Heathy Business Matters: Less Guesswork, Better Benefits: A New Approach to Open Enrollment
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Heathy Business Matters: Less Guesswork, Better Benefits: A New Approach to Open Enrollment
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Narrated by:
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Open enrollment loses employees at the 200-page SPD. Benefits veteran Brandan Bruce shares how Help Me Choose Benefits gives employees simple, personalized guidance on what to enroll in and what to skip, and employers can launch it in days.
In This Episode
- Brandan's path from benefits admin and enrollment tech to Voya and Prudential
- A no-login, no-app tool that recommends products based on family, finances, and health
- Engagement tips: QR codes in enrollment materials plus multiple entry points
- Right-sized advice, so employees see goals they can actually reach
- AI that explains the "why" and translates into other languages
Key Insights
- Education without guidance leaves employees guessing
- Less friction (no login, no app) means more usage
- Recommendations must feel achievable, or all advice gets ignored
- Plain-language explanations of products like hospital indemnity drive better decisions
Who It's For: Employers, HR leaders, and brokers heading into open enrollment.
About Brandan Bruce:
Brandan Bruce is a lifelong employee benefits and insurtech entrepreneur with more than 25 years of experience across nearly every side of the group insurance industry. His career includes more than a decade in benefit administration and outsourcing with Mercer and Businessolver, followed by leadership roles on the carrier side with Voya and Prudential. Brandan has founded and led three insurtech companies—Advice2Pay, T2B Solutions, Inc., and Help Me Choose Benefits (HMCB)—focused on solving complex industry challenges through technology. Today, he leads HMCB, an AI-powered benefits guidance platform that simplifies benefits and helps employees understand why—or why not—a benefit makes sense for them. Outside of work, Brandan enjoys spending time at the Lake of the Ozarks with his wife Pamela, their family and grandkids, friends, and dogs. He is also an accomplished woodworker whose creations can be found in all 50 states.
Resources:
Connect with Brandan Bruce via LinkedIn: https://www.linkedin.com/in/brandan-bruce-73211a6/
Email: brandan@helpmechoosebenefits.com
Questions, topic ideas, or guest suggestions? Reach out: hello@alignco.life