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Generative Search & Classic SEO

Generative Search & Classic SEO

Written by: Eduard
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With over 10 years executing SEO strategy, including 4 years specializing in analytics and 2 years pioneering Generative Search optimization, Eduard (isearchgo.com) has watched search evolve from keyword rankings to AI answer engines like ChatGPT and Perplexity.

Each episode unpacks what's actually working: measuring SEO performance as the funnel shifts, getting cited by AI search instead of just ranked by Google, and turning technical SEO into numbers leadership cares about. No recycled tactics, just practical, data backed insights from someone optimizing in real time for the generative search era.

For SEO practitioners, marketers, and founders who want to know where search is really headed.Copyright Eduard Economics Leadership Management & Leadership
Episodes
  • AI Agents in SEO Automation: Necessity or Just Marketing Hype?

    AI Agents in SEO Automation: Necessity or Just Marketing Hype?
    Jul 23 2026
    AI agents can supercharge SEO automation. But they're no substitute for an experienced SEO specialist. Think of them as fast, tireless researchers and task-runners, not a replacement team. The human review still matters. Details.
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    10 mins
  • Internal Anchor Text for SEO & GEO: The Ranking Boost Sites Miss (Even Beginners Can Fix It)

    Internal Anchor Text for SEO & GEO: The Ranking Boost Sites Miss (Even Beginners Can Fix It)
    Jul 14 2026
    Start with a semantic cluster. Build a semantic core for the topic cluster tied to the target page before choosing any anchor text — the primary keyword plus its long-tail variations and synonyms.
    • Use the whole cluster. Every keyword in the cluster that sounds natural to a real reader should appear as internal anchor text somewhere on the site, rather than one phrase repeated everywhere.
    • Match anchor priority to page priority:
      • Highest-volume keyword links to the most important landing page in the cluster.
      • Lower-volume, long-tail keywords link from blog posts and supporting content.
      • This spread helps the linking page rank better for the keywords in its anchors, since it signals topical relevance through natural variation rather than repetition.
    • Internal vs. external anchors differ. External anchor text follows a different logic, mainly because the ratio of anchored to non-anchored backlinks has to be managed — overusing exact-match commercial anchors externally can look manipulative.
    • Commercial anchors internally are low-risk. Commercial (money) anchors can be used as often as needed internally, as long as each one is relevant to the destination page and phrased naturally, since internal linking doesn't carry the same spam-signal risk as external link profiles.
    • Generic anchors ("here," "read more") are fine but weak. They carry less SEO value alone, so wrap them in near-anchor text that still includes the target keyword nearby to keep the page's topical intent clear.
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    4 mins
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