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Healthcare Marketing Executive

Healthcare Marketing Executive

Written by: Alexis Anderson & Saul Marquez
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 Healthcare Marketing Executive brings you intimate conversations with the most influential marketing executives who are transforming healthcare. Co-hosted by Saul Marquez and Alexis Anderson at Outcomes Rocket, this podcast goes beyond the surface to explore how elite healthcare marketing leaders are driving meaningful change, setting new industry standards, and creating campaigns that truly matter. Economics Marketing Marketing & Sales
Episodes
  • How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group

    How Healthcare Marketers Can Win in an AI-First Search World with Bryan Cush, Co-Founder and President of Tidal Health Group
    May 5 2026
    Healthcare marketing is no longer just about rankings and traffic. It is about making your brand understandable to both people and AI. In this episode, Bryan Cush, Co-Founder and President of Tidal Health Group, discusses why structured data and schema are critical in an era of chat-based search, AI agents, and more informed healthcare consumers. He shares how his personal experience managing his mother’s chronic conditions drew him into healthcare marketing. Bryan explains how his team helps provider groups organize information to improve discoverability, build trust, and drive conversions. He also explores why healthcare brands must move beyond traditional SEO and how better data structure connects marketing more directly to revenue and operational performance. Tune in and learn how healthcare organizations can stay visible, relevant, and conversion-ready in an AI-first search environment. Resources Follow and connect with Bryan Cush on LinkedIn. Follow Tidal Health Group on LinkedIn and explore their website here.
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    14 mins
  • How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring

    How To Market Digital Health Without Losing The Human Element with Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring
    Apr 21 2026
    Healthcare marketing is most effective when it stays grounded in patient impact, embraces change thoughtfully, and turns complex data into something clinicians can actually use. In this episode, Grace Anderson, Principal Product Marketing Manager at Medtronic Acute Care & Monitoring, shares how her journey from higher education and financial services led her into healthcare marketing with a deeper sense of purpose. She explores Medtronic’s expanding role in digital health, including connected monitoring, remote patient platforms, and the use of clinical data to enable more personalized care and reduce strain on care teams. Grace also discusses what healthcare marketers need today: staying grounded amid uncertainty, balancing innovation with audience readiness, and using AI responsibly. She emphasizes the importance of inclusive data, practical AI applications, and close collaboration with clinicians to drive adoption. Tune in and learn how to stay grounded, market emerging technology more effectively, and keep patients at the center of healthcare innovation. Resources: Follow and connect with Grace Anderson on LinkedIn. Learn more about Medtronic Acute Care & Monitoring on LinkedIn and their website.
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    18 mins
  • How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk

    How AI is Accelerating Sales Cycles in Healthcare with Bruce Brandes, Board Chairman of WhaleHawk
    Apr 7 2026
    Healthcare companies waste enormous time chasing the wrong opportunities, and AI can change that only if it is built specifically for the realities of healthcare commercialization. In this episode, Bruce Brandes, Board Chairman of WhaleHawk, discusses why healthcare sales teams often spend too much time pursuing deals that were never likely to close in the first place. He explains how WhaleHawk was created to help organizations better understand where to focus, when to engage, and how to earn trust through more relevant, data-informed outreach. Bruce also shares why generic large language models fall short in healthcare, how healthcare-specific market signals and company best practices can improve consistency across teams, and why the goal is not to add another tool but to simplify the workflow sales teams already use. Tune in and learn how healthcare organizations can use AI more strategically to reduce wasted effort and improve commercialization success! Resources: Connect with and follow Bruce Brandes on LinkedIn. Follow WhaleHawk on LinkedIn and visit their website.
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    12 mins
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