What does real omnichannel marketing look like in today’s pharma world?

In this episode of Game of Pharma, we sit down with Nick Smith—Founder of Loud Canvas Health and ex-Eversana leader, to unpack what’s changed in pharma omnichannel, why personalization beats presence, and how behavior data can reshape brand strategy.

Nick has worked on both niche and large-scale brands and shares powerful insights on:

• Aligning brand goals with HCP and payer behavior
• Creating omnichannel journeys that actually convert
• Why rep visits are still gold (if tracked right)
• Structuring websites for different stakeholders
• Using omnichannel maturity models to future-proof brand plans
• 
  

Whether you're in brand, marketing, or access strategy, this episode will challenge the way you think about omnichannel in pharma.

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#OmnichannelMarketing #PharmaMarketing #HealthcareStrategy #GameOfPharma #NickSmith #DigitalHealth #PatientCentric #HCPengagement #PayerStrategy #MarketingPodcast

Nick's LinkedIn: https://www.linkedin.com/in/therealnicksmith/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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What if your medicines could be delivered faster than your pizza and by your trusted local pharmacist?

In this episode of 21 Min Pharma Edge powered by Game of Pharma, we sit down with Kaushal Shah, the visionary behind eVitalRx and PillO, two startups that are redefining how India experiences pharmacy. From disrupting traditional retail chemists to building a digital backbone for pharmacies, Kaushal Shah walks us through his bold vision for the future.

In this episode, we cover:

The idea behind delivering medicines in under 60 minutes

How PillO partners with local pharmacies to challenge the giants

Balancing speed, safety, and trust in healthcare delivery

If you're curious about the intersection of healthcare, tech, and Indian innovation — this one’s a must-watch.

Don’t forget to like, comment, and subscribe for more episodes of Game of Pharma.

Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

#PharmaTech #eVitalRx #PillO #HealthcareInnovation #GameOfPharma #PharmacyStartup #QuickCommerce #HealthDelivery #IndianStartups #KaushalShah #21minpharmaedge #pharmapodcast #pharmacy #pharmacist

Kaushal Shah's LinkedIn: https://www.linkedin.com/in/kaushalshah06/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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In this episode, we sit down with Dr. Prateek Bhatia, Vice President & GM at Intrafusion by McKesson, to uncover his inspiring journey from being a pharmacy student in Pune, India to leading one of the most crucial verticals in the U.S. healthcare system.

What you’ll learn:

– Key trends shaping the infusion therapy market

– The biggest challenge health systems face today

– Why infusion services are a critical part of modern care

– Can India become the next big hub for infusion startups?

– A rapid-fire round with fresh insights and fun!

This is a must-watch for pharmacy students, young professionals, and anyone curious about global healthcare leadership and innovation.

Stay tuned with us!

Don’t forget to like, comment, and subscribe for more insights on innovation and disruption in healthcare.

#Gameofpharma #pharmapodcast #infusionindustry #pharmaindustry

Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Dr. Prateek's LinkedIn: https://www.linkedin.com/in/prateek-bhatia/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

Follow us on social media-

Website: https://gameofpharma.com/

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/

In this episode, we sit down with Dr. Prateek Bhatia, Vice President & GM at Intrafusion by McKesson, to uncover his inspiring journey from being a pharmacy student in Pune, India to leading one of the most crucial verticals in the U.S. healthcare system.

What you’ll learn:

– His real-life journey from B.Pharm to VP at McKesson

– Why he chose pharmacy and what kept him going

– The evolving trend of pharmacy grads moving abroad

– Key differences in work culture: India vs the U.S.

– Insights into the infusion and specialty pharmacy industry

– His leadership learnings and advice for the next generation

This is a must-watch for pharmacy students, young professionals, and anyone curious about global healthcare leadership and innovation.

Stay tuned for Part 2—where we dive deeper into the infusion industry!

Don’t forget to like, comment, and subscribe for more insights on innovation and disruption in healthcare.

