Learned to Keep Transformation Grounded in Process
    Sep 16 2026

    Bringing teams, products, and systems together at Informa TechTarget created opportunities to simplify ways of working. It also created pressure to move quickly.

    Karen Winter, Chief Transformation Officer, reflects on the realities of leading transformation through complexity, the role of process in shaping better decisions, and the risks of starting with the solution before fully understanding the problem.

    "We should have spent more time understanding the process problems first."


    In this episode:

    00:00 Introduction
    01:03 Preparing Informa TechTarget for a major merger
    03:39 Bringing sales teams, systems and products together
    06:11 Building trust through clear governance and decision-making
    09:47 Why process mapping became a catalyst for change
    11:42 Measuring performance through the customer's eyes
    13:49 Taking a practical approach to AI adoption
    15:52 Solving business problems before choosing the technology
    17:14 Lessons from moving too quickly on transformation
    19:15 Managing expectations when change takes longer than planned
    21:24 The impact of culture on successful change
    23:05 Why continuous learning matters for leaders
    25:57 Outro


    Understanding Before Change
    The success of a transformation depends on understanding the work before redesigning it. Create clarity around priorities and ensure solutions are grounded in real operational challenges, with the help of our performance improvement consultancy services.

    Explore Consultancy: https://pmi.co.uk/consultancy/


    Visit us at pmi.co.uk for more:

    • Dive into our Knowledge Hub for more tools, videos, and infographics
    • Join us for a PMI LIVE Webinar
    • Explore Lean Six Sigma Certifications
    • Follow us on LinkedIn


    Show More Show Less
    26 mins
  • The Choice to Change: How Comrod Helped People See That Effort Doesn’t Always Equal Value
    Aug 19 2026

    The results of improvement work at Comrod were significant, with sites doubling turnover while reducing team stress and increasing operational productivity.

    Yet Lean Manager, Frode Steinsland, reveals that 90% of the effort went into helping people see what was really happening and recognise that change was needed, because when teams are already working hard, simply being told things need to change isn't always enough.

    “People were working hard. A lot of effort was not creating value.”


    In this episode:

    00:00 Introduction and why performance problems are often visibility problems
    02:46 When the numbers don't reflect what's happening in reality
    05:44 Why seeing the data still wasn't enough
    06:40 Getting leaders out of the office and onto the Gemba
    08:30 Uncovering capacity that was always there
    10:00 Why 90% of the effort went into helping people want to change
    13:25 A different site, a different challenge, and the same underlying problem
    15:37 Making time for leadership, problem solving, and support
    17:05 Why people have to see the problem for themselves
    18:20 Working harder without creating more value
    20:29 Applying the same thinking to AI, risk, and governance
    24:15 Creating the conditions that allow change to stick
    25:29 Outro


    When Hard Work Isn't the Problem
    Most organisations don't suffer from a lack of effort. The challenge is understanding where effort is being lost. Our performance improvement consultancy helps organisations create the visibility, leadership focus and operating rhythms needed to turn effort into value.

    Explore Consultancy: https://pmi.co.uk/consultancy/


    Visit us at pmi.co.uk for more:

    • Dive into our Knowledge Hub for more tools, videos, and infographics
    • Join us for a PMI LIVE Webinar
    • Explore Lean Six Sigma Certifications
    • Follow us on LinkedIn


    Show More Show Less
    26 mins
  • Capability in New Places: How BCN is Introducing AI Into Established Ways of Working
    Jul 22 2026

    What happens when the ability to build solutions starts to outpace understanding of the problem?

    That tension is very real at BCN. Fraser Dear, experienced improvement practitioner and Head of AI and Data Innovation, reflects on the highs and lows of introducing AI into environments already built on structured, trusted ways of working, and the growing gap between doing more and doing what adds value.

    “Stop thinking ‘I have this tool - how can I ram the tool into the problem?’”

    In this episode:

    00:00 Introduction and the shift from structured improvement work
    01:15 Plenty of data, but still no clear answers
    03:29 Trying to introduce something new into systems people already trust
    05:47 Three very different reactions, and no obvious way forward
    06:43 Moving the conversation away from decisions, and back to understanding
    09:09 When people don’t trust the tool because they don’t understand it
    10:52 The pressure to move faster, even when things aren’t fully clear
    14:14 Building something impressive but not useful
    16:08 Going back to the work before building anything else
    18:53 When language creates confusion instead of clarity
    20:55 Moving too fast and leaving stakeholders behind
    22:56 Outro

    Make new capability work in practice

    Having the capability to build quickly is only part of the challenge. Our performance improvement consultancy helps organisations build the clarity and confidence to make sure new approaches deliver value where it’s needed.

    Explore Consultancy: https://pmi.co.uk/consultancy/


    Visit us at pmi.co.uk for more:

    • Dive into our Knowledge Hub for more tools, videos, and infographics
    • Join us for a PMI LIVE Webinar
    • Explore Lean Six Sigma Certifications
    • Follow us on LinkedIn


    Show More Show Less
    23 mins
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