What does real omnichannel marketing look like in today’s pharma world?

In this episode of Game of Pharma, we sit down with Nick Smith—Founder of Loud Canvas Health and ex-Eversana leader, to unpack what’s changed in pharma omnichannel, why personalization beats presence, and how behavior data can reshape brand strategy.

Nick has worked on both niche and large-scale brands and shares powerful insights on:

• Aligning brand goals with HCP and payer behavior
• Creating omnichannel journeys that actually convert
• Why rep visits are still gold (if tracked right)
• Structuring websites for different stakeholders
• Using omnichannel maturity models to future-proof brand plans
• 
  

Whether you're in brand, marketing, or access strategy, this episode will challenge the way you think about omnichannel in pharma.

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#OmnichannelMarketing #PharmaMarketing #HealthcareStrategy #GameOfPharma #NickSmith #DigitalHealth #PatientCentric #HCPengagement #PayerStrategy #MarketingPodcast

Nick's LinkedIn: https://www.linkedin.com/in/therealnicksmith/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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What if your medicines could be delivered faster than your pizza and by your trusted local pharmacist?

In this episode of 21 Min Pharma Edge powered by Game of Pharma, we sit down with Kaushal Shah, the visionary behind eVitalRx and PillO, two startups that are redefining how India experiences pharmacy. From disrupting traditional retail chemists to building a digital backbone for pharmacies, Kaushal Shah walks us through his bold vision for the future.

In this episode, we cover:

The idea behind delivering medicines in under 60 minutes

How PillO partners with local pharmacies to challenge the giants

Balancing speed, safety, and trust in healthcare delivery

If you're curious about the intersection of healthcare, tech, and Indian innovation — this one’s a must-watch.

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Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

#PharmaTech #eVitalRx #PillO #HealthcareInnovation #GameOfPharma #PharmacyStartup #QuickCommerce #HealthDelivery #IndianStartups #KaushalShah #21minpharmaedge #pharmapodcast #pharmacy #pharmacist

Kaushal Shah's LinkedIn: https://www.linkedin.com/in/kaushalshah06/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

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Website: https://gameofpharma.com/

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In this episode, we sit down with Dr. Prateek Bhatia, Vice President & GM at Intrafusion by McKesson, to uncover his inspiring journey from being a pharmacy student in Pune, India to leading one of the most crucial verticals in the U.S. healthcare system.

What you’ll learn:

– Key trends shaping the infusion therapy market

– The biggest challenge health systems face today

– Why infusion services are a critical part of modern care

– Can India become the next big hub for infusion startups?

– A rapid-fire round with fresh insights and fun!

This is a must-watch for pharmacy students, young professionals, and anyone curious about global healthcare leadership and innovation.

Stay tuned with us!

Don’t forget to like, comment, and subscribe for more insights on innovation and disruption in healthcare.

#Gameofpharma #pharmapodcast #infusionindustry #pharmaindustry

Available on YouTube, Spotify, Gaana, JioSaavn, Amazon Music, and Apple Podcasts.

Dr. Prateek's LinkedIn: https://www.linkedin.com/in/prateek-bhatia/

Host's LinkedIn: https://www.linkedin.com/in/lokesh-sharma-7250a71a9/

Follow us on social media-

Website: https://gameofpharma.com/

Instagram: https://www.instagram.com/gameofpharma/

LinkedIn: https://www.linkedin.com/company/game-of-pharma/