• The Cookbook Podcast - C. Vicki Gold: Aligning Mind and Body for Optimal Function
    Nov 18 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes Vicki Gold, a retired physical therapist, to share her journey from Arizona to Brazil and her experiences in the field of physical therapy. They discuss the importance of mindfulness, self-awareness, and the ABC Mind-Body System in promoting health and wellness. Vicki shares humorous anecdotes about language barriers and cultural experiences, as well as the transformative power of language and self-talk. The conversation emphasizes gratitude, community, and the joy of sharing experiences with others.


    Chapters


    00:00 Welcome to The Cookbook

    01:54 Vicki's Journey to Brazil

    05:59 Language and Cultural Experiences

    11:59 Physical Therapy and Personal Growth

    19:51 The Importance of Mind-Body Connection

    25:57 Aging Safely, Wisely, and Well

    34:09 The Start, Act, Stop Method

    34:54 Posture and Energy Management

    37:06 Mobility and Aging

    38:55 Pain Management and Relief Products

    40:55 Entrepreneurship and Marketing Challenges

    44:37 Mindfulness and Emotional Control

    51:14 Transformational Language and Self-Talk

    57:17 Gratitude and Positive Mindset

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    1 hr and 9 mins
  • The Cookbook Podcast - Laura G. Patac: Unpacking the Entrepreneurial Journey
    Nov 11 2025

    In this episode of The Cookbook, host Iris Goldfeder engages with Laura G. Patac, discussing the journey to entrepreneurship, the importance of unique value propositions, and the power of storytelling. They explore how personal experiences shape our narratives and the impact of kindness in everyday interactions. Laura shares insights from her own journey, emphasizing the significance of self-awareness and empowerment in personal and professional growth. The conversation highlights the importance of evolving through stories and the connections we create with others.


    Chapters


    00:00 Welcome to The Cookbook

    01:57 The Journey to Entrepreneurship

    03:54 The Unique Value Proposition

    11:50 The Power of Storytelling

    21:32 Sharing Stories with Purpose

    30:58 The Impact of Kindness

    40:30 Evolving Through Stories

    50:00 Looking Ahead: New Projects

    58:47 What Lights Your Fire

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    1 hr and 5 mins
  • The Cookbook Podcast - Gayle Gruenberg: Unlocking the Secrets of Organization
    Nov 4 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes professional organizer Gayle Gruenberg to discuss the intricacies of organization, the psychological aspects behind clutter, and the unique challenges faced by individuals in various life situations, including divorce. Gail shares her journey from being a CPA to becoming a certified professional organizer, emphasizing the importance of understanding core values and the emotional connections we have with our belongings. The conversation also touches on the entrepreneurial spirit, the significance of body doubling for accountability, and the grace needed in the process of organizing. Listeners are encouraged to embrace their unique organizational styles and to seek help when needed, all while maintaining a compassionate approach to themselves and others.


    Chapters


    00:00 Welcome to The Cookbook

    02:20 Meet Gail Gurnberg: The Organizer Extraordinaire

    05:46 The Unique Challenges of Organizing in Divorce

    11:50 The Intersection of Sports and Collectibles

    17:25 The Big O: Organizing to Your Core Values

    23:26 The Psychology of Organization

    29:25 Entrepreneurship and Organization: Finding Your Zone of Genius

    35:02 Body Doubling: The Power of Accountability

    40:47 Grace and Self-Forgiveness in Organization

    46:45 Final Thoughts and Resources

    1:01:13 What Light's Your Fire

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    1 hr and 8 mins
  • The Cookbook Podcast - Wilson Zehr: Navigating Disruption in Business
    Oct 28 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes Wilson Zehr, an entrepreneur and educator, to discuss his journey through entrepreneurship, the concept of disruption in business, and the impact of COVID-19 on innovation. They explore the evolution of communication technology, the relevance of direct mail in today's digital age, and Wilson's new venture, Speedy Desktop Comp. The conversation emphasizes the importance of focusing on real problems rather than just technology, and concludes with Wilson sharing what inspires him personally and professionally.

    Chapters:

    00:01 Welcome to The Cookbook

    02:53 Wilson's Entrepreneurial Journey

    05:23 Understanding Disruption in Business

    11:10 The Impact of Uber on the Taxi Industry

    17:08 Adapting to Change: Lessons from COVID-19

    22:49 Innovation vs. Imitation in Business

    28:49 The Evolution of Communication Technology

    34:57 The Future of AI in Business

    40:53 Introducing Speedy Desktop Comp

    46:47 The Importance of Direct Mail

    52:42 Finding Solutions to Real Problems

    58:28 What Lights Wilson's Fire?

