In this episode of the Cookbook, host Iris Goldfeder interviews Sena Wheeler, a company specializing in wild-caught Alaskan seafood. The conversation explores the journey of entrepreneurship in the fishing industry, the challenges of shipping frozen seafood, and the importance of sustainability. Sena Wheeler's origin story is rooted in a family legacy of fishing, and the business has evolved to meet the demands of online consumers, especially during the COVID-19 pandemic. The episode highlights the significance of customer feedback and connection, as well as innovative product offerings like dog treats made from fish. Overall, the discussion emphasizes the unique aspects of running a seafood business and the passion behind it.

Chapters

00:00 Welcome to the Cookbook

03:02 Sena Wheeler: The Journey of Wild-Caught Seafood

06:09 The Business of Seafood: From Catch to Customer

08:54 The Origin Story: A Family Legacy in Fishing

12:01 Navigating the Challenges of Fishing and Business

14:49 The Impact of COVID-19 on Seafood Delivery

17:58 Marketing and Selling Seafood Online

20:54 The Importance of Customer Connection

23:48 Sustainability in Seafood: A Responsible Choice

27:10 Innovations in Seafood Products

29:56 The Future of Seafood and Customer Engagement

In this episode of the Cookbook, host Iris Goldfeder welcomes back Scott Span, a leadership and executive coach. They discuss the nuances of entrepreneurship, the importance of mindfulness, and the challenges of leadership versus management. Scott shares personal stories about his family, the lessons learned from loss, and the significance of building genuine relationships with clients. The conversation emphasizes the need for preparation, presence, and the power of connection in both personal and professional realms.

Chapters

00:00 Welcome to the Cookbook

01:00 Introduction to Scott and His Journey

01:47 The Role of a Leadership Coach

06:07 Mindfulness and Morning Routines

10:52 The Importance of Presence

18:07 Navigating Leadership and Management

23:59 The Transition from Management to Leadership

30:01 Building Genuine Client Relationships

37:09 Lessons from Loss and Growth

44:02 Reflections on Personal Experiences

49:52 The Impact of Family Dynamics

56:08 The Power of Connection and Learning

01:02:04 Final Thoughts and Takeaways

In this episode of The Cookbook, host Iris Goldfeder welcomes Vicki Gold, a retired physical therapist, to share her journey from Arizona to Brazil and her experiences in the field of physical therapy. They discuss the importance of mindfulness, self-awareness, and the ABC Mind-Body System in promoting health and wellness. Vicki shares humorous anecdotes about language barriers and cultural experiences, as well as the transformative power of language and self-talk. The conversation emphasizes gratitude, community, and the joy of sharing experiences with others.

Chapters

00:00 Welcome to The Cookbook

01:54 Vicki's Journey to Brazil

05:59 Language and Cultural Experiences

11:59 Physical Therapy and Personal Growth

19:51 The Importance of Mind-Body Connection

25:57 Aging Safely, Wisely, and Well

34:09 The Start, Act, Stop Method

34:54 Posture and Energy Management

37:06 Mobility and Aging

38:55 Pain Management and Relief Products

40:55 Entrepreneurship and Marketing Challenges

44:37 Mindfulness and Emotional Control

51:14 Transformational Language and Self-Talk

57:17 Gratitude and Positive Mindset