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The Cookbook: Recipes for Marketing & Business Success

The Cookbook: Recipes for Marketing & Business Success

Written by: The Cookbook: Recipes for Marketing & Business Success
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About this listen

Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests!

Until then...go out and find what lights YOUR fire!

2022 Iris Goldfeder
Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success Self-Help Success
Episodes
  • The Cookbook Podcast - C. Vicki Gold: Aligning Mind and Body for Optimal Function
    Nov 18 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes Vicki Gold, a retired physical therapist, to share her journey from Arizona to Brazil and her experiences in the field of physical therapy. They discuss the importance of mindfulness, self-awareness, and the ABC Mind-Body System in promoting health and wellness. Vicki shares humorous anecdotes about language barriers and cultural experiences, as well as the transformative power of language and self-talk. The conversation emphasizes gratitude, community, and the joy of sharing experiences with others.


    Chapters


    00:00 Welcome to The Cookbook

    01:54 Vicki's Journey to Brazil

    05:59 Language and Cultural Experiences

    11:59 Physical Therapy and Personal Growth

    19:51 The Importance of Mind-Body Connection

    25:57 Aging Safely, Wisely, and Well

    34:09 The Start, Act, Stop Method

    34:54 Posture and Energy Management

    37:06 Mobility and Aging

    38:55 Pain Management and Relief Products

    40:55 Entrepreneurship and Marketing Challenges

    44:37 Mindfulness and Emotional Control

    51:14 Transformational Language and Self-Talk

    57:17 Gratitude and Positive Mindset

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    1 hr and 9 mins
  • The Cookbook Podcast - Laura G. Patac: Unpacking the Entrepreneurial Journey
    Nov 11 2025

    In this episode of The Cookbook, host Iris Goldfeder engages with Laura G. Patac, discussing the journey to entrepreneurship, the importance of unique value propositions, and the power of storytelling. They explore how personal experiences shape our narratives and the impact of kindness in everyday interactions. Laura shares insights from her own journey, emphasizing the significance of self-awareness and empowerment in personal and professional growth. The conversation highlights the importance of evolving through stories and the connections we create with others.


    Chapters


    00:00 Welcome to The Cookbook

    01:57 The Journey to Entrepreneurship

    03:54 The Unique Value Proposition

    11:50 The Power of Storytelling

    21:32 Sharing Stories with Purpose

    30:58 The Impact of Kindness

    40:30 Evolving Through Stories

    50:00 Looking Ahead: New Projects

    58:47 What Lights Your Fire

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    1 hr and 5 mins
  • The Cookbook Podcast - Gayle Gruenberg: Unlocking the Secrets of Organization
    Nov 4 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes professional organizer Gayle Gruenberg to discuss the intricacies of organization, the psychological aspects behind clutter, and the unique challenges faced by individuals in various life situations, including divorce. Gail shares her journey from being a CPA to becoming a certified professional organizer, emphasizing the importance of understanding core values and the emotional connections we have with our belongings. The conversation also touches on the entrepreneurial spirit, the significance of body doubling for accountability, and the grace needed in the process of organizing. Listeners are encouraged to embrace their unique organizational styles and to seek help when needed, all while maintaining a compassionate approach to themselves and others.


    Chapters


    00:00 Welcome to The Cookbook

    02:20 Meet Gail Gurnberg: The Organizer Extraordinaire

    05:46 The Unique Challenges of Organizing in Divorce

    11:50 The Intersection of Sports and Collectibles

    17:25 The Big O: Organizing to Your Core Values

    23:26 The Psychology of Organization

    29:25 Entrepreneurship and Organization: Finding Your Zone of Genius

    35:02 Body Doubling: The Power of Accountability

    40:47 Grace and Self-Forgiveness in Organization

    46:45 Final Thoughts and Resources

    1:01:13 What Light's Your Fire

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    1 hr and 8 mins
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