This week on the Global Fresh Series, we take you to the opening day of Macfrut 2026 in Rimini, Italy—where the global fresh produce industry gathers with energy, innovation, and purpose. From the moment the doors open, the show floor comes alive with international voices, forward-thinking technology, and powerful storytelling from growers and brands around the world.

In this episode, we explore the key themes shaping this year’s event, including sustainability, post-harvest innovation, and the growing importance of authentic connections across the supply chain. With a strong international presence and unmistakable Italian hospitality, Macfrut once again proves to be more than a trade show—it’s a global meeting point for the future of fresh.

Join us as we capture the sights, sounds, and insights from day one in Rimini, and set the stage for an exciting week ahead.

his week on the Global Fresh Series, we dive into how one everyday staple—tomatoes—has become a powerful symbol of today’s shifting food economy. While broader grocery inflation begins to cool, tomato prices are surging, revealing a perfect storm of converging forces behind the scenes.

From tariffs on imported supply to rising diesel fuel costs and increasing fertilizer expenses, the pressure is building across the entire supply chain. Add in seasonal demand and global trade dynamics, and tomatoes are now at the forefront of a new, more uneven wave of food inflation.

In this episode, we break down what’s driving the spike, why it matters for growers, retailers, and consumers alike, and what it signals for the future of fresh produce pricing worldwide.

#freshtomatoes #freshproduce #fertilizer #groceryinflation

Long before podcasts and digital media, Orion Samuelson mastered the art of connecting farm and consumer through the airwaves. As the iconic voice of WGN Radio, he translated complex agricultural issues into stories people could understand—and trust.

This week on the Global Fresh Series, we examine how his approach to communication holds powerful lessons for today’s content creators, brands, and fresh produce leaders.

As the gap between growers and consumers continues to widen, is podcasting today’s version of what Orion built decades ago?

#foodpodcast #freshproduce #digitalmedia #foodmyths #produceindustrynetwork

Regenerative agriculture is no longer a niche concept—it’s becoming a defining force in the future of global fresh produce. In this episode of the Global Fresh Series, we explore how farmers, retailers, and multinational food companies are working together to restore soil health, improve resilience, and reshape supply chains from the ground up.

From large-scale initiatives across Europe to retailer-backed programs supporting farmers with data, training, and long-term investment, this episode dives into the real-world impact of regenerative practices. We examine how these efforts are addressing climate challenges, strengthening food security, and creating new opportunities across the value chain.

Regenerative agriculture is reshaping the future of fresh produce. This episode explores how farmers, retailers, and global brands are working together to restore soil health, improve resilience, and build a more sustainable—and scalable—food system.

his week on the Global Fresh Series, we dive into a major joint venture between two industry powerhouses that is set to redefine the fresh-cut fruit landscape in France. With a strategic location, integrated logistics, and a focus on convenience-driven consumption, this partnership highlights the rapid evolution of value-added produce across Europe. We explore what this means for suppliers, retailers, and the future of fresh fruit consumption in one of Europe’s most promising growth markets.

#freshcutfruit #Prepworld #Omer-Decugis&Cie #freshberries #produceindustrynetwork

Two stories. Two continents. One interconnected industry.

From booming avocado exports to complex trade policy shifts, this episode dives into the opportunities, challenges, and strategies shaping the future of fresh.

In this episode of the Global Fresh Series, we connect the dots across two powerful forces shaping the fresh produce industry in 2025 and beyond.

First, we head to Colombia, where Hass avocados are driving remarkable agricultural growth, with exports surging and Europe absorbing more than 60% of shipments. From the dominance of the Netherlands to rising demand in Germany and Spain, we explore how Colombia is strengthening its position in some of the world’s most competitive markets—and what it will take to sustain that momentum.

Then, we shift to the United States, where a massive tariff refund effort—totaling over $166 billion—is unfolding. With new systems in development and timelines still uncertain, we break down what this means for importers, cash flow, and the broader global supply chain.

#colombiaavocados #agriculture #tariffs. #hassavocados

What does conflict in the Middle East have to do with the price of food on your table? More than you might think.

In this episode of The Global Fresh Series, we explore how geopolitical tensions in the Persian Gulf—particularly disruptions in the Strait of Hormuz—are sending ripple effects through the global agriculture supply chain. While headlines often focus on rising oil prices, another critical commodity is at stake: fertilizer, the essential nutrient that supports nearly half of the world’s food production.

With countries in the region supplying a significant portion of the world’s nitrogen fertilizers, any disruption in shipping lanes can tighten supply, drive up costs, and ultimately impact farmers, crop yields, and food prices around the globe. From the fields of the Northern Hemisphere preparing for spring planting to vulnerable regions facing rising food insecurity, the effects are far-reaching.

Join us as we unpack the hidden connections between energy, fertilizer, global trade, and fresh produce, and examine how today’s geopolitical challenges could influence tomorrow’s harvests.

#agriculture. #geopolitics #fertilizer. #freshproduce

In this episode of the Global Fresh Series, we take you inside the energy and excitement of the SEPC Southern Exposure 2026 in Orlando, Florida—one of the fresh produce industry’s most anticipated gatherings of the year.

From the vibrant trade show floor to meaningful conversations with growers, shippers, retailers, and innovators across the supply chain, this episode captures the spirit of collaboration that defines Southern Exposure. We discuss the standout moments from the expo, including innovative booth presentations, new product introductions, and the growing role of storytelling and digital media in connecting fresh produce with buyers and consumers.

We also highlight the educational sessions that addressed key industry topics—from supply chain challenges and market trends to the importance of building stronger relationships across the industry. As always, the show was not just about business—it was about community, networking, and celebrating the passion that drives the fresh produce sector forward.

#freshproduce. #SEPC2026. #agriculture