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    1 hr and 4 mins
  • The Cookbook Podcast - Rebecca Arnold: Navigating Life's Transitions
    Oct 14 2025

    In this episode of The Cookbook, host Iris Goldfeder engages with Rebecca Arnold, author of 'The Rooted Renegade.' They discuss the importance of authenticity, navigating life transitions, and the impact of COVID-19 on personal and professional lives. The conversation delves into leadership challenges, the significance of an abundance mindset, and the journey of self-discovery in entrepreneurship. Rebecca shares insights from her book, emphasizing the need for emotional intelligence and meaningful connections in both personal and professional realms.


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    1 hr and 4 mins
  • The Cookbook Podcast - Laura Cardwell & Meghan O'Malley: A Journey of Self-Discovery
    Oct 7 2025

    In this episode of The Cookbook, host Iris Goldfeder engages in a heartfelt conversation with guests Lauren and Megan about their personal journeys, the concept of 'woo', and the importance of emotional regulation and authenticity. They explore how their experiences have shaped their work in helping others navigate their own paths to healing and self-discovery. The discussion emphasizes the significance of community, connection, and the tools necessary for personal growth, culminating in a promise for a follow-up episode to delve deeper into their book and business.

    Chapters:

    00:01 Welcome to The Cookbook

    02:41 Introducing Lauren and Megan

    03:50 Exploring Personal Journeys and Woo

    10:22 Embodied Leadership and Authenticity

    18:04 Understanding Energy and Human Design

    21:39 Making Woo Accessible

    27:41 Navigating the Unknown in Woo

    36:02 Emotional Regulation and Healing

    53:34 The Importance of Connection and Community

    59:15 What Lights Your Fire

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    1 hr and 6 mins
  • The Cookbook Podcast - Sarah Dowd: ADHD (The Unexpected Catalyst for Business)
    Sep 30 2025

    In this episode of The Cookbook, host Iris Goldfeder interviews Sarah Dowd, a multi-business entrepreneur who shares her journey of starting and growing her businesses, including the Trikala Collective. They discuss the impact of ADHD on Sarah's entrepreneurial spirit, the challenges she faced in the early days, and the importance of building relationships in business. The conversation also touches on the significance of history and culture, the launch of Sarah's new podcast 'History for Fuck's Sake', and the lessons learned from the pandemic. Sarah emphasizes the need for listening and engaging with others to foster understanding and connection.

    Chapters

    00:01 Welcome to The Cookbook

    00:17 Introducing Sarah Dowd: A Multi-Business Entrepreneur

    01:43 The Trikala Collective: Merging Arts and Philanthropy

    04:15 The Catalyst for Entrepreneurship: ADHD and Rebellion

    10:25 Navigating Early Challenges: Selling the House

    15:09 Building Relationships in Business: The Human Element

    18:43 The Impact of the Pandemic on Business Growth

    20:36 Advice for Aspiring Entrepreneurs

    26:07 The Importance of History and Culture

    29:41 Launching the Podcast: History for Fuck's Sake

    36:25 Connecting History with Pop Culture

    48:01 The Role of History in Understanding the Present

    51:20 The Importance of Listening and Engaging

    01:03:40 What Lights Sarah's Fire?

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    1 hr and 8 mins
  • The Cookbook Podcast - Christina Bernhard: Navigating the Digital Marketing Landscape
    Aug 26 2025

    In this episode of The Cookbook, host Iris Goldfeder welcomes Christina Bernhard, founder of 3 Eleven Advertising. They discuss Christina's journey into entrepreneurship, the evolution of digital marketing, and the importance of understanding both SEO and ads. Christina shares insights on educating clients, building sustainable business models, and the impact of AI on marketing. The conversation emphasizes the significance of finding one's 'why' in business and the ripple effect that successful businesses have on their communities.


    Chapters


    00:00 Welcome to The Cookbook

    01:51 Meet Christina Bernhard

    02:50 The Journey to 3 Eleven Advertising

    05:43 Navigating Changes in Digital Marketing

    09:56 Understanding the Role of Ads

    13:41 The Importance of SEO and Ads

    17:48 Educating Clients on Marketing Strategies

    21:35 Building a Sustainable Business Model

    25:27 The Impact of AI on Marketing

    29:34 The Entrepreneurial Journey

    33:31 Finding Your Why

    37:19 Advice for Aspiring Entrepreneurs

    41:29 The Ripple Effect of Business Growth

    45:03 Creating a Systemized Pipeline

    48:54 The Importance of Client Relationships

    52:54 What Lights Your Fire?

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    1 hr and 5 mins