Exploring how digital visual effects have changed the representations of the body and identity in action films. When Harrison Ford appeared digitally de-aged in Indiana Jones and the Dial of Destiny, audiences witnessed more than a technical feat; they saw how visual effects are reshaping what bodies can be on screen. In Action Bodies: VFX, Identity, and Embodiment in Blockbuster Cinema, Drew Ayers (Eastern Washington University) examines how the contemporary action genre redefines embodiment across human, superhuman, animal, and machine forms. Ayers argues that action films are a crucial site for understanding how popular media both reflect and shape cultural debates about identity, citizenship, disability, and ethics in the era of big data and algorithmic culture. Through case studies including Top Gun: Maverick, The Woman King, The Fast & the Furious franchise, and Avatar: The Way of Water, Ayers explores how VFX-altered bodies carry ideological weight. While the action genre has long leaned conservative in its politics of identity, its digitally mediated bodies also generate unexpected opportunities: glimpses of more inclusive and flexible modes of embodiment. As artificial intelligence and synthetic imagery continue to transform film production, Action Bodies demonstrates why careful attention to action cinema is essential for understanding how contemporary culture imagines and engineers the future of the body.

Drew Ayers is a professor of film at Eastern Washington University. He is the author of Spectacular Posthumanism: The Digital Vernacular of Visual Effects, and his work has been published in animation, Configurations, Convergence, and Film Criticism.

Cory Barker is a faculty member in the Donald P. Bellisario College of Communications at Penn State University, where he teaches courses on film, television, and digital culture. Newsletter.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do media producers appeal to international audiences in the streaming era?

In this episode of the Global Media & Communication podcast, our host Juan Llamas-Rodriguez interviews Elia Cornelio Marí about her research on Mexican melodramas, Netflix algorithms, and television in translation.

In this episode you will hear about:

• Why melodrama became an important genre in the development of Netflix’s original series across Latin America

• How translation affects the reception of television in Mexico and Italy

• The concept of “cultural proximity” and how it helps explain what TV series become popular across different national cultures

The Global Media & Communication podcast series is a multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the best scholarship to bear on enduring global questions and pressing contemporary issues.

Guest Biography:

Elia Cornelio Marí is Assistant Professor at the Universidad Juárez Autónoma de Tabasco, Mexico. She holds a PhD in Communication, Technology and Society by La Sapienza University of Rome, and a M.A. in Media Studies by the University of Texas at Austin. She specializes in television studies. Her publications focus on the original production of Netflix for Mexico, the reception of dubbed television by international audiences, and the practice of binge-watching among college students. She is a member of RELATA, the Latin American Network of Audience and Reception Studies.

Host Biography:

Juan Llamas-Rodriguez is a researcher and educator interested in how media theories allow us to critically analyze social phenomena on a global scale. He works as assistant professor in the Annenberg School for Communication and associate director of the Center for Advanced Research in Global Communication at the University of Pennsylvania. He is the author of Border Tunnels: A Media Theory of the US-Mexico Underground (University of Minnesota Press, 2023) and Y Tu Mamá También: A Queer Film Classic (McGill-Queen’s University Press, 2025), and editor of Media Travels: Toward an Atlas of Global Media (Amherst College Press, 2025).

Credits
Interview by: Juan Llamas-Rodriguez

Produced by: Juan Llamas-Rodriguez
Edited by: Anna Gamarnik

Keywords: algorithms, animation, dubbing, Mexico, Netflix, translation

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the Global Media & Communication podcast series, a multimodal project powered by the Center for Advanced Research in Global Communication (CARGC) at the Annenberg School for Communication at the University of Pennsylvania. At CARGC, we produce and promote critical, interdisciplinary, and multimodal research on global media and communication. We aim to bridge academic scholarship and public life, bringing the best scholarship to bear on enduring global questions and pressing contemporary issues.

Today, our host Juan Llamas-Rodriguez interviews Martín Echeverría about his book Political Entertainment in a Post Authoritarian Democracy: Humor in the Mexican Media (Routledge, 2024), co-written with Frida Rodelo.

In this episode you will hear about:

• The affordances and limitations of YouTube for the political media ecosystem
• The role of memes in generating political interest among politically disinterested groups
• How people’s distrust of news organizations impact the communication environment for political news
• How restrictions on political speech have shifted in Mexico in the last few decades

Guest Biography:

Martín Echeverría is the Head of the Center for Studies in Political Communication at the Benemérita Universidad Autónoma de Puebla, Mexico. He holds a PhD in Communication and Culture from the University of Seville, Spain, and serves as Co-Chair of the Political Communication Section of the International Association of Media and Communication Research (IAMCR). His research, which focuses on the mediatization of politics, media systems, and the reception and political effects of media, has been published in leading journals such as The International Journal of Press/Politics, International Journal of Communication, Journalism Studies, and top Latin American outlets. He is the author and editor of several books, including Media and Politics in Post-Authoritarian Mexico: The Continuing Struggle for Democracy (Palgrave Macmillan, 2024) and Political Entertainment in a Post-Authoritarian Democracy (Routledge, 2023), the latter receiving the AEJMC 2024 Knudson Award for the best book on Latin American media in the United States.

Host Biography:

Juan Llamas-Rodriguez is a researcher and educator interested in how media theories allow us to critically analyze social phenomena on a global scale. He works as assistant professor in the Annenberg School for Communication and associate director of the Center for Advanced Research in Global Communication at the University of Pennsylvania. He is the author of Border Tunnels: A Media Theory of the US-Mexico Underground (University of Minnesota Press, 2023) and Y Tu Mamá También: A Queer Film Classic (McGill-Queen’s University Press, 2025), and editor of Media Travels: Toward an Atlas of Global Media (Amherst College Press, 2025).

Credits

• Interview by: Juan Llamas-Rodriguez
• Produced by: Juan Llamas-Rodriguez
• Edited by: Anna Gamarnik

Keywords: authoritarianism, memes, Mexico, political communication, political satire, YouTube

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.