#Gameofpharma #globalpharmacareer #pharmawarriors #indianpharma #pharmapodcast

Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Dr. Prateek's LinkedIn: https://www.linkedin.com/in/prateek-bhatia/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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Website: https://gameofpharma.com/

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Why is pharma still lagging in the quick commerce revolution?

In this thought-provoking episode, we sit down with Sharad Harjai – Startup Growth Consultant and ex-leader at Delivery Hero, PharmEasy, and Blinkit – to explore why the healthcare sector hasn’t yet cracked the 10-minute delivery model.

We discuss:

The rapid rise of quick commerce in India

Why medicines are missing from the top Q-commerce categories

Challenges unique to pharma logistics and regulations

How the industry can adopt instant delivery models

Global trends in Q-commerce that could reshape healthcare delivery

If you’re in healthcare, pharma, logistics, or just curious about the future of fast delivery, this one’s for you!

Don’t forget to like, comment, and share for more insights on innovation and disruption in healthcare.

#Gameofpharma #quickcommerce #instantdelivery #epharmacy #pharmapodcast

Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Sharad's LinkedIn: https://www.linkedin.com/in/sharadharjai/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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Website: https://gameofpharma.com/

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In this episode of 21 Min Pharma Edge, we sit down with Ashok Bhatia, Former President – Emerging Markets at Zydus Group, to explore why Africa is fast becoming a strategic focus for global pharmaceutical companies.

From navigating healthcare access gaps to identifying ROI potential, this conversation dives deep into:

Why pharma is thinking beyond home markets

The rise of Africa in pharma expansion strategies

Key healthcare challenges and innovation opportunities in African nations

Cultural pitfalls to avoid when entering new markets

A practical 24-month roadmap for pharma market entry

Rapid-fire fun on regulations, data, supply chains & more!

This is a must-watch for pharma leaders, strategists, and innovators looking to make real impact in emerging markets.

Don’t forget to like, share, and subscribe for more conversations that decode the evolving world of pharma!

#Gameofpharma #GlobalPharma #PharmaExpansion #IndianPharma #AfricaPharma

Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Ashok Sir's LinkedIn: https://www.linkedin.com/in/ashok-bhatia-6079a239/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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Website: https://gameofpharma.com/

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/

Welcome to our latest podcast episode featuring Dr. Amrit Karmarkar, Sr. Manager – HR & L&D at Zuventus Healthcare!

In this insightful conversation, we explore:

️ How pharma careers have evolved in the digital age

️ What hiring managers actually look for in resumes

️ The great salary debate: Pharma vs. IT

️ Emerging hiring trends – beyond campus placements and into AI-powered recruitment

Whether you're a pharma student, a young professional, or someone curious about the future of the pharma industry, this episode is packed with real-world insights and career-shaping advice.

Don’t forget to like, share, and subscribe for more conversations that decode the evolving world of pharma!

#Gameofpharma #PharmaSalaries #PharmaSales #PharmaCV #21MinPharma Edge #healthcare #careerinpharmacy

Available on Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Dr. Amrit's LinkedIn: https://www.linkedin.com/in/dr-amrit-karmarkar/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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Website: https://gameofpharma.com/

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/

AI is transforming healthcare faster than ever—reducing physician burnout, cutting costs, and improving patient care. But how far can AI go? Can it truly fix the inefficiencies in our healthcare system?

In this episode, we sit down with Kapil Shukla, Principal Architect at Google & Learner at Med-X AI, to explore how AI-driven automation, decision-making, and insurance navigation are shaping the future of medicine. From reducing appointment delays to making healthcare more affordable, we uncover the real impact of AI on doctors, patients, and the entire industry.

Topics Covered:

How AI is reducing administrative burdens for doctors

AI’s role in solving insurance complexities

Improving patient experiences with AI-driven solutions

Challenges in AI adoption—regulations, interoperability & trust

The future of AI in healthcare

Listen now and follow for more expert discussions on healthcare innovation, AI, and digital transformation!

Kapil's LinkedIn: https://www.linkedin.com/in/kshukla/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

Visit our website for the latest updates in pharma and to stay informed about future episodes: https://gameofpharma.com

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